WPP’s global organic revenue fell 8.1% in 2009. In North America, organic revenue also fell 8.1%. North America accounts for about 35% of the company’s overall revenue.
Organic revenue fell 7% in the fourth quarter.
The areas to see the sharpest drops in organic revenue were Western continental Europe and the U.S. Argentina, India and Poland were the only countries to post organic revenue...
Continue Reading »
ZenithOptimedia and GroupM have both revised upward their global ad spending predictions from their most recent projections a few months ago.
ZenithOptimedia says global ad spending will improve by 0.9% in 2010, to nearly $448 billion. That number is up fractionally from the 0.5% growth the agency predicted in October. The expected growth in 2010 will follow a steeper-then-expected 10.2%...
Continue Reading »
Group M says the U.K. could be out of the ad recession sooner than expected, with a 0.1% year-on-year increase in growth in 2010, following better-than-expected revenues in the fourth quarter of 2009.
Most European countries next year are expected to have single-digit falls, Group M says. The U.K. should not expect substantial growth until 2012.
Ad spending in the U.K. is expected to be down...
Continue Reading »
The BBC plans to launch an internet radio player that will offer more than 400 stations, including both commercial stations and stations from the BBC.
The UK Radioplayer project, due to launch in early 2010, was created via partnerships with the Radio Centre, Global Radio and Guardian Media Group. Users will have access to Ofcom-licensed national, local, community and student U.K. stations, Continue Reading »
A recent study by the Boston Consulting Group found that global consumers are willing to pay to receive news - especially from online national and local newspapers - on their personal computers and mobile devices.
But they may not be willing to pay much. The survey of 5,000 consumers in nine countries revealed that the amount they are willing to fork over depends upon the country they live in...
Continue Reading »
Zoom Media has expanded its network with the purchase of Gym Screen Media from Media 42 for an undisclosed sum.
Gym Screen Media boasts digital screens in 160 venues in the U.K. The acquisition brings Zoom’s network of fitness venues in the U.K. to over 650; its global network is now at more than 2,200 venues, according to MediaPost. Zoom recently created a national sales staff for buying ad...
Continue Reading »
WPP Group reported an 8.7% decline in organic revenue, to $3.319 billion, in the third quarter, compared to the same quarter a year ago.
The decline followed a 10.5% decline in the second quarter.
The company said the results were indicative of overall conditions being “less worse, reflecting no Armageddon” for the marketing communications industry, writes Adweek. Consumer and corporate...
Continue Reading »
The decline in global ad spending looks to have bottomed out in the second quarter of the year, with the rate of decline in spending slowing from the previous three months, according to Nielsen, The New York Times reports.
Global ad spending slid 5.8% in Q2 09, following a 7.9% decline in Q1. The results coincide with comments from ad executives who have commented that the worst is likely over,...
Continue Reading »
Havas’s chief executive Fernando Rodes Vila told reporters after a press conference that he has not yet seen clear signs of an advertising market recovery. He expects the global ad market to slip between 7% and 11% this year.
In July, Magna predicted that the U.S. ad economy would falter 14.5% this year.
Rodes Vila’s comments echo those made recently by WPP chief Martin Sorrell, who said...
Continue Reading »
Global spending on mobile advertising will leap 74% this year, to $913.5 million; mobile ad spending is expected to surpass $13 billion by 2013, according to a new Gartner report.
The Asia-Pacific region, North America and Europe will lead growth, the report indicates, writes MediaPost.
Location-based targeting, which has been touted as one of the capabilities which will drive the adoption of...
Continue Reading »