Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Archives » People

Skype Updates Android App | Facebook Credits Adds 32 Currencies | Geo-targeted Ads to Gain Share

Published 2 years, 9 months ago
  • Skype has released an updated version of its Skype for Android video calling app – Skype for Android 2.0. With the new version, users will be able to make and receive 1-to-1 video calls over Skype between their Android phone and other Skype contacts on the iPhone, Mac, Windows PCs and TVs.

  • Facebook will announce it is adding support for 32 additional currencies to Facebook Credits, including the Brazilian real, the Korean won, the Malaysian ringgit and the Russian ruble. That brings Facebook to 47 currencies supported. Games that don’t make the transition to the new Credits system will soon be warned that they’re violating the newly updated terms of service and face standard enforcement procedures, Rose said. Meanwhile, Facebook has also released incentives and case studies showing that usage of Credits encourages more in-game spending, writes All Things Digital.

  • Mark Zuckerberg told reporters in a visit to Facebook's Seattle office on Wednesday that the company planned to "launch something awesome" next week. He said the project had been developed at the 40-person Seattle office, Facebook's only major engineering center outside of its Palo Alto, California headquarters, Reuters reports, speculating that it is possibly something new for the mobile or tablet arena.

  • Local news forum platform, Topix released findings of a recent survey about the market for geo-targeted online advertising, with  90% of advertising professionals surveyed stating their clients are buying more geographically-targeted online ads in 201. Of those seeing growth, roughly 33% say the growth is in the double-digits with another 13 percent seeing their spend on local online advertising more than double as compared to last year.

  • Barnes & Noble is kickstarting the digital book collection of any customers who bring in an old ereader and upgrade to a new NOOK reading device. The company is giving away 30 digital titles valued (estimated value $300).

Glenn Beck Wraps Up at Fox News | Musicians Protest Changes to Grammy Awards

Published 2 years, 9 months ago
  • Glenn Beck’s final Fox News broadcast was a trip down memory lane while also defending his voluntary decision to leave the network to the mainstream media that has suggested otherwise. Beck’s opening monologue, which clocked in at 21 minutes, featured video comments from young people praising Beck’s show, a run-down of a chalkboard list titled “Things We’ve Learned.” Beck also brought his two writers out on stage, writes Broadcasting & Cable.

  • A coalition of musicians that has protested the Recording Academy's decision to drop 31 categories from the Grammy Awards is stepping up the pressure, calling for a boycott of the Grammys' telecast partner, CBS, and hiring a lawyer to explore legal action. The group has claimed the reductions unfairly target ethnic music and called the Academy's decision racist, according to AP reports.

  • Starz said today that due to significant production challenges, the network has decided not to exercise the option for subsequent seasons of its freshman original series Camelot. Camelot wrapped its first season earlier this month by drawing 1.5 million total viewers, the second-highest viewership for the series behind its two-hour premiere, which set a network record for a series bow. It had been on a ratings upswing for its final few episodes, reports Deadline Hollywood.

  • Fox News Channel will launch a weekday ensemble opinion program on July 11 at 5 p.m. to replace Glenn Beck through the summer. Titled The Five, the new show will feature a roundtable of five rotating Fox News personalities "who will discuss, debate and at times debunk the hot news stories, controversies and issues of the day," reports Broadcasting & Cable.


Dish Network to Buy TerreStar | NBC’s Voice Finale Tops Ratings | Randy Falco Steps up at Univision

Published 2 years, 9 months ago
  • Dish Network submitted a winning bid of $1.375 billion for bankrupt satellite telecommunications provider TerreStar Networks. A hearing to approve the sale is scheduled for July. TerreStar, in its court filing said it had not received any other qualified bids by the deadline, reports MultiChannel News.

  • NBC led the ratings on Wednesday evening with an overall 3.2 rating/10 share in the 18-49 demo, according to Nielsen overnight numbers. The Voice ended its first season with a 3.5 rating, up 6% from last week, and averaged 10.8 million total viewers. America's Got Talent rose two tenths to a 4.0, and Love in the Wild, whose premiere was delayed, used the strong lead-ins for a 2.2, easily winning the 10 p.m. slot, reports Broadcasting & Cable.

  • Three months after Univision president and CEO Joe Uva stepped down from his post, the nation’s largest Spanish-language media company announced that Randy Falco will fill the vacancy. He also has been named to Univision’s board of directors. A 31-year NBC veteran, Falco joined Univision in January as executive vice president and chief operating officer, writes Ad Week.

  • Timemagazine editor-at-large Mark Halperin has been suspended as MSNBC's senior political analyst after he called President Barack Obama a "dick" on Morning Joe Thursday morning. Joe Scarborough said the show wasn't able to bleep the comment because the new executive producer didn't know how the tape delay works, said the Hollywood Reporter.

