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Archives » List Marketing

Email Tips: Give Consumers a Choice | Spring Cleaning Customer Data

Published 3 years, 1 month ago
  • Email is still the primary means of communication used by most consumers, writes chiefmarketer.com; however, consumer surveys show a consistently expressed desire to receive solicited email—but only at the frequency they desire and expect. Few marketers are giving recipients an opportunity to state what type of mail they want to receive and how often they want it. Among other insights, the article points out that a strategy to maximize both delivery and ROI is to stop marketing, at least occasionally. Instead, allow email pieces to offer something valuable to the recipient for having received the mail. There will be plenty of time to upsell when the subscriber reaches the website or follows through on some other call to action. Read the whole story here.

Chart: Marketing Areas Impacted by Inaccurate Data

Published 3 years, 1 month ago
About this chart: Source: DemandGen, "Assessing the Impact of Dirty Data on Sales & Marketing Performance." The DemandGen Report is based on survey, conducted in October 2010, and defines "bad data" by a number of criteria, including the wrong company info or wrong contact data, inconsistently entered data, bad email address, returned mail, inability to reach by email and/or phone, and fields that are empty/null due to poor capture techniques or contain other inaccurate firmographics.

Email Lists Benefit from Postal Tactics | Subject Line Can Carry the Day

Published 3 years, 1 month ago
  • Klein Direct shares some lessons learned for email list rentals with chiefmarketer.com, and offers some common-sense tactics from the postal list overlap. “When you get a postal list, there are techniques you can employ to evaluate the list. If it's supposed to be females, does it mostly have women's names? But if you don’t see the list before the mailing…” Other trouble spots pointed out include difficulties is assessing what has really been measured, and ways to test the list yourself, Read the whole article here.

Top List Managers for Data Card Quality 100-249 titles, January 2011

Published 3 years, 2 months ago
About this chart: Every quarter, Nextmark evaluates datacard quality through an algorithm that takes into account such factors as last update, base price, selects, market, type, description, segments, geography and categorization. Individual datacard scores are calculated using a weighted average of 13 attributes, with an emphasis on recent updates . A list manager’s score is the average of all the data card scores in their portfolio.

Chart: Top List Managers for Data Card Quality, 250-499 titles, January 2011

Published 3 years, 2 months ago
About this chart: Every quarter, Nextmark evaluates datacard quality through an algorithm that takes into account such factors as last update, base price, selects, market, type, description, segments, geography and categorization. Individual datacard scores are calculated using a weighted average of 13 attributes, with an emphasis on recent updates . A list manager’s score is the average of all the data card scores in their portfolio.

Chart: Top List Managers for Data Card Quality

Published 3 years, 2 months ago
About this chart: Every quarter, Nextmark evaluates datacard quality through an algorithm that takes into account such factors as last update, base price, selects, market, type, description, segments, geography and categorization. Individual datacard scores are calculated using a weighted average of 13 attributes, with an emphasis on recent updates . A list manager’s score is the average of all the data card scores in their portfolio.

Cart Abandonment Emails Opened at 21% | Digital Couponer Does Direct Mail

Published 3 years, 2 months ago
  • Retailers are recognizing the value of trigger-based email programs according to a survey by Silverpop. The survey showed that eighty-three percent of respondents will be distributing cart abandonment emails by the end of 2011 and nearly three-fourths will have implemented browse abandonment campaigns by the end of the year. 80 percent of survey respondents reported an open rate of 21 percent or higher for cart abandonment reminders while only 31 percent experienced similarly impressive results from their general broadcast emails.

Ad Spending Falls in ‘09

Published 4 years, 1 month ago
Advertisers spent an estimated $117 billion on US media in 2009, a 9% drop from 2008, according to [pdf] figures released by The Nielsen Company.

Retailers Slightly Decrease Feb. Email Volume

Published 4 years, 1 month ago
Top online retailers sent each of their subscribers 2.5 promotional emails on average during the week ending Feb. 26, 2010. This represents a 2% decline in promotional email volume from the week ending January 29, 2010, according to Chad White, research director at Responsys and author of the Retail Email Blog.

Timing of Email as Important as Message - But Considered Less Often

Published 4 years, 3 months ago
Day of the week and time of day is as important in email campaigns as the message and the group of users chosen to receive the message, but timing is rarely given the same level of attention, according to new research from Pivotal Veracity.