Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Archives » Industry Events

The Cable Show: 67% Broadband Adoption | Mad Men, Modern Family Critics’ Choice

Published 2 years, 10 months ago
  • FCC Chairman Julius Genachowski said Wednesday that the current broadband adoption rate is too slow and called on cable operators to step up their efforts. For his part, National Cable & Telecommunications Association President Michael Powell said the industry was committed to being a partner in that effort, reports MultiChannel News. "Sixty-seven percent is so far from good enough, that we can't be satisfied with slow, step-by-step incremental change."

  • The Broadcast Television Journalists Association, a new branch of the Broadcast Film Critics Association, has named winners of its first-ever award. Mad Men took home the prize for Best Drama Series while Modern Family won in the Best Comedy Series category. Best Reality Series was a tie between Hoarders and The Real Housewives of Beverly Hills, while Best Reality Show-Competition went to American Idol. The Daily Show with Jon Stewart was also honored as Best Talk Show.

  • According to recent survey conducted by Vidicom, 90% of TV news producers said they prefer only one mention per product per brand when using branded Satellite Media Tours (SMTs). The survey, which polled producers in the top 20 TV markets, found that while the number one reason for using SMTs is the need for content, half of the producers surveyed only want one product mentioned for each branded segment, reports Broadcasting & Cable.

  • The Hollywood Foreign Press Association filed a motion for summary judgment in its Dick Clark Productions/Golden Globes case; the motion is an effort to free the HFPA to work with another producer, reports Deadline Hollywood.

  • After moving its network affiliation in Evansville, IN after failing to come to renewal terms with Nexstar, Fox has now announced affiliation deals with new stations in two more markets to displace Nexstar stations. Effective August 1, in Ft. Wayne, IN, Fox is moving to Granite Broadcasting’s WISE-TV, which will carry both Fox and its existing Fox sister MyNetworkTV on DTV channels. In Springfield, MO Koplar Communications' KRBK-TV is the new Fox affiliate in the market, displacing Nexstar’s KSFX-TV, according to the Radio & Television Business Report.

38th Annual Daytime Emmy Awards | Netflix Cuts Sony Content

Published 2 years, 10 months ago
  • The National Academy of Television Arts & Sciences (NATAS) announced on Sunday the winners of the 38th Annual Daytime Entertainment Emmy Awards.  On Friday evening, the Daytime Entertainment Creative Arts Emmy Awards which honors 56 craft categories in daytime television. CBS's The Bold and the Beautiful won for this year's "Outstanding Drama Series.”  The Dr. Oz Show took the Emmy for "Outstanding Talk Show - Informative" while The Ellen DeGeneres Show was the winner for "Outstanding Talk Show-Entertainment.” Lifetime Achievement Awards were presented to game show hosts Pat Sajak of Wheel of Fortune and Alex Trebek of Jeopardy!, and their shows each took an Emmy for “Outstanding Game/Audience Participation Show.” Oprah Winfrey was honored with the Chairman’s Crystal Pillar Award for her three decades on network television.

  • Netflix has temporarily removed Sony content from its online streaming service because of  a content issue between Sony Corp. and its pay TV distributor, Starz. Netflix notified its members in a blog post Friday. Sony titles are still available to be rented as DVDs through the mail, writes the San Francisco Chronicle.

  • Time Warner Cable is testing meters that measure internet usage, according to Bloomberg, but it hasn’t decided if it will introduce the system. The service would affect the billing to consumers to use large amounts of bandwidth, e.g., those that stream video online.

 

Chart: Brand Impact, Top 10 Super Bowl Ads

Published 2 years, 10 months ago

brand impact and recall of top super bowl adsAbout this chart: Source: The Nielsen Company, June 2011. "State of the Media: Trends in Advertising Spend and Effectiveness." The Recall score is the percentage of viewers who can recall the brand of an ad they were exposed to during the normal course of viewing the Super Bowl. These scores are then indexed against the average score for all Super Bowl ads (Recall Index). 100 equals average. For example, with a Recall Index of 179, the Doritos “Pug” ad was 79% better-recalled than the average Super Bowl spot. The Super Bowl Impact Score is the percentage increase in Brand Recall for the original Super Bowl airing versus all other airings in the quarter. For example, Brand Recall for the top ranked Doritos “Pug” ad performed 207% higher in the original Super Bowl airing than the average for all other airings.

