We’ve gathered together some of the stories from the week that you might have missed, and made them skimmable for a quick Friday read…
Direct
The U.S. Postal Service is expected to deliver a plan this month to ax Saturday delivery. Once the plan is delivered, the Postal Regulatory Commission will issue its opinion about a five-day postal plan six to nine months after the testimonial phase...
AMC and Jolt have teamed up for co-branding of the second season of the series Breaking Bad and the energy drink, in a move that will have the series logo stamped on more than 1 million Jolt cans and distributed to 6,000 retail locations.
Jolt will get air time during the series, as well as online ads, in exchange for the Breaking Bad presence on the cans, according to Brandweek.
“Breaking...
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The down economy has opened up new opportunities to marketers interested in taking advantage of airport advertising.
“Some of the larger international [airports] are open to very different types of business,” says Pam Horn, national sales manager for Clear Channel Airports (via Brandweek). More and more airports are beginning to allow large displays such as the type Monster Media installs,...
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Total advertising expenditures fell 12.3% in 2009, to $125.3 billion as compared to 2008, according to Kantar Media. Fourth quarter 2009 ad spending was off 6% against the year ago period, with nearly all media improving upon their January-September performance.
Internet, FSIs Up
Internet display advertising expenditures increased 7.3% for the year, aided by sharply higher spending from the...
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Three-quarters of marketers use website data to complement demographic and transactional data according to [pdf] a new study from marketing technology provider Unica.
Most Marketers Use Online Data
Marketers with an online presence routinely collect information about their online visitors. This includes information about customer interests, intent, and behavior. A very high proportion of...
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The mobile web 2.0 market, currently valued at $5 billion, will reach almost $19 billion by 2014, according to a new study from Juniper Research.
The study defines web 2.0 as primarily consisting of social web, geolocation and presence. Social web includes applications for community, social gaming, blogging, dating and chatting, which can be free or paid, MarketingCharts notes.
Although...
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Adspace Digital Mall Network is adopting new audience metrics by using Scarborough Research’s mall visit estimates as its base. Scarborough reports the number of people visiting malls and frequency of visits, giving media buyers reach and frequency estimates to help evaluate mall advertising.
Addition of Reach and Frequency
Historically, Adspace has built its rate card based on mall traffic...
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The New York Times has launched an ad campaign in the trade press pitting itself directly against the Wall Street Journal. The campaign, dubbed Numbers, comes just weeks before the Journal is expected to unveil its New York section sometime in April.
Numbers showcases The New York Times’ size and strength among women, business professionals, and art enthusiasts in the New York market, as well...
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Direct marketer Valpak is taking its coupons mobile. Valpak just launched a free mobile coupon applications for the Android. This joins its mobile coupons available on the iPhone, iPod Touch, and Palm Pre mobile and smartphone platforms.
Valpak delivers more than 17,000 offers through the mobile couponing app platform, the same as those available in digital format on Valpak.com.
Users of the...
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We’ve gathered together some of the stories from the week that you might have missed, and made them skimmable for a quick Friday read.
Television
Jerry Seinfeld’s The Marriage Ref started out strong with its premiere and its first episode in its usual spot on Thursday night, easily winning its time slot last week, but the show slipped from first place last week to third this week, thanks in...
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