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Archives » Interviews

Device’s Screen Size May Determine Conversion Likelihood

Published 2 months, 3 weeks ago

While search advertisers experience higher click-through-rates for mobile phone and tablet search campaigns than for desktop search campaigns (at 166% and 137% respectively) according to a November 2011 report from Macquarie Group, those clicks are less likely to convert to sales in a direct relationship to screen size. The report employed Efficient Frontier advertiser data. Efficient Frontier found that mobile conversion rates were at just 31% of the average desktop campaign’s, while tablet conversion rates were much more on par (96%). Meanwhile, the average cost-per-click (CPC) on mobile phone search campaigns was slightly higher (108%) than for desktop search campaigns, although CPCs for tablet campaigns were on average 85% of desktop search campaign CPCs.

NPR Affiliates Meet, Surpass Fundraising Targets

Published 10 months, 2 weeks ago
“One of the objectives of our on-air campaigns is to hear from first-time contributors and 38% of our donors were giving to the station for the first time making this a very successful campaign. We were hoping to receive $500,000 in pledges and ended up with a little more than $520,000 from more than 4,200 contributors." This comes from Tim Eby who is the General Manager of St. Louis Public Radio KWMU, interviewed by radioink.com. Whether it is the improving economy, the defunding in Washington or the concern of listeners to keep up local news reporting, NPR affiliates are reporting very successful 2011 campaigns.

Interview: NAB Still in Pursuit Radio-Enabled Mobile Phones

Published 10 months, 3 weeks ago
Gordon Smith, lobbyist for NAB, sits down with rwonline.com for a discussion of the mood on the Hill, in terms of the radio agenda including performance rights and the NAB’s effort to get FM chips into mobile devices, which remains a priority. Some excerpts follow:

NYT: “Obligated” to Publish WikiLeaks

Published 1 year ago
  • The New York Times felt obligated to publish materials from WikiLeaks, despite the “distaste” the newspaper felt for WikiLeaks and Julian Assange by association, explains NYT executive editor, Bill Keller, at a monthly media discussion put on by George Washington University in D.C., after all, we are talking "All the News That's Fit to Print," as was named the session at the university. PBS has the coverage of the discussion here.

Havas Chief Sees No Clear Signs of Ad Market Recovery

Published 2 years, 4 months ago
Havas's chief executive Fernando Rodes Vila told reporters after a press conference that he has not yet seen clear signs of an advertising market recovery. He expects the global ad market to slip between 7% and 11% this year.