Downloads:

Captivate Network is claiming an audience of over four million employed, high-income consumers who watch the company’s elevator screens and use the content to make purchasing decisions.

The company’s claims are based on a survey conducted by Nielsen. The survey showed that Captivate delivers more than 31 million impressions to over four million professionals in the 25-54 demo in an average...
Continue Reading »

Omniture and Facebook have teamed to provide online marketers with solutions to help marketers optimize Facebook as a marketing channel.

The partnership automates media buying on Facebook and provides a single dashboard to plan, deliver and measure campaigns.

Facebook Media Buying

Using Omniture, marketers can use the company’s search engine marketing management application, combined with new...
Continue Reading »

Internet users focused on taxes and travel in January 2010, according to data from Compete.

Tax Site Traffic Grows Exponentially
As consumers began receiving their W2s and other tax forms in the mail in January 2010, they began performing online tax research in earnest. The five fastest-growing sites on a monthly basis were all tax sites. Taxact.com, with 6.87 million unique visitors, led both...
Continue Reading »

Advertisers spent an estimated $117 billion on US media in 2009, a 9% drop from 2008, according to [pdf] figures released by The Nielsen Company.

Auto Spending Tanks
Spending on automotive-related ads dropped by more than one-fifth during 2009. Although automotive factory and dealership ads were still the number one product category for ad spending with $8.4 billion in 2009, this is 23.5% less...
Continue Reading »

Top online retailers sent each of their subscribers 2.5 promotional emails on average during the week ending Feb. 26, 2010. This represents a 2% decline in promotional email volume from the week ending January 29, 2010, according to Chad White, research director at Responsys and author of the Retail Email Blog.

Although February 2010 saw retail promotional email volume decline compared to the...
Continue Reading »

An online coupon for free shipping at Kohl’s and a printable coupon for 20% off a total purchase at Gap were the most popular coupons for the second straight month in January 2010, according to [pdf] coupon aggregator RetailMeNot, which recently released its coupon data report for the month.

RetailMeNot’s report on top monthly coupons separately reports its online and printable-coupon...
Continue Reading »

TNS has announced a new web evaluation service, Web Performane Optimiser. The service is said to identify underperforming areas of a brand’s site and offer recommendations on how to improve the site for optimal performance.

The service uncovers specific issues that are causing underperformance and gives guidance on the best ways to enhance the site. It also analyzes consumer behavior across the...
Continue Reading »

NBCU is expecting to lose at least $250 million on its coverage of the Vancouver Games due to slow ad sales and other factors.

NBCU paid big for rights fees for the Winter Olympics, in part because of the locale of the Games, which meant more than half of the U.S. will be able to watch the events live.

NBCU’s Skyrocketed Bid Was ‘Faulty’

NBCU paid big for rights fees for the Winter Olympics,...
Continue Reading »

Several national newspaper sites have inked deals with Outside.in, a company which focuses on aggregating hyper-local content and pairing it with advertisers.

In recent months, Outside.in has formed partnerships with some of the country’s most well-known publishers, including The Miami Herald, Dow Jones Local Media Group, New York Post, St. Louis Post-Dispatch, and properties of the Tribune...
Continue Reading »

Sixty-nine percent of media planners and agencies now use online advertising networks as part of their digital ad buys - a 24% increase in the past 18 months, according to a new study conducted by Adify Media.

Other key findings from the survey: