Beauty and lifestyle magazines continue to lead the pack among ad gainers. Condé Nast owns three of five magazines that gained in February issue ad pages, reports Access Intelligence. Its minOnline boxscore tracks ad page gains and losses across 150 titles.
Comparing February 2012 to February 2011, beauty-and-fashion title Allure jumped 32.21 pages, for a 56.67% gain. Teen Vogue was second, with 15.95 pages and a 34.78% gain, and Self rounded out the top five with 19.96% gain.
Traditional Home, a Meredith property, was third with a 34.87% gain, and 13.43 pages. Publisher Beth Brenner cited an “editorial refresh,” with more eye-friendly design and larger product shots.
The one lone cultural publication among those lifestyle magazines—also the only independent publication—was Smithsonian, published by The Smithsonian Institution, which gained 41.22%. New advertisers to the February Obsession-themed include Norway Tourism, Mexico Tourism and Advair, with advertisers like Toyota Prius, Celebrex and Prudential returning. Group publisher Jennifer Hicks believes new editor Michael Caruso, former Los Angeles magazine editor, has generated enthusiasm among advertisers. Smithsonian is also the only magazine with a strong male readership, at 48%.
These said Access Intelligence were exceptions to an “overall dismal February,” with only 53 of 150 titles registering gains, and a cumulative loss of -6.56% across all titles.
Travel, Weddings & Guns Top Bimonthly Ad Gainers in 2011
Travel bimonthly Departures gained 43% in ad pages in 2011, year-over-year (YOY) and rival title Afar gained 110%. That according to minOnline, which has just released iits 2011 boxscore report of bimonthlies. “No matter what is going on with the economy, people are still getting married and traveling,” said minOnline.
Of 22 magazines, Departures led in page difference, gaining 230 pages. Afar was second with 146. Rounding out the top six were Martha Stewart Weddings, Handguns, Weight Watchers and Bridal Guide.
Disposable income drove ad sales at Departures, which is published by American Express. Editor in Chief Richard Story attributed the growth, in part, to “the strength of the luxury economic resurgence.” Departures attracted new advertisers lilke Barneys, Christian Dior and Versace in 2011.
Content drove gains at Martha Stewart Weddings, said Publisher Amy Wilkins, who credited editor-in-chief Elizabeth Graves and editorial director Darcy Miller. The book plans its first-ever special issue devoted to real weddings in 2012, versus the usually staged pictorials.
Market shifts helped Handguns to its 52% page gain. Publisher Chris Agnes noted a strong market environment “spurred by steady growth in self-defense handgun sales.” The FBI fielded about 16.5 million background checks from firearms sellers in 2011, up 15%, according to a Reuters story.
The bimonthly list is in step with industry-wide figures for 2011. Luxury apparel monthlies and bimonthlies gained 11% in ad pages in 2011, while luxury monthlies Architectural Digest gained 9.1%, and Power & MotorYacht climbed 24.9%.
Top 10 Ad Categories in Hispanic Magazines, Jan.-May 2011
About this chart: Source: HispanicMagazineMonitor, June 2011. Media Economics Group provides competitive intelligence on magazine and online advertising that is targeted to the Hispanic and African-American markets.
Study: Local Broadcasting Generates $1.17 Trillion in Annual GDP
Television and radio broadcasting contributes to 7% of the nation's GDP, or $1.17 trillion annually, according to an NAB-commissioned study conducted by Woods & Poole Economics, with support from BIA/Kelsey. The report, “An Analysis of the Importance of Commercial Local Radio and Television Broadcasting to the United States Economy,” which was released on Tuesday, also finds 2.52 million jobs attributable to the industry every year.
The study focused on local commercial broadcast radio and television stations including locally owned and operated commercial stations, affiliate stations and independent stations. Noncommercial radio and TV stations and the operations of over-the-air broadcast networks were not part of the analysis, except for networks' owned-and-operated local television stations.
The study calculated that the local broadcast industry employs over 300,000 people directly and in support industries, creating $49.32 billion in GDP annually. Television accounts for almost 187,000 of these jobs, as well as over $30 billion in GDP, while radio employs 118,000 people and contributes a little over $18 billion to the GDP.
The study also examined the associated economic effects of direct employment by local broadcasting has through the consumption of goods and services by industry employees, and concluded that local commercial broadcasting generates almost $135 billion in additional GDP and more than 833,000 jobs nationwide.
The study estimates advertising on local broadcast television and radio stations as a stimulant generating an additional $986 billion in economic activity and supporting 1.38 million jobs.
Chart: Newspaper Ad Revenue, Select Verticals, Q1 2011
About this chart: Source: Newspaper Association of America. NAA makes every effort to have the most complete and up-to-date information available on the website at all times. New and revised figures for this data are posted approximately 3 months after the end of the quarter.
Chart: Top 10 Television Advertisers, Q1 2011
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About this chart: Source: Kantar Media. Kantar Media analyzes print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide, and tracks more than 3 million brands.
Chart: Top 10 Magazine Advertisers, Q1 2011
About this chart: Source: Kantar Media. Kantar Media analyzes print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide, and tracks more than 3 million brands. The ten largest magazine advertisers invested a total of $834.5 million in the medium, up 3.4 percent. They accounted for a 17.5 percent share of all magazine ad dollars. CPG marketers claimed five of the ten spots on this list.
Cadbury Campaign in Bad Taste | New Spin on Digital Signage at Gyms
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A new promotion for Cadbury chocolate comparing Naomi Campbell to a Dairy Milk Bliss bar has been pulled after the supermodel is looking at "every option available," including legal action. Cadbury has pulled the billboards with no plans to repeat the ad, reports OMG.
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ZetaDisplay has signed an agreement with the American company Wexer Holding for the supply of its digital signage media platform for use in a fitness concept called “cycle cinema.” This plan will enable individual fitness centers to offer clients more than 100 hours of training per week. Installation will also start this summer in the Midtown fitness chain, in the U.S. and Canada.
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Sign-making franchise group Fastsigns has joined the International Franchise Association's public awareness campaign, which promotes small business and aims to inform members of Congress about the value of franchising. Fastsigns has more than 825,000 franchise businesses in the U.S., which generate $2.1 trillion in economic activity.
Adcentricity Health Focuses on DOOH Health and Wellness Environments
Chart: Top 10 Advertisers, 2009 v. 2010
