Online spending in several key categories, including Sports & Fitness and Video Games, increased and outperformed offline spending during the 2008 holiday season, while overall online and offline spending in other home and luxury-goods categories decreased across the board, according to a study by comScore and SpendingPulse.
The study compared comScore e-commerce data with overall (online and...
Continue Reading »
A total of 335 new magazines were launched in 2008, according to MediaFinder.com. Health magazines topped the list, with 31 new titles including Autism Research, Therapy Times and Living Well.
The next largest category for new magazine launches in 2008 was Regional (the top category in 2007), with 24 titles including Michigan Avenue, Orange Appeal and Mountain Time Magazine. Another top...
Continue Reading »
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 8) may command a greater share of online sales than they have in years past - thus increasing the importance of search marketing for retailers, according to Performics, writes Retailer Daily.
The firm analyzed its annual Cyber Mondays data, which have shown a...
Continue Reading »
The size of the audience viewing a publisher’s original content on other sites is 1.5 times larger than it is on the publisher’s original destination site, and this alternate-site access costs the average publisher $150K per year in lost ad revenue, according to a study from Attributor Corporation, MarketingCharts reports.
View chart of off-site audience breakdown.
The study (pdf), which...
Continue Reading »
We want to know what you think about green marketing... What works? What's useful? Whether and how it fits into your company. Take our very quick survey, and get a free executive summary of the results.
President-elect Barack Obama and Democratic control of both houses could spell a tightening of restrictions on direct-to-consumer pharmaceutical advertising.
Obama has specifically proposed regulating direct-to-consumer advertising, though his proposals have been vague, writes MediaPost. Possible future outcomes might include restrictions on advertising for certain kinds of drugs, moratoriums...
Continue Reading »
USA Weekend’s annual Women’s Health Report appeared yesterday with a cover wrap sponsored by Sprint, and other advertisers including Hasbro, GlaxoSmithKline, Bristol-Myers Squibb, Campbell’s Unilever, Brita and Poise.
The insert reached 50 million readers, and was published just weeks after two new newspaper-distributed magazines geared toward women were launched, writes MediaPost. Publishing...
Continue Reading »
Advertising spending in the first half of 2008 declined slightly (-1.4 percent) compared with the first half of 2007, despite healthy advertising growth for several media and among some top advertisers, according to preliminary figures from Nielsen Monitor-Plus - via MarketingCharts.
See table of ad spend growth by media category, 1H07 vs 1H08.
Advertising on Cable TV underwent the largest...
Continue Reading »
Despite the gloomy economy, television’s outlook for the fourth quarter is a rosy one. Advertisers are expected to convert 98 percent of their holds to orders in the fourth quarter, for breakage of just 2 percent.
In recent years, the cancellation rate has been about 3 percent, writes Mediaweek.
The news from advertising clients that they plan to spend as much as, or more than, they...
Continue Reading »
Publicis Groupe’s first half organic growth was 5.4 percent, which chairman and CEO Maurice Levy characterizes as “very good,” though he acknowledges the company was adversely affected by the Healthcare sector.
Without healthcare, growth would have been 7.1 percent, he says (via MarketWatch).
Taking into account the impact of currency fluctuations and acquisitions, performance was basically...
Continue Reading »
Nearly half (46 percent) of Americans are “Health Neutrals” or “Health Isolates” and do not place high importance on health and wellness issues, according to research by Ketchum Global Research Network, MarketingCharts reports.
At the other end of the spectrum, one fourth of U.S. consumers are “Health Sharers,” committed to a wide range of activities to keep themselves and others healthy,...
Continue Reading »