More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to a poll from AdWeekMedia and Harris Interactive.
In terms of the helpfulness of ads in other media, newspapers rank second behind TV, with 17% reporting that newspaper ads are most helpful, while 14% say the same about...
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MediaNews Group, Belo, Hearst and Cox Newspapers have all penned partnerships with Verve Wireless to create mobile content for their newspapers.
Verve Wireless allows local media companies and advertisers to extend their reach to mobile devices across all the major carriers, according to the company. Verve will create a platform for the distribution of mobile content for papers including the...
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GroupM is now predicting that global ad spending will slip 5.5% this year, down from the 4.4% drop that the group predicted in March.
Spending on measured media will fall to $417 billion this year. GroupM expects ad spending will fall just 1.4% in 2010, to $411 billion.
In North America, measured media ad spend will fall 6.1% in 2009, to $151 billion, according to GroupM. North American ad...
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The closing of auto dealers following the bankruptcy filing of General Motors and Chrysler may not be affecting local television advertising as much as some had expected.
That’s because the dealers that advertised the most were the strongest dealers, and those were the ones that managed to hang onto their businesses, writes The New York Times.
The general manager of four Oklahoma and Texas TV...
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While revenue losses at smaller and mid-size newspapers have been less than big metro dailies, many have put themselves on the auction block - and their asking prices have never been cheaper, making some of them good investments, says brokerage firm Cribb, Greene & Associates.
Many smaller newspapers can currently be purchased for between four and eight times their earnings before income tax,...
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Home buyers in the U.S. are twice as likely to use online sources than print sources to find information about open houses they are interested in, according to a survey commissioned by Trulia and conducted by Harris Interactive.
The study found that 62% of U.S. home buyers use or plan to use online sites to find open houses, compared with 53% who use/plan to use information from real estate...
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The Wall Street Journal has cut its advertising coverage. The paper will now publish its advertising column twice a week, rather than running it each weekday in its Marketplace section.
The “Advertising” column covers ad trends, campaigns, agency news and other intelligence. The ad column began in the 80s, and has since expanded to become the Marketplace section, which covers media and...
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The public’s lust for all things vampire has helped True Blood, HBO’s sophomore drama about a telepath and her blood-sucking friends, pull 3.7 million total viewers for its second-season premiere on Sunday.
That number was more than twice that of the series premiere last year, and was 51% higher than the show’s season-one ender, writes Media Life. When viewership from a second airing later...
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Magazines, which saw ad pages fall by 19.2% in Q1 09, will begin to see an improvement over the next five years, according to a new forecast from PricewaterhouseCoopers.
Print advertising will plunge 22.8% to $9.8 billion between 2008 and 2010, but will rise 14.3% to $11.2 billion by 2013, PricewaterhouseCooper’s new Global Entertainment and Media Outlook 2009-2013 predicts (via Adweek). As...
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The Boston Globe, a New York Times Co. property that has been threatened with a shut-down by its parent company in recent months, has potential buyers lining up.
People knowledgeable about the matter say that Stephen Pagliuca, a private equity exec and Celtics co-owner, Jack Connors, co-founder of a major advertising firm and chairman of Partners HealthCare, and Stephen Taylor, formerly a Globe...
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