Pfizer has consolidated all media buying for its Wyeth DTC brands under Carat, sending an additional $250 million in billings to the Aegis-owned shop.
Carat was Pfizer’s media buyer and planner of record prior to the merger with Wyeth last year, at which time media buying and planning was moved in-house. Now, the total Pfizer account in Carat’s hand is likely worth more than $1 billion in...
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U.S. ad spending slipped 11.5%, or by $10.9 billion, to $83.4 billion through the first nine months of the year, according to Nielsen.
Spanish-language cable TV, free-standing insert coupons and cable TV were the only ad categories that posted gains so far this year, up 36.7%, 11.2% and 9.1% respectively, reports Adweek. Nine of the top 10 cable advertisers boosted spending so far this...
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Online radio revenue is expected by SNL Kagan to grow 12% this year, to $441 million; in 2010, online radio revenue will leap by 20%, to $530 million.
Online revenue will also grow from 2.7% of total radio revenue in 2009 to 3.2% of the total in 2010. By 2013, online revenue growth is expected to level off, making up 4.7% of radio’s total revenue.
SNL Kagan analyst Justin Nielson points out...
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Several ad categories have increased their mall advertising in the second half of 2009, according to a report from EYE Corp.
Pharma, Insurance, and Sports advertisers spent four times as much on mall advertising between July and October, compared to the same period last year. The increased spending came from new advertisers in the mall as well as returning mall advertisers spending more than...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
U.S. ad spending was measured at $56.9 billion in the first half of 2009, a decline of 15.4% - or $10.3 billion - compared with first two quarters of 2008, according to data released by Nielsen.
Cable TV ad spending was the only medium to show growth through the first six months of the year (+1.5%) despite the fact that Nielsen reported cable ad spending was down 2.7% through Q1,...
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Through the first half of 2009, b-to-b ad pages slipped 30.2% compared to the same period in 2008, according to American Business Media’s Business Information Network. For June, ad pages were down 32.8% from the same month the previous year.
Year-to-date, total ad revenues have dropped 26.5%, to $3.7 billion.
American Business Media tracks 21 categories, and all of them saw ad pages slip by...
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Online spending in several key categories, including Sports & Fitness and Video Games, increased and outperformed offline spending during the 2008 holiday season, while overall online and offline spending in other home and luxury-goods categories decreased across the board, according to a study by comScore and SpendingPulse.
The study compared comScore e-commerce data with overall (online and...
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A total of 335 new magazines were launched in 2008, according to MediaFinder.com. Health magazines topped the list, with 31 new titles including Autism Research, Therapy Times and Living Well.
The next largest category for new magazine launches in 2008 was Regional (the top category in 2007), with 24 titles including Michigan Avenue, Orange Appeal and Mountain Time Magazine. Another top...
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With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 8) may command a greater share of online sales than they have in years past - thus increasing the importance of search marketing for retailers, according to Performics, writes Retailer Daily.
The firm analyzed its annual Cyber Mondays data, which have shown a...
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The size of the audience viewing a publisher’s original content on other sites is 1.5 times larger than it is on the publisher’s original destination site, and this alternate-site access costs the average publisher $150K per year in lost ad revenue, according to a study from Attributor Corporation, MarketingCharts reports.
View chart of off-site audience breakdown.
The study (pdf), which...
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