Google has become the world’s second-most valuable brand, just behind Wal-Mart, having ousted Coca-Cola from the No. 2 spot, according to analysts Brand Finance.
Google jumped from No. 5 last year to No. 2 in this year’s Brand Finance evaluation.
Coca-Cola lost to Google, falling to the No. 3 spot, in part because the soft drink is not as powerful in developing countries as it used to be, Continue Reading »
In the first quarter, spot radio is likely to see its first quarterly revenue growth since Q1 2007.
For Q1 10, Katz Media Group chief executive officer Stu Olds projects that national spot radio will be up 19%, with January seeing a 21% rise, followed by a rise of 2% in February and a 7% rise in March.
Improvements came from finance (up 7.1%), entertainment (up 20.3%), automotive (up 27%) and...
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Canadian financial services company Sun Life Financial earned back all the money it poured into naming rights for the Miami Dolphins stadium in free exposure during the Super Bowl last night.
The company picked up 5-year naming rights for the Miami Dolphins stadium earlier this year for between $5 million and $7.5 million per year. According to Front Row Analystics, a sports measurement...
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Visa is launching a month-long ad campaign in New York City’s Grand Central Terminal in which it will cover the station’s corridors with 3D video and static images from its Olympic-themed advertising campaign.
Visa, an official sponsor of this year’s Winter Olympics in Vancouver, will be seeding the Grand Central campaign with more than 100 media elements, the most notable being an 8 x 14...
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Portals and directories led all advertising verticals in mobile advertising spend during Q4 2009, according to [pdf] the U.S. Scorecard for Mobile Advertising Reach and Targeting (SMART) report from Millennial Media.
This marks the first time since Millennial Media began releasing its SMART report in March 2009 that portals and directories held the number one spot. Entertainment, the Q3 2009...
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Broadcast TV ad revenues sank 22.6%, to $8.8 billion, in the third quarter of this year compared to the same period in 2008, with local broadcast falling a steep 28.1%, to $3.1 billion.
Network TV was down 21.5%, to $4.7 billion. Syndicated TV fared best, down just 7.2%, according to a Television Bureau of Advertising analysis of estimates from TNS Media Intelligence.
For the year-to-date,...
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In the second shuttering of a small business-focused magazine in as many months, Bloomberg has said it will close BusinessWeek SmallBiz.
Small business content will be integrated into BusinessWeek’s website, according to BtoB. The Dec/Jan issue will be SmallBiz’s last.
Last month, Fortune announced that it is closing Fortune Small Business.
Bloomberg won the bid for BusinessWeek in...
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Group M says the U.K. could be out of the ad recession sooner than expected, with a 0.1% year-on-year increase in growth in 2010, following better-than-expected revenues in the fourth quarter of 2009.
Most European countries next year are expected to have single-digit falls, Group M says. The U.K. should not expect substantial growth until 2012.
Ad spending in the U.K. is expected to be down...
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Bloomberg is seeking a new agency or roster of agencies to give the publisher a new image: the company, which agreed to acquire BusinessWeek last month, wants to be known for more than just operating financial news terminals.
The new creative agency will be responsible for getting attention for the company’s newswire and for its Bloomberg TV, Bloomberg radio on XM and Sirius, and Bloomberg...
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Online radio revenue is expected by SNL Kagan to grow 12% this year, to $441 million; in 2010, online radio revenue will leap by 20%, to $530 million.
Online revenue will also grow from 2.7% of total radio revenue in 2009 to 3.2% of the total in 2010. By 2013, online revenue growth is expected to level off, making up 4.7% of radio’s total revenue.
SNL Kagan analyst Justin Nielson points out...
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