While search advertisers experience higher click-through-rates for mobile phone and tablet search campaigns than for desktop search campaigns (at 166% and 137% respectively) according to a November 2011 report from Macquarie Group, those clicks are less likely to convert to sales in a direct relationship to screen size. The report employed Efficient Frontier advertiser data. Efficient Frontier found that mobile conversion rates were at just 31% of the average desktop campaign’s, while tablet conversion rates were much more on par (96%). Meanwhile, the average cost-per-click (CPC) on mobile phone search campaigns was slightly higher (108%) than for desktop search campaigns, although CPCs for tablet campaigns were on average 85% of desktop search campaign CPCs.
Quepasa, Spanish-Portuguese Community Site, Buys myYearbook
-
Quepasa, the Spanish and Portuguese community site and social gaming operator, will buy teen socnet myYearbook for $100 million. While the first real challenge to Facebook’s social networking hegemony has recently come from Google+, myYearbook and Quepasa have attempted to carve respective niches within the community site sphere, suggesting that the space still has room for relatively smaller players, writes Paid Content. myYearbook claims to have about 25 million users currently—a veritable drop in the bucket to Facebook’s 750 million members.
-
Addressing investors on a conference call today, Yahoo suggested turmoil among its sales force played a major role in its reduced performance -- down about 5% in Q2. U.S. display revenues were "unexpectedly down," while display revenues in Europe and Asia continued to grow. As a result of its staffing issues the company said much of its premium inventory - typically packaged and sold direct to advertisers and agencies - was instead pushed through its exchange during the quarter, garnering diminished revenues, reports ClickZ News.
-
Behavioral targeting spending has been growing 20% a year or more for years and is forecast by eMarketer to keep growing at that pace through 2014. In fact, because of the utility of BT, banner ads may surpass search ads in revenues by 2015 after many years of relative decline. The big challenge remains privacy concerns, and the two bills in Congress are looking to limit the data harvesting. Facebook, Google, and also demand-side ad platforms, are affected, according to Forbes.com.
Q1 Global Ad Spend Up 8.8%, Driven by Television Advertising
$6.50 of every ten dollars in ad money is being spent on television, according to research from The Nielsen Company, maintaining TV’s status as the top advertising medium -- especially in emerging markets. Global advertising rose 8.8 percent year-over-year in Q1 to total US$ 118 billion based on published rate cards, as advertisers spent more on television and continued to invest in booming consumer Asian and Latin American markets. According to the new Nielsen Global AdView Pulse report, television advertising rose 11.9 percent year-on-year and increased its share among other traditional media (radio, magazines, and newspapers) from 63.5 percent to 65.3 percent in both developed and emerging economies.
NBA Lockout Has $1.25 Billion Potential Impact | Netflix to Add Spanish, Portuguese Service
-
ESPN/ABC Sports and TNT stand to lose as much as $1.25 billion in ad sales revenue if the labor dispute disrupts the entire 2011-12 NBA campaign. TheNBA audience has grown in value, with the postseason inventory now accounting for nearly a fifth of the full-season take, writes Ad Week. The NBA last locked out players in the 1998-99 season, shortening the schedule to 50 games, and it took three years before TV ratings returned to prelockout levels, writes Ad Week.
-
Netflix will expand its streaming service to 43 countries throughout Latin America and the Caribbean later this year. Members in the region will be able to access Netflix in Spanish, Portuguese or English. The company said that Netflix members from Mexico, Central America, South America and the Caribbean will be able to instantly watch an array of American, local and global TV shows and movies on their TVs via consumer electronics devices capable of streaming from Netflix, as well as on PCs, Macs and mobile devices, according to the Hollywood Reporter.
-
AMC Networks, the former Rainbow Media, is now separate from former parent Cablevision. Completion of the spin-off gave the new company control of several well known entertainment brands, including AMC, IFC, Sundance Channel and WE tv, writes Radio Business Report.
- Conan O’Brien’s TBS program, Conan, has fallen behind Chelsea Handler’s E! show, Chelsea Lately, in the rankings of the late-night cable talk shows. According to the latest ratings, Chelsea has pushed Conan out of third place in cable late-night thanks to a major influx of women viewers between 18 and 34, according to Ad Week.
10 Nations Where Facebook Tops Internet Use
Fox Deportes, ESPN Deportes Radio Kicks Off Five-year Deal with Soccer Tourney
Chart: Mobile Traffic Growth Rate by Region, 2010
Publicis Raises Full-Year Outlook on Strength of Q3
Asia-Pacific Region to Nab Top Slot in Global Ad Market Come 2014
WPP Sees Revenue Growth on U.S. Recovery, but Remains Cautious
