The Seattle Post-Intelligencer went online-only a year ago, and the online venture is not yet profitable, according to Hearst Seattle Media general manager Pat Balles.
Balles says the site is on-track to soon turn a profit, but would not say when - and at least the site is not losing the $1 million a month the paper lost when it was a print operation, writes Poynter Online.
Advertising has...
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Total advertising expenditures fell 12.3% in 2009, to $125.3 billion as compared to 2008, according to Kantar Media. Fourth quarter 2009 ad spending was off 6% against the year ago period, with nearly all media improving upon their January-September performance.
Internet, FSIs Up
Internet display advertising expenditures increased 7.3% for the year, aided by sharply higher spending from the...
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The New York Times has launched an ad campaign in the trade press pitting itself directly against the Wall Street Journal. The campaign, dubbed Numbers, comes just weeks before the Journal is expected to unveil its New York section sometime in April.
Numbers showcases The New York Times’ size and strength among women, business professionals, and art enthusiasts in the New York market, as well...
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The Pew Project for Excellence in Journalism’s new annual report shows that for the third consecutive year, only digital and cable news saw audiences grow among the key sectors that deliver news in 2009.
Across cable, gains came largely from Fox News Network, though CNN gained viewers during the day.
The report also indicated the Americans are increasingly “on-demand” consumers, looking for...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
USA Today is returning to being sold in 6,500 Starbucks stores after nearly a 10-year hiatus, giving The New York Times, the only paper currently sold in most Starbucks locations, a run for its money.
USA Today was one of the first newspapers sold by Starbucks back in the 1990s, but by 2000, The New York Times had inked a three-year deal for exclusivity, which reportedly also gave Starbucks ad...
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As newspaper publishers attempt to understand how their products fit into the new digital world, they are experimenting with different ways of offering content via handheld devices like mobile phones and e-readers. Now, The New York Times, which already offers a digital version via Amazon’s Kindle, plans to offer a separate version of its Book Review.
The New York Times Book Review will be...
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The Los Angeles Times has sold a cover wrap for Disney’s new Johnny Depp film, Alice in Wonderland. Readers wanting to read the front page news had to flip to a second page to get the headlines.
The wrap, which ran Friday, featured the face of Johnny Depp as the Mad Hatter on what appeared to be the front page of the newspaper but which was actually a fake - a move which some consider an...
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Some media buyers are saying News International’s the Times will launch its online paywall as early as May or June.
The Times has told media buyers it cannot give guarantees to advertisers about website audiences in May, which suggests that is when the paywall will be activated, writes the Media Guardian. “I think they [are] going to introduce it - from what I have been told it’s likely to be...
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Barclays Capital has revised its estimate for total 2010 U.S. advertising upward, now predicting an increase of 3.5% to $167.6 billion, compared to a previous estimate of flat growth. Radio and outdoor are now expected to see positive growth.
Barclays Capital analysts Anthony DiClemente and George Hawkey say television advertising will get a boost at both the local and national levels, with...
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Newspaper inserts, which account for half of newspaper retail advertising, will face increased digital competition and other pressures over the next several years, according to a report from the Newspaper Association of America.
Inserts held up relatively well in the down economy, but problems are beginning to emerge, writes Poynter Online.
Some challenges include:
The use of digital coupons...