Spot Runner, the company that lets marketers buy and develop ads across TV and radio, has launched a new web-based technology platform that it says improves the process of buying and selling TV advertising by automating some of the processes involved.
The process of media buying and selling for TV has become much more complex, which has created the need for new technology, according to Spot...
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Katz 360 Sales, the digital sales arm of the Katz Media Group, has teamed with Rubicon’s onDemand platform, to offer a Katz Online Display product, which will allow advertisers to geo-target campaigns across the web’s largest sites, the companies say.
The Rubicon Project’s technology, through the Rubicon onDemand platform, will enable the Katz 360 team to customize content and audience...
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Katz Television Group has created a national marketing unit which it hopes will help advertisers create innovative solutions to take greater advantage of local television’s significant impact and effectiveness in engaging consumers. The new effort will be led by Ibra Morales, a long-standing television executive with deep ties to the advertising and media-buying communities.
The new group...
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