The Associated Press will be delivering local news stories from six Latin American newspapers across its AP Mobile news network through a content distribution deal with Grupo de Diarios América (GDA). Regional newspapers added to its network include El Tiempo (Colombia), La Nación (Costa Rica), El Comercio (Ecuador), El Nuevo Día (Puerto Rico), El País (Uruguay), and El Nacional...
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Spending on Spanish-language and African-American media declined 4.7% and 7.3%, respectively, in 2009, according to figures released by The Nielsen Company. Spot radio earned the most revenue among African-American media in 2009, though it, too, was down - by about 10%.
Spanish-language Ad Spending Drops 4.7%
Nielsen found that Spanish-language advertising was down 4.7% in the U.S. last year....
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Unlike the male-favored Super Bowl, the TV audience for the Winter Olympics is predominantly female, according to The Nielsen Company.
Through February 21, 2010, an estimated 56% of Olympic viewers are female, while 44% are male. Super Bowl viewership earlier this month was almost the exact opposite, with its audience composed of 54% males and 46% females.
Older, White Viewers Watch...
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Urban Adult Contemporary radio formats have the highest share of listening per market, according to a recent study by Research Director Inc. and Inside Radio.
Urban Adult Contemporary has an average 7.8 share among persons 6+, based on PPM ratings, Mediaweek reports.
But despite the fact that Urban Adult Contemporary did well in the ratings, Urban stations have lost share with the PPM....
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
Univision is launching an online ad network which will encompass its own properties as well as third-party publishers based in the U.S., Latin America and Spain. The network, Univision Partner Group, is designed to help advertisers connect with U.S. Hispanics.
The Univision Partner Group describes itself as “a new digital media service that features a collection of premium Spanish-language...
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Yahoo is making its Spanish-language counterpart, Mobile en Espanol, available on more than 1,900 mobile device models.
The Spanish-language mobile homepage is customized for the specific needs of the U.S. Hispanic consumer, delivering what Yahoo says is a highly engaging mobile internet experience. The site allows users to bring together their favorite content and services from across the...
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Citadel Media en Espanol and online content company Terra have partnered for a series of joint efforts that will give advertisers the opportunity to reach Hispanic listeners across the company’s portfolio of radio brands as those brands are extended online.
The first effort will be a new website for the host of Tu Vida Es Me Vida, Maria Marin. Terra will manage all aspects of Marin’s branding...
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Liberman Broadcasting’s new Estrella TV launched nationally Monday, reaching 68% of U.S. Hispanic TV households, having been cleared on mostly digital multicast channels in 24 markets.
The network has presence in 9 of the top 10 Hispanic markets, and offers original programming including comedy, scripted drama, talk shows and game shows, a newscast, a news magazine and musical-variety shows....
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The Government Accountability Office will be looking into the effect Arbitron’s PPM will have on advertising revenue streams for radio stations, and particularly whether it adequately counts minorities. It is the latest group to examine the PPM following claims that the electronic measurement system undercounts minority groups.
Arbitron issued a statement saying: “As always, Arbitron welcomes...
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