Google plans to experiment with targeting ads based on credit scores, offering users with high FICOs more expensive, luxury goods and services than those with lower scores.
The initiative will be launched in tandem with Compete, which has a database of about 2 million web users that agreed to provide info on their credit scores when they applied for a new credit card, says Google’s senior...
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Quantcast has announced the launch of a new media buying and selling solution which the company says is addressable on the impression level, allowing marketers to buy precisely the audiences they want, based on targets defined by their own audience data.
Here’s how the Quantcast Media Program works: the solution applies marketers’ unique customer interaction data from their media campaigns,...
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Quantcast has announced the launch of a new media buying and selling solution which the company says is addressable on the impression level, allowing marketers to buy precisely the audiences they want, based on targets defined by their own audience data.
Here’s how the Quantcast Media Program works: the solution applies marketers’ unique customer interaction data from their media campaigns,...
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Microsoft plans to sell digital agency Razorfish, and Publicis may be in the running to snap it up. The agency, which Microsoft purchased as part of a $6 billion aQuantive acquisition in 2007, is valued at between $600 million and $700 million.
Razorfish is the fifth largest interactive agency in the world, with over 20 offices worldwide and 1,960 employees. WPP’s Ogilvy Interactive unit...
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Canoe Ventures, the project headed by David Verklin that allows advertisers to simultaneously deliver ads to homes covered by six cable operators including Time Warner and Comcast, has scrapped its plans to offer an addressable advertising platform in the second quarter of this year.
The platform had originally been planned to be able to offer addressability at the household level, but later...
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Rich media ad firm PointRoll has launched AdArchitect, a suite of tools that enable users to develop and execute rich media ads with greater ease and minimal coding knowledge.
Targeted to designers and developers, AdArchitect promises to reduce production time by 30%. Ads created on the product can be executed using any of PointRoll’s rich media offerings, including expandable, “polite” and...
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MediaNews Group, Belo, Hearst and Cox Newspapers have all penned partnerships with Verve Wireless to create mobile content for their newspapers.
Verve Wireless allows local media companies and advertisers to extend their reach to mobile devices across all the major carriers, according to the company. Verve will create a platform for the distribution of mobile content for papers including the...
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GroupM is now predicting that global ad spending will slip 5.5% this year, down from the 4.4% drop that the group predicted in March.
Spending on measured media will fall to $417 billion this year. GroupM expects ad spending will fall just 1.4% in 2010, to $411 billion.
In North America, measured media ad spend will fall 6.1% in 2009, to $151 billion, according to GroupM. North American ad...
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The travel and hospitality industry saw ad spending increase 4% in 2008, according to Nielsen.
Southwest Airlines was the top advertiser in the industry, spending $191.6 million, while Intercontinental Hotels, parent of Holiday Inn, experienced the most growth, with ad spending up 29% for the year, reports Adweek.
Hotels & Resorts, spending $1.4 billion on media, represented the largest slice...
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One morning in January, hundreds of “commuters” at the Liverpool Street Station in London started dancing. The feat was aired during a break in the reality television show Celebrity Big Brother as an advertising stunt for wireless telephone network T-Mobile.
The ad was shown only once on television, but word of it spread via email message, blogs and social networks, until it was watched more...
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