Cable Upfronts; Totals Topping Last Year—and Broadcast | CNN Gets Social with Republican Primary

Published 2 years, 10 months ago
  • Cable will be at least 15% higher than last year, bringing the total volume of advertising commitments to $9.4 billion, a record that would also top the broadcast total for the first time. Some large cable groups had volume increases in the 20% to 25% range, reports Broadcasting & Cable. CPM price increases range from high-single digit gains to the high-teens.

  • CNN and local partners WMUR and New Hampshire Union Leader are hosting a Republican presidential primary debate tonight – with social media featurs, writes Lost Remote. During the debate, users will be able to pose questions on moderator John King’s Facebook page, Twitter using the hashtag #CNNdebate, and on CNNPolitics.com. CNN is handing out dial-testers to a group of New Hampshire voters, and their real-time reactions will appear next to the live stream on CNN.com. The debate will also stream on WMUR.com and CNN’s mobile and iPad apps.

  • Business media conglomerate Bloomberg LP accused Comcast of violating the conditions the federal government put on the cable giant in return for approving its merger with NBCUniversal, writes the Los Angeles Times. In a complaint filed at the FCC, Bloomberg said Comcast is required to position Bloomberg TV, a business news cable channel, near other news channels, including CNBC, the dominant financial news channel that Comcast now owns.

Chart: Cost of a 30-Second Television Ad Spot, Q1 2011

Published 2 years, 10 months ago

cost of a 30 second tv ad spotAbout this chart: Source: The Nielsen Company, June 2011. "State of the Media: Trends in Advertising Spend and Effectiveness."

 

 

 

 

 

NBC’s $4.38 Billion Bid Brings Four More Olympic Events | Nexstar to Carry Bounce TV in 10 Markets

Published 2 years, 10 months ago
  • NBCUniversal won the broadcast auction with a bid of $4.38 billion. The International Olympic Committee (IOC) awarded the U.S. media rights to the 2014, 2016, 2018 and 2020 Olympic Games. ESPN, Fox and NBC also submitted their proposals to the IOC. The negotiation process started earlier this year with preliminary discussions conducted with all interested parties. NBC has broadcast a total of 12 Olympic Games, and the 2012 London Summer Olympics will be NBC’s 13th Olympic Games broadcast and seventh consecutive.

  • Nexstar Broadcasting Group will carry Bounce TV, the new broadcast television network for African-American audiences, in 10 markets when the network launches this fall, the company said. The multi-year agreement includes Nexstar stations in Little Rock, Rochester, NY, Jacksonville, Peoria/Bloomington, Beaumont, Monroe and other markets. 

  • Adult Swim and Kia Motors have started the second season of  Monday Adult Swim Singles Program, reports Broadcasting & Cable. The a 10-week online music singles and video series that feature new, unreleased tracks from indie rock, rap, metal and pop artists. Music content, videos and interviews with performers are all available through the Adult Swim website.

NBC Fear Factor Revived | NBC Super Bowl Spots: Over $3M and Half Sold Out

Published 2 years, 10 months ago
  • NBC revived Fear Factor this week, with a few instructions for executive producer Matt Kunitz, “bigger and better,” according to the Hollywood Reporter. For one, it will look better with a move into HD, and stunts are expected to look more daring, with advances in filming technology. And, yes, contestants will continue to eat live insects.

  • In a demonstration of how strong the TV sports marketplace is expected to be, CBS CEO Les Moonves said that rival network NBC was getting $3.5 million for spots the February 2012 Super Bowl. Previously, sources had said that NBC had already sold about half of its inventory at prices described as more than $3 million, reports Broadcasting & Cable.

