$6.50 of every ten dollars in ad money is being spent on television, according to research from The Nielsen Company, maintaining TV’s status as the top advertising medium -- especially in emerging markets. Global advertising rose 8.8 percent year-over-year in Q1 to total US$ 118 billion based on published rate cards, as advertisers spent more on television and continued to invest in booming consumer Asian and Latin American markets. According to the new Nielsen Global AdView Pulse report, television advertising rose 11.9 percent year-on-year and increased its share among other traditional media (radio, magazines, and newspapers) from 63.5 percent to 65.3 percent in both developed and emerging economies.
Bluefin Rolls out Social TV Rating System | HuffPo UK Launches | 500M Connected TVs by 2015
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Bluefin Labs says it has come up with a new set of metrics it calls Response Level and Response Share. Response level is “the number of commenters for any given episode of a show” based on a 10-point exponential scale. Response share is the percentage of a program’s share of social response within a specific daypart, which roughly maps to the traditional Nielsen “share” metric. While there are other services that measure social interaction around TV, Bluefin is the first to take a crack at setting an industry standard with similarities to Nielsen’s TV rating and share. Nielsen offers cross-platform reporting spanning TV, web and mobile devices, but it hasn’t gained traction with a social TV standard of its own, reports Lost Remote.
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The Huffington Post has launched a UK version of itself -- The Huffington Post UK. The site features the same combination of reporting, aggregation, and commenting forum, as well as a blogger platform. The Huffington Post (US) already attracts a U.K. monthly audience in excess of 1.2 million, the company said, and the UK site will feature premium ad formats, like AOL’s "Project Devil."
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During the two to three-hour coverage prior to the verdict in the Casey Anthony trial – a woman acquitted of murdering her daughter -- users tuned to CNN.com for live video – with over 1 million users watching CNN.com/live, thirty times higher than the prior 4-week average, and also latest news at CNN was up – with approximately 12 million page views to CNN.com, four times higher than the 4-week average, reports TVbytheNumbers.
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According to DisplaySearch research, "Quarterly TV Design and Features Report," by the end of 2015, a total of more than 500 million connected TVs will have shipped, accounting for 47% of all flat panel TVs. In 2011, about a quarter of all flat panel TVs shipped are expected to have some form of internet connectivity, and this number is forecast to grow to 138 million units in 2015.
Google Search at 95% of EU Market, More Antitrust Filing Expected
Sirius to Broadcast Super Bowl in 10 Languages
- Sirius XM Radio announced that it will broadcast Super Bowl XLV in 10 languages, including Spanish, Chinese, Russian, Hungarian, German and French. offering listeners 14 different live broadcasts plus a wide mix of sports and entertainment programming throughout Super Bowl Week. On Super Bowl Sunday, SiriusXM will air an expanded lineup of live play-by-play broadcasts of Super Bowl XLV from Cowboys Stadium. The 14 different game calls will be available to Sirius subscribers and XM subscribers with the "Best of Sirius,” according to the company’s statement.
Hearst Takes 102 Lagardère Titles for $890M | CPGs Slow Down Ad Spending
- Lagardère SCA announced it has received a fully binding offer more than $890M from Hearst Corporation for its international magazine business. The deal sells 102 titles in 15 countries (The United States, Russia & Ukraine, Italy, Spain, UK, China, Japan, The Netherlands, Czech Republic, Hong Kong, Mexico, Taiwan, Canada and Germany), according to a company statement.
Chart: Mobile Traffic Growth Rate by Region, 2010
FCC Eyes More Television Bandwidth | E-Trade Baby Readies for Super Bowl | Fox Loses Trust
- The FCC is proposing a voluntary auction of about 120 megahertz of television spectrum to mobile networks, an action that would take at least a year for permissions from Congress and cooperation from hundreds of stations around the country. Much of that spectrum, between channels 31 and 51, isn't being used, but some broadcasters fear existing programming on those channels could be moved to less attractive swaths of airwaves. Mobile networks expected to handle 35 times as much Internet traffic over the next five years as they do now, reports The Washington Post.
Viacom Names New Head | Hefner Wants iPad Uncensored | NPR Dishes on FB Fans
Television
- Viacom Inc. has appointed Robert Bakish to the newly created position of president and CEO of Viacom International Media Networks. Bakish, who was previously president of MTV Networks International, has expanded his duties to oversee Viacom's Media Networks properties that operate outside the US, including MTV Networks International, as well as BET Networks' international channels and non-premium Paramount branded networks, according to Broadcast & Cable.
UK Radio Gets OK on Editorial Endorsements
Ofcom Allows Product Placement in U.K. Come Feb., with Restrictions
