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Chart: Newspaper Ad Revenue, Select Verticals, Q1 2011

Published 2 years, 10 months ago

Newspaper Ad Revenue, Select Verticals About this chart: Source: Newspaper Association of America. NAA makes every effort to have the most complete and up-to-date information available on the website at all times. New and revised figures for this data are posted approximately 3 months after the end of the quarter.

 

 

 

 

 

 

 

 

 

 

 

Chart: Ad Spending by Media Channel, Detailed, Q1 2011

Published 2 years, 10 months ago

Ad Spending by Media Channel, Detailed

About this chart: Source: Kantar Media. Kantar Media analyzes print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide, and tracks more than 3 million brands.

 

 

 

 

Report: Q1 2011 Ad Spending at $32.5 Billion

Published 2 years, 10 months ago

Ad Spending by Media Channel

The ad market has achieved five consecutive quarters of year-over-year growth according to data from Kantar Media. Total advertising expenditures in the first quarter of 2011 increased 4.4% from a year ago and finished the period at $32.5 billion.

Within the television sector, sports programming drove a shift of ad dollars from broadcast networks to cable networks. Cable TV expenditures increased 31.9%, with NCAA Men’s Basketball coverage onto Turner networks and a consolidation of major college football bowl games at ESPN. Network TV ad spending declined 10.4% due to the absence of Winter Olympics and college bowl games.

Internet display expenditures increased 14.6%, with demand from automotive, media and travel advertisers. Outdoor was up 12.5% paced by healthy increases from the local service, education and financial service categories.

Among magazine media, consumer magazines continued the revival that started in mid-2010 and expenditures rose 6.2% in the period.

Local radio was up 3.4% as higher budgets from auto dealers and insurance marketers offset weaker activity from local retailers, telecom and restaurants. National spot radio decreased 3.3% percent.

Newspaper media continued to trail the overall market. Despite resurgent spending from auto dealers, local newspapers fell by 1.1% versus a year ago and the segment has now declined for 22 consecutive quarters. National newspapers declined by 7.5% and Spanish language newspapers dropped 7.4%.

Newspaper Inserts with QR Codes, PURLs Can Impress Gen Y, Gen X

Published 2 years, 11 months ago
Targetmarketingmag.com takes a look at the strength of a marriage between print and digital marketing by way of QR codes, geographically personalized URLs (geoPURLs) and stronger Web portals that transform print content into interactive online experiences. While many brands indicate that they plan to reduce newspaper advertising in the coming years, the article points out that newspaper inserts continue to be one of the most influential channels impacting consumer buying decisions, with, surprisingly, 47% of Gen Y and 61% of Gen X rely on newspaper inserts for shopping research. By considering newspaper inserts—enhanced with a QR Code or geoPURL —the traditional print channels can make an impression on these digital-savvy groups.

Chart: Newspaper Inserts, Recent Users

Published 2 years, 11 months ago
About this chart: Source: NAA / Frank N. Magdin Associates, "How America Shops & Spends 2011."

Chart: Evaluation of Advertising Media

Published 2 years, 11 months ago
About this chart: Source: NAA / Frank N. Magdin Associates, "How America Shops & Spends 2011."

Chart: Reader Handling of Newspaper Inserts

Published 2 years, 11 months ago
About this chart: Source: NAA / Frank N. Magdin Associates, "How America Shops & Spends 2011."

Chart: Newspaper Preprint Readership

Published 2 years, 11 months ago
About this chart: Source: NAA / Frank N. Magdin Associates, "How America Shops & Spends 2011."

Chart: Media Used for Planning & Shopping

Published 3 years ago
About this chart: Source: NAA / Frank N. Magid Associates, "How America Shops & Spends 2011."

Chart: Influence of Advertising on Shopping

Published 3 years ago
About this chart: Source: NAA / Frank N. Magid Associates, "How America Shops & Spends 2011."