  • Home Box Office chairman and CEO Bill Nelson said that the premium channel is close to nailing down its final two distributors for its online HBO Go product, which allows subscribers to its premium channel on cable, satellite and telco video systems to access huge amounts of content online. So far, HBO has signed deals for HBO Go with every major distributor, except Time Warner Cable and Cablevision Systems, according to MultiChannel News.

  • Fox's The X Factor, and YouTube have partnered to offer audition for the show exclusively on the video-sharing website until June 9. Online entries will be open for those who would otherwise be unable to audition for the new show.  The YouTube auditions require the artist(s) to sing a cappella for up to 2 minutes, with a 30-second introduction. The videos will not be made public, viewed only by X Factor team and judged similarly to live auditions, reports Broadcasting & Cable.

Upfronts: CBS Looking for 18% Gains in Pricing | Fox Averages 11-12% for its Selling

Published 2 years, 10 months ago
  • CBS CEO Les Moonves continues to predict big gains in the upfront negotiations, according to  Broadcasting & Cable. "We anticipate very strong double digit growth," said Moonves, speaking at the Nomura Securities U.S. Media Summit, adding that prices in the scatter market are 40% higher than advertisers paid last year. Market sources say that CBS has come into the market asking for 18% increases in commercial prices on a cost per thousand viewers (CPM) basis, and has been holding firm to that level during talks with buyers.
  • Fox is the first broadcast network to complete its upfront selling, writes John Consoli for TV Week, at prime time rate increases averaging between 11 and 12 percent, which has the other networks grumbling that Fox should have held out for higher increases. ABC has also done some upfront deals but the network was moving slowly because it did not want to do any business lower than 13 percent.

  • Former NPR CEO Vivian Schiller joins NBC News as its chief digital officer, reports Paid Content. The move comes three months after she resigned from NPR following a series of controversies.

  • In its 2011 survey, Los Angeles- and London-based Edelman found that the value consumers are getting from the entertainment industry has fallen by 68 percent in all areas. Only 17 percent of all respondents feel that entertainment sources today provide "very good" or "excellent" value, reports the Denver Business Journal.

2011 CLIO Awards for Best Advertising Campaigns

Published 2 years, 11 months ago

The 52nd annual CLIO Awards announced winners for the best advertising campaigns of the year last week in New York. One of the biggest winners of the night was a campaign for American Express entitled "Small Business Saturday." The campaign took home a Grand CLIO for Content & Contact as well as the Special Recognition Award for Facebook Integrated Media. The campaign was produced for AMEX, Crispin Porter + Bogusky, Digitas Inc. American Express executive Leslie Berland, accepting the Facebook Integrated Media award for the group, noted: "Over 1.2 million people in three weeks created a national day. This shows you what the power of a great idea, fantastic team and Facebook can do.“

The campaign designated November 27 as "Small Business Saturday" -- a day when American Express cardholders could receive $25 back when shopping at registered small businesses. At the same time, registered small business owners received access to marketing tools, advice, and free geo-targeted advertising. The multi-channel campaign impacted millions of people and business owners nationwide, and was supported by numerous elected officials. A full gallery about the campaigns of winners across the many categories, including Design, Direct Mail, Innovative Media, Integrated Campaign, Interactive, Out of Home, Print, and Film is available at the CLIO website.

Telemundo Confirms Show for Cristina Saralegui | Review of CBS’s Online Social Media Show

Published 2 years, 11 months ago
  • Telemundo opened its press presentation with a discussion of the "stunning opportunity" represented by the U.S. Hispanic market, noting that the Comcast-controlled joint venture now reaches almost 100% of U.S. Hispanics, through its English -and Spanish-language networks, cable, broadcasters and online properties. Ahead of its evening upfront, Telemundo confirmed Tuesday it has hired former Univision personality Cristina Saralegui to host her own weekend show. The as-yet to-be-named program is expected to debut some time near the end of 2011, reports MultiChannel News. Telemundo's cable cousin mun2 is also ready to launch new programs, including El Más Chingón (loosely translated as the "true bad ass") an American Idol-type competition reality series set to discover the next great regional Mexican talent. On the digital front, Telemundo announced the upcoming launch of its first telenovela app, currently available for download on iTunes in Beta version.