A report from research firm Borrell Associates finds direct mail is being negatively affected by online efforts, specifically email.
“Direct mail has begun spiraling into what we believe is a precipitous decline from which it will never fully recover,” stated Borrell, which projects a 39% decline in direct mail efforts over the next five years: $49.7 billion in annual ad spend in ‘08, to...
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Coupon redemption in the fourth quarter of 2008 grew nearly 10% compared with Q407, the first significant jump in redemption since the early 1990s.
Consumer response to coupons also remained strong for the year, with 2.6 billion coupons redeemed, the third year in a row at that level, according to data from promotions transaction settlement company Inmar, Marketing Charts writes.
Weak Economy...
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More than 90 million U.S. consumers (78% of retail shoppers) currently use newspaper coupons, and 40 million (40% of shoppers) say they are likely to use coupons accessed online.
According to a new survey from Platform-A and Information Resources, Inc. (IRI), which polled adult shoppers about their current usage of newspaper coupons and potential interest in digital ones, the type of coupon a...
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Clear Channel Outdoor renewed its agreement with the FBI to display wanted messages on digital billboards across the country.
The original agreement was penned a year ago, since which time the initiative has led to 13 criminals being apprehended, the two groups say.
“We’re impressed with how effective Clear Channel Outdoor’s digital billboard networks have been in delivering security...
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Some of America’s biggest CPGs are trading in expensive advertising campaigns for old-fashioned coupons.
Procter and Gamble has shifted much of its marketing dollars to coupon campaigns in a bid to stop customers from turning to low-cost private label products, writes the Financial Times (via Retailer Daily).
To encourage consumers to try new products and to build brand loyalty, P&G began...
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JC Penney advertised its “biggest after-Christmas sale ever” via newspaper inserts over the weekend following the holiday.
Inserts announced that stores would open on the day after Christmas at 5:30am; included in the inserts were special bonus coupons which could be used on Friday, Dec. 26 and Saturday, Dec. 27, writes Editor & Publisher.
Stores like JC Penney experienced the continuation...
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Asked which retailer has the best holiday TV commercial, consumers ranked Target, Wal-Mart, Best Buy, Macy’s, and Kohl’s as favorites, according to a survey conducted for the NRF’s Retail Advertising and Marketing Association by BIGresearch.
Other retailers on the top 10 list include Sears, Kmart, JCPenney, Old Navy, and Toys R Us.
While television ads caught shoppers’ attention,...
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With the economy taking an increasingly big bite out of wallets, consumers are using more coupons than they have in the past.
According to Prospectiv, 81 percent of consumers in a new study claimed they use coupons for grocery items, and 72 percent say they are using more coupons than they were six months ago. Of that 72 percent, three-quarters say it is the economy that has prompted their...
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The weighted-average face value (WAFV) for free-standing insert (FSI) coupons increased 7.3 percent, to $1.34, in the first half of 2008 (compared with 1H07) - the highest WAFV on record, according to Marx Promotion Intelligence, a division of TNS media intelligence, MarketingCharts reports.
Manufacturers delivered (via FSIs in Sunday newspapers) more than $169 billion in consumer incentives...
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Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the Sunday newspaper remains the number-one place for acquiring household coupons: 53 percent of households usually get...
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