It’s March Madness, which means it’s time to activate the so-called Boss Button again. While this probably started out as a joke, the Boss Button has gotten a lot of actual use and at least one advertiser.
The feature allows web surfers at the office to hide, with a click of the button, what they were really looking at online with a business-like decoy image. CBS landed Comcast as a sponsor...
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Target is entering the increasingly crowded retail mobile coupon arena, launching a new national program that allows customers to receive coupons directly on their mobile phones and redeem them by scanning a barcode at checkout.
Target says it is the first national retailer to offer scannable mobile coupons directly to customers’ mobile phones for redemption in all of its stores.
Customers...
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Pfizer has consolidated all media buying for its Wyeth DTC brands under Carat, sending an additional $250 million in billings to the Aegis-owned shop.
Carat was Pfizer’s media buyer and planner of record prior to the merger with Wyeth last year, at which time media buying and planning was moved in-house. Now, the total Pfizer account in Carat’s hand is likely worth more than $1 billion in...
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Captivate Network is claiming an audience of over four million employed, high-income consumers who watch the company’s elevator screens and use the content to make purchasing decisions.
The company’s claims are based on a survey conducted by Nielsen. The survey showed that Captivate delivers more than 31 million impressions to over four million professionals in the 25-54 demo in an average...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
During the second half of 2009, internet users signing into websites using third-party log-ins preferred Facebook and Google by wide margins, according to user management platform provider JanRain.
Analyzing the behavior of users performing third-party log-ins to the roughly 173,000 websites using JanRain RPX, Google is the clearly preferred third-party site, representing 37.4% of total logins....
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Repo Men, which opens March 19, is using barcode technology in its promotion.
Plot and Promotion Meet
The movie is set in a future where people can buy artificial organs called “Artiforgs” from a company named The Union, explains Mobile Marketer (via MarketingVOX). They are very expensive and can be bought on credit, but if a recipient misses a payment a Repo Man, who keeps track of payments...
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As newspaper publishers attempt to understand how their products fit into the new digital world, they are experimenting with different ways of offering content via handheld devices like mobile phones and e-readers. Now, The New York Times, which already offers a digital version via Amazon’s Kindle, plans to offer a separate version of its Book Review.
The New York Times Book Review will be...
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For the first time in the last three recessions, it will not be Baby Boomers at the heart of the economic recovery, because the recession has taken a bite of the demo’s savings and retirement accounts. This time around, it is the Gen Xers and Millennials who will be driving the recovery, according to a new study from PricewaterhouseCoopers.
The strict focus on bargain-seeking and saving is...
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eBay has launched two green initiatives aimed at positioning itself as a conservationist in the eyes of consumers. The online marketplace has unveiled a new green shopping hub that will help consumers find millions of green products, and launched its eBay Green Team Challenge that commits the online giant to save up to a quarter of a million acres of rainforest for consumers who...
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The global mobile retail market is expected to top $12 billion by 2014, according to [pdf] a new study by Juniper Research. Mobile advertising will grow steadily, overtaking mobile coupons by 2013.
The study [pdf] indicates that the mobile retail market, which was worth $4.1 billion in 2009, will experience average annual growth of about 24% during the next four years to reach slightly more...
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