Total advertising expenditures fell 12.3% in 2009, to $125.3 billion as compared to 2008, according to Kantar Media. Fourth quarter 2009 ad spending was off 6% against the year ago period, with nearly all media improving upon their January-September performance.
Internet, FSIs Up
Internet display advertising expenditures increased 7.3% for the year, aided by sharply higher spending from the...
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Newspaper inserts, which account for half of newspaper retail advertising, will face increased digital competition and other pressures over the next several years, according to a report from the Newspaper Association of America.
Inserts held up relatively well in the down economy, but problems are beginning to emerge, writes Poynter Online.
Some challenges include:
The use of digital coupons...
Americans are increasingly turning to online and radio sources for news and information, and are spending less time with daily newspapers and TV, according to a media use and credibility survey commissioned by ARAnet and conducted by Opinion Research Corporation.
Daily newspaper usage dropped 4.1% and TV usage dropped 3.6%, while radio usage increased 2.9% and online usage increased 1.9%, the...
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Newspaper websites attracted more than 70.3 million unique visitors in June 2009; that’s 35.9% of all U.S. internet users, according to a custom analysis by The Nielsen Company for the Newspaper Association of America (NAA).
The analysis revealed that newspaper website visitors generated 3.5 billion page views during the month and spent 2.7 billion minutes browsing the sites during more than...
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Ad spend fell 14.3% in the first haf of the year, to $60.87 billion, according to TNS Media Intelligence. The TNS number was similar to that reported two weeks ago by Nielsen Monitor-Plus, which said that total ad spending was down 15.4% for the year, to $56.9 billion.
Second quarter spending was similar to spending in the first quarter, which could indicate that the steep decline of spending...
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Text messaging and email are emerging as top ways to obtain coupons in the US, with 8.6 million (8%) of the country’s households currently using one or both of these methods to receive them, according to (pdf) an analysis from Scarborough Research that explores and ranks the ways households obtain coupons.
The study, which recently added electronic coupon distribution to the obtainment methods...
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U.S. consumers say they rely on newspaper advertisements more than ads in any other medium when they are planning, shopping and making purchase decisions, according to early results from a study commissioned by the Newspaper Association of America (NAA), conducted by MORI Research.
Other media, including the internet, trailed newspapers by 20 percentage points as the primary medium for...
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A report from research firm Borrell Associates finds direct mail is being negatively affected by online efforts, specifically email.
“Direct mail has begun spiraling into what we believe is a precipitous decline from which it will never fully recover,” stated Borrell, which projects a 39% decline in direct mail efforts over the next five years: $49.7 billion in annual ad spend in ‘08, to...
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Coupon redemption in the fourth quarter of 2008 grew nearly 10% compared with Q407, the first significant jump in redemption since the early 1990s.
Consumer response to coupons also remained strong for the year, with 2.6 billion coupons redeemed, the third year in a row at that level, according to data from promotions transaction settlement company Inmar, Marketing Charts writes.
Weak Economy...
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More than 90 million U.S. consumers (78% of retail shoppers) currently use newspaper coupons, and 40 million (40% of shoppers) say they are likely to use coupons accessed online.
According to a new survey from Platform-A and Information Resources, Inc. (IRI), which polled adult shoppers about their current usage of newspaper coupons and potential interest in digital ones, the type of coupon a...
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