GroupM is now predicting that global ad spending will slip 5.5% this year, down from the 4.4% drop that the group predicted in March.
Spending on measured media will fall to $417 billion this year. GroupM expects ad spending will fall just 1.4% in 2010, to $411 billion.
In North America, measured media ad spend will fall 6.1% in 2009, to $151 billion, according to GroupM. North American ad...
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North Americans and Europeans are more likely to use email as their primary form of communication than those in the Asia-Pacific (APAC) region, where instant messaging is more popular.
The Global Consumer Email study from Epsilon found that respondents in 13 countries use various communication tools and respond to permission-based email (PBE) in different ways based on their country of...
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BBC Worldwide has named a senior vp of children’s and children’s business development, with the goal of ultimately launching a channel geared toward kids in the U.S.
Susanna Pollack will head the charge to create CBeebies; she will also be responsible for growing BBC Worldwide’s children’s program brands in North and South America, writes Variety.
The BBC already has a CBeebies channel in...
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Google has told the Office of Fair Trading that the competition authority should relax its rules that have prevented a merger of any of the “big four” publishers in the U.K. - Trinity Mirror, Johnston Press, Daily Mail and General Trust, and Gannett’s Newsquest.
The newspaper publishers should be allowed to merge in order to protect themselves against competition from search engines like...
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WPP, which began cutting jobs at the beginning of this year, is on target to cut its global workforce by over 6% to 106,000 by the end of 2009, according to sources close to the company.
The global advertising firm will cut a total of 7,200 jobs this year, with many of those coming in Britain, Europe and the U.S., writes the Guardian.
WPP Group’s like-for-like revenue fell below...
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As mobile marketing continues to experience growth, so has the Mobile Marketing Association, the global association for the growth of the medium.
New member companies come from all over the world, including South Africa, Brazil, Argentina, Indonesia, Europe and North America, according to Mobile Europe.
The latest companies to join include Crispin Porter + Bogusky, Discover Financial...
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Group M, in a revision of its numbers released in December 2008, is now predicting that global ad spending will fall 4.4% to $425 billion in 2009. Worse, Group M says spending will decline even further next year, sliding 6.8%.
That’s down from the December figures, when Group M said ad spending would be basically flat globally in 2009, MediaPost writes.
U.S. spending will fall 4.3% to $155...
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Reckitt-Benckiser, the U.K.‘s fourth-largest advertiser, plans to shift an estimated $20 million in advertising away from TV, investing instead in online advertising.
The company, whose brands include Lysol, Clearasil, French’s and Mucinex, spent less than $1 million in measured spending online in 2008, according to TNS Media Intelligence, AdAge reports. About 90% of its measured media budget...
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In the U.K., teenage pregnancy rates have soared, and the government has decided to allow and ad for Skyn condoms to air before the current 9pm cutoff time.
In the meantime, the Broadcast Committee of Advertising Practice is expected to allow condom ads to be advertised on any channel at any time, according to Brand Republic.
The Skyn condom ad is being described as possibly the “raciest...
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Carat has revised its global advertising spend predictions downward. The Aegis media buying agency network is now saying that global ad spending will slip 5.8%, down from its previous prediction of 4.8% growth (forecast last August).
Ad spend in the U.S. will be down a dismal 9.8%, from a previously forecast 3.1% rise, according to Carat (via the Guardian).The U.K. will be down more than 7%,...
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