Location-based media network Danoo has acquired IdeaCast from National CineMedia, operator of the largest digital cinema network in North America for cinema advertising, for an undisclosed sum.
The move helps consolidate the highly fragmented digital out-of-home industry, creating one of the largest digital media platforms in the location-based media space, according to the companies. The new...
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Though 88% of PR practitioners believe measurement is an integral part of the PR process and 77% are currently tracking their programs for increasingly demanding clients, PR pros still do not agree on the best tools and methodologies to use, according to a recent survey.
The research, which was carried out by Benchpoint for The Association for the Measurement and Evaluation of Communication...
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MediaNews Group, Belo, Hearst and Cox Newspapers have all penned partnerships with Verve Wireless to create mobile content for their newspapers.
Verve Wireless allows local media companies and advertisers to extend their reach to mobile devices across all the major carriers, according to the company. Verve will create a platform for the distribution of mobile content for papers including the...
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Carl’s Jr. is the latest fast food chain to bring a digital TV network to its stores. The company has signed an agreement with IndoorDirect for 133 of its stories in the San Diego and San Francisco DMAs.
IndoorDirect signed an agreement with Carl’s Jr.‘s sister chain, Hardee’s, for 324 stores in May. IndoorDirect is currently showing its programming in 1,000 quick-service and fast-casual...
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GroupM is now predicting that global ad spending will slip 5.5% this year, down from the 4.4% drop that the group predicted in March.
Spending on measured media will fall to $417 billion this year. GroupM expects ad spending will fall just 1.4% in 2010, to $411 billion.
In North America, measured media ad spend will fall 6.1% in 2009, to $151 billion, according to GroupM. North American ad...
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The travel and hospitality industry saw ad spending increase 4% in 2008, according to Nielsen.
Southwest Airlines was the top advertiser in the industry, spending $191.6 million, while Intercontinental Hotels, parent of Holiday Inn, experienced the most growth, with ad spending up 29% for the year, reports Adweek.
Hotels & Resorts, spending $1.4 billion on media, represented the largest slice...
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Out-of-home digital networks are expected to help keep negative growth of the outdoor industry to a minimum this year, but lack of sufficient measurement is said to be holding the medium back to some extent.
With that in mind, Arbitron has announced a new suite of audience measurement services designed to improve visibility into out-of-home television audiences. The services use Arbitron’s...
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IPG’s Mediabrands and Microsoft Advertising have created a system for managing media operations which the companies say will reinvent the way media is planned, purchased, measured, reported and optimized.
The Media Operations Management System, or MOMS, automates the complexity of media buying, the companies say. It is powered by Microsoft.
For the past six months, Mediabrands and Microsoft...
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General Motors will spend $50 million per month on advertising during the next few months, according to statements the company made last week, writes Media Life.
The advertising will help to inform the public that the company continues to exist despite being in bankruptcy protection.
GM cut its spending by 15% last year, from $2.49 billion in 2007 to $2.11 billion, and going from the second...
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Mobile advertising revenues in the U.S. and Canada will grow from $208 million in 2009 to $1.5 billion by 2013, despite possible early consumer resistance to mobile ads, according to new research from Parks Associates.
The report “Mobile Advertising: Analysis and Forecasts,” says that the adoption of smartphones, 3G network data plans (or newer wireless services), and downloadable...
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