Google plans to experiment with targeting ads based on credit scores, offering users with high FICOs more expensive, luxury goods and services than those with lower scores.
The initiative will be launched in tandem with Compete, which has a database of about 2 million web users that agreed to provide info on their credit scores when they applied for a new credit card, says Google’s senior...
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The fourth quarter of 2008 saw U.S. ad spending fall steeply, down 9.2% from the year-earlier period, according to TNS Media Intelligence.
That’s twice the 4.1% drop for the year as a whole - and TNS said spending is continuing to fall steeply in 2009, the Wall Street Journal reports. Total spending for the year was $141.7 billion.
Auto advertisers sliced spending by 15% to $2.3 billion last...
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Deloitte announced its sponsorship of the U.S. Olympic Committee, and the 2010 and 2012 U.S. Olympic and Paralympic Teams.
“We believe the business community has a powerful role to play in answering the call to service to help nonprofit organizations deliver results,” said Barry Salzberg, CEO, Deloitte. “There is no better opportunity to put the intellectual capital and business knowledge of...
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Clear Channel Outdoor renewed its agreement with the FBI to display wanted messages on digital billboards across the country.
The original agreement was penned a year ago, since which time the initiative has led to 13 criminals being apprehended, the two groups say.
“We’re impressed with how effective Clear Channel Outdoor’s digital billboard networks have been in delivering security...
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Consumers are more likely to have confidence in ailing financial brands if they see ads for them during the economic downturn, according to research from Nielsen IAG.
At a time when many financial companies are pulling back on their advertising and marketing efforts to cut costs and to avoid the appearance of wasteful spending, according to the study, which suggests that these institutions...
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At a time when consumers are increasingly questioning companies that invest big dollars in sports sponsorships, Bank of America has defended its sports marketing activities.
Multimillion-dollar sports marketing deals are worth the investment because for every dollar spent on sports marketing, the company gets $10 in revenue and $3 in earnings, Bank of America Corp’s CEO Kenneth Lewis told the...
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The Denver Rocky Mountain News printed its last edition today, leaving the Denver Post as the last standing daily newspaper in Colorado’s capital, reports the Associated Press. The publication becomes only the latest in a long line of newspapers and other traditional print media that are struggling under difficult economic conditions, falling ad revenues and an increased consumer migration to...
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US local advertising revenues will decline from $155.3 billion in 2008 to $144.4 billion in 2013, representing a negative 1.4% compound annual growth rate (CAGR), according to a topline forecast released by BIA’s Kelsey Group, which also predicts declining profit margins for most media, writes MarketingCharts.
Despite this overall market decline, the local interactive segment will show...
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Layoff news continues: A.H. Belo is laying off 500 employees - or about 14% of its total workforce - across four of its dailies, including the Dallas Morning News. The Los Angeles Times is eliminating 300 employees, including 70 in the newsroom.
The L.A. Times cuts equal about 11% of editorial staff, writes MediaPost.
The Los Angeles Times is also undergoing a shift in organization....
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Ad optimization firm PubMatic released its AdPrice Index for Q4 2008, a quarterly industry-wide measure of online ad network rates for publishers.
According to the AdPrice Index, 4Q08 reflected a sizable decline in online display ad pricing, compared to the same period in ‘07, across all verticals, no matter what the website’s size, writes MarketingVOX. (In Q3, PubMatic pegged a 27% decline...
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