ZenithOptimedia and GroupM have both revised upward their global ad spending predictions from their most recent projections a few months ago.
ZenithOptimedia says global ad spending will improve by 0.9% in 2010, to nearly $448 billion. That number is up fractionally from the 0.5% growth the agency predicted in October. The expected growth in 2010 will follow a steeper-then-expected 10.2%...
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Univlever is targeting 190 million Latin American and Caribbean subscribers of carrier America Movil with full-screen mobile ads. The ads will offer rewards such as special offers and discounts.
America Movil has partnered with MyScreen Mobile, a company out of Toronto, to deliver the full-screen ads to its customer base.
MyScreen targets subscribers based on demographic and psychographic...
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Yahoo is making its Spanish-language counterpart, Mobile en Espanol, available on more than 1,900 mobile device models.
The Spanish-language mobile homepage is customized for the specific needs of the U.S. Hispanic consumer, delivering what Yahoo says is a highly engaging mobile internet experience. The site allows users to bring together their favorite content and services from across the...
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WPP Group reported an 8.7% decline in organic revenue, to $3.319 billion, in the third quarter, compared to the same quarter a year ago.
The decline followed a 10.5% decline in the second quarter.
The company said the results were indicative of overall conditions being “less worse, reflecting no Armageddon” for the marketing communications industry, writes Adweek. Consumer and corporate...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
Havas’s chief executive Fernando Rodes Vila told reporters after a press conference that he has not yet seen clear signs of an advertising market recovery. He expects the global ad market to slip between 7% and 11% this year.
In July, Magna predicted that the U.S. ad economy would falter 14.5% this year.
Rodes Vila’s comments echo those made recently by WPP chief Martin Sorrell, who said...
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Global advertising expenditures across television, newspapers, magazines and radio dropped 7.2% during the the first quarter of 2009 vs. the same period in 2008, according to (pdf) a global advertising trends report released today by The Nielsen Company.
The “Global AdView Pulse” report reveals that the worldwide economic crisis is taking its toll on the ad sector and is affecting, to...
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GroupM is now predicting that global ad spending will slip 5.5% this year, down from the 4.4% drop that the group predicted in March.
Spending on measured media will fall to $417 billion this year. GroupM expects ad spending will fall just 1.4% in 2010, to $411 billion.
In North America, measured media ad spend will fall 6.1% in 2009, to $151 billion, according to GroupM. North American ad...
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Arbitron has released its latest National Radio Listening Report, which indicates that radio reaches more than 235 million persons age 12 and older over the course of a typical week.
The Radar 101 report, based on PPM respondents from within commercialized PPM markets and diary respondents from the balance of the U.S., shows that total radio reach is larger than in previous surveys.
Listening...
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In spite of increased online activity and news coverage about the growing influence of blogs and social networks, new research from Mintel continues to show that real-life referrals are more influential to consumers than those received online.
The survey, which echoes prior research from Rubicon, found that 34% of American consumers bought a product or service based on a recommendation from a...
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Arbitron failed by a significant margin to meet its minimum sample sizes for African-American and Hispanic audiences for the PPM in Los Angeles, Chicago, Detroit and Long Island in April.
Arbitron’s sample sizes increase over time; targets increase depending on how long the PPM has been in service in the market.
Arbitron’s benchmarks for black and Hispanics 18-34 is a DDI of 70 in the first...
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