The Associated Press will be delivering local news stories from six Latin American newspapers across its AP Mobile news network through a content distribution deal with Grupo de Diarios América (GDA). Regional newspapers added to its network include El Tiempo (Colombia), La Nación (Costa Rica), El Comercio (Ecuador), El Nuevo Día (Puerto Rico), El País (Uruguay), and El Nacional...
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More than eight in 10 marketers plan to leverage at least one emerging marketing channel in the next 12 months, according to a new study from marketing technology provider Unica.
Almost Everyone Uses or Will Use Emerging Channels
The internet, combined with broad consumer adoption of mobile, social and rich media technologies, has set in motion a chain reaction in the fragmentation of media...
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PointRoll has introduced a new banner ad unit that merges advertising with content in a move that creates a more compelling spot for advertisers but which may make some publishers uncomfortable.
The new unit, called Dig@torial, allows the advertising content to live inside a banner that is next to the editorial content. The effect of that is to bring the idea of a branded microsite directly to...
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Bing experienced approximately 15% growth in its share of U.S. searches in February 2010, according to The Nielsen Company.
MSN/WindowsLive/Bing accounted for 12.5% of approximately 9.17 billion searches last month, or 1.14 billion searches. This put MSN/WindowsLive/Bing in third place overall. Google Search led all search providers with a 65.2% search share, or about 5.98 billion searches....
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The down economy has opened up new opportunities to marketers interested in taking advantage of airport advertising.
“Some of the larger international [airports] are open to very different types of business,” says Pam Horn, national sales manager for Clear Channel Airports (via Brandweek). More and more airports are beginning to allow large displays such as the type Monster Media installs,...
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Total advertising expenditures fell 12.3% in 2009, to $125.3 billion as compared to 2008, according to Kantar Media. Fourth quarter 2009 ad spending was off 6% against the year ago period, with nearly all media improving upon their January-September performance.
Internet, FSIs Up
Internet display advertising expenditures increased 7.3% for the year, aided by sharply higher spending from the...
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Three-quarters of marketers use website data to complement demographic and transactional data according to [pdf] a new study from marketing technology provider Unica.
Most Marketers Use Online Data
Marketers with an online presence routinely collect information about their online visitors. This includes information about customer interests, intent, and behavior. A very high proportion of...
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The mobile web 2.0 market, currently valued at $5 billion, will reach almost $19 billion by 2014, according to a new study from Juniper Research.
The study defines web 2.0 as primarily consisting of social web, geolocation and presence. Social web includes applications for community, social gaming, blogging, dating and chatting, which can be free or paid, MarketingCharts notes.
Although...
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Mobile ad rates have increased dramatically in recent years, while the number of Google searches on mobile phones has increased five-fold over the last two years, he said (via Reuters).
The use of technology such as GPS data that can tell Google where the...
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CBS has sold out of its March Madness on Demand inventory, pulling in about $37 million in online ad sales. That’s up 20% from last year.
The network sold as many ads for its live web coverage as it did for its TV coverage, reports AdAge. March Madness on Demand revenue has increased from $4 million in 2006 - the first year it offered its free service - to $32 million last year. That’s compared...
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