PBS is using a social network in the hopes of engaging a wider audience for a new documentary airing in April.
The public broadcasting station is airing its new documentary film, Earth Days: the Seeds of a Revolution, on Facebook eight days before the film is scheduled to first broadcast on television. This is the first time a major broadcaster has introduced a full-length documentary on the...
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As newspaper publishers attempt to understand how their products fit into the new digital world, they are experimenting with different ways of offering content via handheld devices like mobile phones and e-readers. Now, The New York Times, which already offers a digital version via Amazon’s Kindle, plans to offer a separate version of its Book Review.
The New York Times Book Review will be...
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Advertisers spent an estimated $117 billion on US media in 2009, a 9% drop from 2008, according to [pdf] figures released by The Nielsen Company.
Auto Spending Tanks
Spending on automotive-related ads dropped by more than one-fifth during 2009. Although automotive factory and dealership ads were still the number one product category for ad spending with $8.4 billion in 2009, this is 23.5% less...
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Top online retailers sent each of their subscribers 2.5 promotional emails on average during the week ending Feb. 26, 2010. This represents a 2% decline in promotional email volume from the week ending January 29, 2010, according to Chad White, research director at Responsys and author of the Retail Email Blog.
Although February 2010 saw retail promotional email volume decline compared to the...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
An online coupon for free shipping at Kohl’s and a printable coupon for 20% off a total purchase at Gap were the most popular coupons for the second straight month in January 2010, according to [pdf] coupon aggregator RetailMeNot, which recently released its coupon data report for the month.
RetailMeNot’s report on top monthly coupons separately reports its online and printable-coupon...
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Smartbook devices, which first appeared on the market in 2008, are set to ship 163 million units worldwide in 2015, according to ABI Research.
Smartbooks Defined
“Smartbook” is somewhat of a nebulous category, as it is not technically a product category or a brand. ABI Research defines a smartbook as low-powered device running a mobile operating system that is always connected, either via...
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Kia is the first advertiser to user Zinio’s newly created Publisher Advertising Network (ZPAN), which allows an advertiser to purchase ads in digital editions of multiple magazines.
Magazine publishers have actively sought out ways to create editions of their products for readers who wish to access magazine content on the web or via mobile devices, and Zinio helps by creating digital editions...
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Several national newspaper sites have inked deals with Outside.in, a company which focuses on aggregating hyper-local content and pairing it with advertisers.
In recent months, Outside.in has formed partnerships with some of the country’s most well-known publishers, including The Miami Herald, Dow Jones Local Media Group, New York Post, St. Louis Post-Dispatch, and properties of the Tribune...
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The House Commerce subcommittee on communications began exploration of the proposed deal between Comcast and NBCU today.
Antitrust experts have said the Justice Department’s antitrust division and the FCC could take up to a year to work out conditions for the deal to be approved, writes Reuters.
Opponents of the merger believe a deal would hurt competitors and consumers by giving Comcast the...
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Valpak is prepping for its latest innovation: envelopes that can carry embedded augmented reality code.
The company is in final negotiations with a national advertiser and plans to launch the campaign by the end of February or beginning of March, according to Jim Buckley, head of Valpak’s New Media, MarketingVOX reports.
The company has been avidly following developments with this technology...
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