Total advertising expenditures fell 12.3% in 2009, to $125.3 billion as compared to 2008, according to Kantar Media. Fourth quarter 2009 ad spending was off 6% against the year ago period, with nearly all media improving upon their January-September performance.
Internet, FSIs Up
Internet display advertising expenditures increased 7.3% for the year, aided by sharply higher spending from the...
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The Pew Project for Excellence in Journalism’s new annual report shows that for the third consecutive year, only digital and cable news saw audiences grow among the key sectors that deliver news in 2009.
Across cable, gains came largely from Fox News Network, though CNN gained viewers during the day.
The report also indicated the Americans are increasingly “on-demand” consumers, looking for...
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About 25 editorial staffers of Bloomberg BusinessWeek are being axed today.
The move follows a 22.4% drop in ad pages this year through its March 1 issue, according to the Mediaweek Monitor.
As the publication becomes more integrated with its new owner, Bloomberg LP, it is at work on editorial changes that include putting more emphasis on people, along with more articles of shorter length, Continue Reading »
Fortune magazine is undergoing a redesign which includes new sections and a decrease in publication schedule from 25 to 18 issues a year.
The magazine will refocus its editorial to reflect the new economic reality and the fact that many Fortune readers likely have less money than they did in the past. New sections like Career and Venture will offer advice, while fewer CEOs will be featured on...
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Kia is the first advertiser to user Zinio’s newly created Publisher Advertising Network (ZPAN), which allows an advertiser to purchase ads in digital editions of multiple magazines.
Magazine publishers have actively sought out ways to create editions of their products for readers who wish to access magazine content on the web or via mobile devices, and Zinio helps by creating digital editions...
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Barclays Capital has revised its estimate for total 2010 U.S. advertising upward, now predicting an increase of 3.5% to $167.6 billion, compared to a previous estimate of flat growth. Radio and outdoor are now expected to see positive growth.
Barclays Capital analysts Anthony DiClemente and George Hawkey say television advertising will get a boost at both the local and national levels, with...
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The Reader’s Digest Association has completed its restructuring and will emerge from bankruptcy this week.
Under terms of its restructuring, RDA’s debt will be reduced by about 75%, from about $2.2 billion to about $555 million, reports Folio.
RDA’s U.K.-based subsidiary, The Reader’s Digest Association Ltd., is “financially unable” to pay its debts, RDA says. The U.K. company failed to secure...
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Earvin Magic Johnson, former NBA star, is said to be in talks to purchase Johnson Publishing Co., the publisher of Ebony and Jet magazines.
Johnson would fold the publisher into Magic Johnson Enterprises, a person familiar with the discussions told Bloomberg.
Eric Holoman, president of Magic Johnson Enterprises, said that there “have been discussions,” but that there is no “definitive...
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A number of magazines in recent years have decided to forgo their membership in the Audit Bureau of Circulations, choosing instead to be audited by other firms or to skip being audited altogether.
The Audit Bureau of Circulations has lost about 100 members in the last two years, and, while many of those losses come from titles that have folded, many others are those that have smaller...
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In the second half of 2009, 24 magazines, including a number of big-name titles, failed to meet their rate bases.
These included Reader’s Digest, Playboy, and Harper’s.
Reader’s Digest came in at 7.1 million against a rate base of 8 million, Playboy at just over 2 million, against a rate base of 2.6 million, while Harpers was a few thousand copies short of its 200,000 rate base, Media Life Continue Reading »