July 6: As Economy Shows No Signs of Improvement, Balance Shifts to Buyers
Though the upfront market was still mostly stagnant at the end of last week, with only one major deal rumored - between NBCU and GroupM, with both sides denying that anything had closed - movement is expected in the next few days; buyers are saying the majority of deals will close by the end of the week, writes Media...
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The total number of ads being skipped via DVRs is currently only about 6%, but that number will rise to between 16% and 18% in two years, according to DVR Research Institute, a consulting firm based in California.
The number of households with DVRs stands at about a third of total TV households; that number will rise to 50% in 2011, the researcher says (via Media Life). The Leichtman Research...
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The Supreme Court has declined to hear a case about digital video recorder technology, potentially paving the way for wider DVR adoption.
In 2006, Cablevision Systems unveiled plans for a “network DVR” which would allow TV viewers to record television programs and store them on the Cablevision server rather than on a special set-top box. This means that all of Cablevision’s subscribers would...
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Canoe Ventures, the project headed by David Verklin that allows advertisers to simultaneously deliver ads to homes covered by six cable operators including Time Warner and Comcast, has scrapped its plans to offer an addressable advertising platform in the second quarter of this year.
The platform had originally been planned to be able to offer addressability at the household level, but later...
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GroupM is now predicting that global ad spending will slip 5.5% this year, down from the 4.4% drop that the group predicted in March.
Spending on measured media will fall to $417 billion this year. GroupM expects ad spending will fall just 1.4% in 2010, to $411 billion.
In North America, measured media ad spend will fall 6.1% in 2009, to $151 billion, according to GroupM. North American ad...
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The travel and hospitality industry saw ad spending increase 4% in 2008, according to Nielsen.
Southwest Airlines was the top advertiser in the industry, spending $191.6 million, while Intercontinental Hotels, parent of Holiday Inn, experienced the most growth, with ad spending up 29% for the year, reports Adweek.
Hotels & Resorts, spending $1.4 billion on media, represented the largest slice...
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IPG’s Mediabrands and Microsoft Advertising have created a system for managing media operations which the companies say will reinvent the way media is planned, purchased, measured, reported and optimized.
The Media Operations Management System, or MOMS, automates the complexity of media buying, the companies say. It is powered by Microsoft.
For the past six months, Mediabrands and Microsoft...
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Despite the fact that Hispanic households were the most unprepared for the June 12 switch to digital TV, Spanish-language stations Univision and Telemundo have seen no more than the usual ups and downs in terms of ratings in the last week.
Univision saw total prime time viewership jump 10% on June 13, the first night after the transition, compared to the same night the previous week, while...
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Reader’s Digest magazine is reducing its coverage on celebrities and how-to features and boosting the number of inspirational, spiritual stories, in a move that is taking it away from years of attempting to appeal to the broadest possible audience to a focus on a more conservative readership, The New York Times writes.
The magazine will “focus on a market that’s ignored but is incredibly...
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DirecTV has banded together with Invidi Technologies to begin offering advertisers the ability to serve geo-targeted ads across its satellite network.
DirecTV currently offers East Coast or West Coast targeting, but with the new offering, beginning in 2011, advertisers will be able to target ads based on Zip code, political district and at the household level, by picking up info from set-top...
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