Music magazine Vibe is closing, effective immediately, leaving just two major music magazines focusing on hip-hop and R&B, XXL and The Source.
Steve Aaron, chief of Vibe Media Group, told staffers in a memo that the company had tried unsuccessfully to find new investors or to restructure the huge debt the small company has, reports The New York Times. Music magazine Blender likewise shuttered...
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Carl’s Jr. is the latest fast food chain to bring a digital TV network to its stores. The company has signed an agreement with IndoorDirect for 133 of its stories in the San Diego and San Francisco DMAs.
IndoorDirect signed an agreement with Carl’s Jr.‘s sister chain, Hardee’s, for 324 stores in May. IndoorDirect is currently showing its programming in 1,000 quick-service and fast-casual...
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An increasing number of ad formats are available at professional and amateur hockey arenas around the country. And, because most hockey games are not nationally televised and fans must attend games in order to follow their teams, advertisers in those arenas are reaching an intensely engaged audience.
So-called dasher ads - the most common type of arena advertising - run around the sideboards...
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MTV has seen a startling decline in ratings over the last year, and Philippe Dauman, CEO, blames the occurrence on the fact that the network lost touch with young men during a pursuit of young women that saw the launch of shows like Laguna Beach: The Real Orange County.
MTV is turning back to the young male demo, Dauman said during an investor conference, acknowledging that, when you “work...
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Hardees is bringing a place-based digital video network to 324 stores. The network - Indoor Direct’s TheBite - delivers content repurposed from CBS Outernet along with ads, via 42-inch LCD screens.
TheBite is already situated in national restaurant chains including Arby’s, CiCi’s Pizza, Denny’s, Wendy’s and Sizzler, writes MediaPost.
Indoor Direct, which recently nabbed $22.5 million of...
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Dennis Publishing plans to shutter the U.K. version of Maxim, moving the magazine to an online-only version next month.
The magazine’s last issue will be the June edition, on sale later this month, according to the Guardian. Newsstands in the U.K. will get the U.S. edition.
Chief executive James Tye says the future of the brand in the U.K. is online. “As a print magazine, it was at the...
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Clear Channel Outdoor renewed its agreement with the FBI to display wanted messages on digital billboards across the country.
The original agreement was penned a year ago, since which time the initiative has led to 13 criminals being apprehended, the two groups say.
“We’re impressed with how effective Clear Channel Outdoor’s digital billboard networks have been in delivering security...
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Rodale’s Best Life, the Men’s Health spin-off that launched in 2004, is the latest magazine to be unable to survive in the current economic climate.
The magazine is shutting down following next month’s May issue. Best Life actually gained ad pages last year, up 6.6%, while the rest of the magazine industry saw an 11.7% decline. And in the especially challenging fourth quarter, the magazine’s...
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Light PC internet users in the US are 30% more likely than heavy PC internet users to use their mobile devices to access internet content, and are more likely to seek content that appeals to those with more active lives, according to first-of-its-kind, cross-media research from comScore, writes MarketingCharts.
In total, 42 million people used their mobile devices in October 2008 to access...
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More than half (57%) of American consumers have more positive opinions about companies that send them emails, and 50% say getting email increases the likelihood they will purchase - online or offline - from these companies, according to a survey from Epsilon.
A recent email branding survey from Epsilon, conducted by ROI research, explores the general impact of permission-based email...
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