Adspace Digital Mall Network is adopting new audience metrics by using Scarborough Research’s mall visit estimates as its base. Scarborough reports the number of people visiting malls and frequency of visits, giving media buyers reach and frequency estimates to help evaluate mall advertising.
Addition of Reach and Frequency
Historically, Adspace has built its rate card based on mall traffic...
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Omniture and Facebook have teamed to provide online marketers with solutions to help marketers optimize Facebook as a marketing channel.
The partnership automates media buying on Facebook and provides a single dashboard to plan, deliver and measure campaigns.
Facebook Media Buying
Using Omniture, marketers can use the company’s search engine marketing management application, combined with new...
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The PPM Coalition has teamed up with the Spanish Broadcasting System and vowed to attempt to increase FCC scrutiny on Arbitron’s PPM.
The latest move from the minority broadcaster group comes in response to a court order requiring the Spanish Broadcasting System to honor its contract with Arbitron and encode for PPM ratings, MediaPost writes.
SBS: Arbitron Still Fails to Meet Minimum Sample...
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TNS has announced a new web evaluation service, Web Performane Optimiser. The service is said to identify underperforming areas of a brand’s site and offer recommendations on how to improve the site for optimal performance.
The service uncovers specific issues that are causing underperformance and gives guidance on the best ways to enhance the site. It also analyzes consumer behavior across the...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
A number of magazines in recent years have decided to forgo their membership in the Audit Bureau of Circulations, choosing instead to be audited by other firms or to skip being audited altogether.
The Audit Bureau of Circulations has lost about 100 members in the last two years, and, while many of those losses come from titles that have folded, many others are those that have smaller...
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Arbitron announced today that the Supreme Court of the State of New York has issued a temporary restraining order requiring Spanish Broadcasting System (SBS) to resume encoding its broadcasting signals for Arbitron’s Portable People Meter radio ratings service, effective immediately, until Tuesday, February 16, 2010.
This order applies to nine SBS radio properties in five cities across the U.S....
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Urban Adult Contemporary radio formats have the highest share of listening per market, according to a recent study by Research Director Inc. and Inside Radio.
Urban Adult Contemporary has an average 7.8 share among persons 6+, based on PPM ratings, Mediaweek reports.
But despite the fact that Urban Adult Contemporary did well in the ratings, Urban stations have lost share with the PPM....
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Nielsen’s plan to release online television ratings in conjunction with its regular TV ratings will roll out next fall, says the company.
The online ratings will be combined with Nielsen’s C3 rating, which measures TV viewing and three days of DVR viewing. Nielsen will pull online viewing data from 7,500 of the 12,000 households currently in its National People Meter Sample, according to...
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A Harvard Business School professor has identified a new breed of click fraud that not only simulates clicks on a Google ad - but also seemingly generates a “real” customer purchase on the advertiser’s website.
Professor Ben Edelman, who has researched such related issues as invisible online ads - sleight-of-hand tactics used by some websites to sell more advertising than they have space for -...
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Arbitron’s Michael Skarzynski, named CEO of Arbitron exactly a year ago, has been booted from the position. William Kerr, a member of the board of directors since 2007, will take over the role of president and CEO.
Skarzynski was forced to resign after the board of directors found that he had “violated a company policy” in a matter the company says was unrelated to its financial...
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