CBS Inks Ten-Year Deal for Grammy Awards | Olbermann Premiere Above CNN, Below MSNBC

Published 2 years, 10 months ago
  • CBS and The Recording Academy have a reached a new 10-year deal to keep the annual Grammy Awards broadcast on the network through 2021. CBS has broadcast the Grammys since 1973. The 54th Annual Grammy Awardswill air live from Los Angeles on Sunday, Feb. 12, 2012, reports Broadcasting & Cable.
  • Current's premiere of Countdown with Keith Olbermann averaged 179,000 viewers in the advertiser-targeted adults 25-54 demo on Monday. Countdown's ratings at 8 p.m. also beat those of CNN's In the Arena, which averaged 89,000 viewers in the demo, according to numbers provided by Current. The ratings fell short of those at Olbermann's former network, MSNBC, which had 237,000 viewers in the key advertiser demo for Last Word with Lawrence O'Donnell, reports MultiChannel News.
  • An affiliate of private equity firm Apollo Global Management has completed the roughly $510 million acquisition of American Idol owner CKx Inc. CKx is the owner of American Idol and So You Think You Can Dance producer 19 Entertainment and also owns the rights to the likeness and names of Elvis Presley and Muhammad Ali, according to the Hollywood Reporter.
  • According to Nielsen live-plus-same-day ratings data, ratings for the second installment of Oxygen’s The Glee Project earned 527,000 total viewers in the 9-10 p.m. time slot, up 16 percent from the 465,000 who tuned in for the June 12 premiere, a gain of 62,000. These numbers must continue to grow in the coming weeks if Oxygen is to reap the benefits of the brand association, writes AdWeek.
  • Univision Communications' coverage of Saturday’s Mexico vs. Guatemala match – part of the 2011 CONCACAF Copa Oro (Gold Cup) – was the no. 1 program of the night ahead of every other primetime telecast, regardless of language, across key demos including Persons 12-34, Adults 18-34, Adults 18-49, Men 18-34 and Men 18-49, reports TVbytheNumbers.

Network CPM Increases Outpace Inflation by 120 Percent | Olbermann: Don’t be Swayed by Ratings

Published 2 years, 10 months ago
  • Network TV and spot TV cost-per-thousands have increased at rates that outpace the U.S. inflation rate since 1980. Network CPMs have increased 363%, spot TV CPMs have increased 251% and inflation has increased 165%. This means that network has outpaced inflation by 120% and spot has outpaced inflation by 52%, reports Media Life Magazine.

  • ABC has renewed Wipeout for a fifth season naming Vanessa Minnillo as the new co-host for the reality show. The pickup includes both winter and summer editions of Wipeout for the 2011-12 season, reports Broadcasting & Cable.

  • Keith Olbermann does not want media reporters to be swayed by ratings hedging the possibly that few people will be watching his new show. "We're in this for the long haul," he said, adding that there are no set audience targets. If just 10 technicians for the show can see it on Monday, "that would be a satisfactory audience." Current reaches about 60 million cable and satellite homes, which puts it at a disadvantage to MSNBC, which goes to about 97 million and Fox News at about 102 million, writes Deadline Hollywood. Countdown With Keith Olbermann debuts Monday night on Current.

  • The upgraded TRA Media TRAnalytics provides TV networks with "stories" to help identify opportunity for marketers. The new feature called "StoryFinder," find where products and categories has the highest consumer purchaser ratings on TV shows. For example, the new feature helps find a story in "The Good Wife," where its viewers are highly rated among owners of high-end auto models, according to Media Daily News.

  • New NBC station group president Valari Staab has renamed NBC Local Media,  changing it to NBC Owned Television Stations, reports Broadcasting & Cable. Staab also said the NBC group will continue to hone its multi-screen reach.

NBC: CPM Increases Estimated at 9% |  Scott Pelly Anchors CBS Evening News

Published 2 years, 10 months ago
  • NBC, which had lagged the other Big Five networks, has begun making its upfronts deals, reports Media Life Magazine, and is getting CPM increases of about 9%, which matches the latest expectations. The magazine also reports that analysts are moving as much inventory as possible now during the upfront to avoid getting stuck in the event prices in the scatter market are affected by an economic slowdown down the road.

  • Monday was Scott Pelley's first night as anchor of the "CBS Evening News," but the transition came without fanfare, according to the St Louis Post-Dispatch. The veteran 60 Minutes correspondent made no mention of the change. "I'm Scott Pelley," he said at the broadcast's end. "For all of us at CBS News around the world, good night." Pelley replaced Katie Couric as anchor of the third-rated nightly newscast, seen on average by about 6 million people a night.

  • Mediapost takes a look at how Katie Couric might please the afternoon crowd, after her years on the hard news beat: “Publicly, Couric says that she wants to interview the likes of Michelle Obama and Lady Gaga. So that's a good sign. But Couric also says she wants to do ‘smart conversation.’ Smart and entertaining? Yes. Smart and boring? Not so much.”

  • Glenn Beck plans to move to the internet with his talk show, charging viewers a monthly subscription fee to view the program, reports The New York Times. Beck envision both scripted and unscripted shows in addition to his daily show, on his internet network, which will be called “Glenn Beck.”

Upfronts: CBS Looking for 18% Gains in Pricing | Fox Averages 11-12% for its Selling

Published 2 years, 10 months ago
  • CBS CEO Les Moonves continues to predict big gains in the upfront negotiations, according to  Broadcasting & Cable. "We anticipate very strong double digit growth," said Moonves, speaking at the Nomura Securities U.S. Media Summit, adding that prices in the scatter market are 40% higher than advertisers paid last year. Market sources say that CBS has come into the market asking for 18% increases in commercial prices on a cost per thousand viewers (CPM) basis, and has been holding firm to that level during talks with buyers.
  • Fox is the first broadcast network to complete its upfront selling, writes John Consoli for TV Week, at prime time rate increases averaging between 11 and 12 percent, which has the other networks grumbling that Fox should have held out for higher increases. ABC has also done some upfront deals but the network was moving slowly because it did not want to do any business lower than 13 percent.

  • Former NPR CEO Vivian Schiller joins NBC News as its chief digital officer, reports Paid Content. The move comes three months after she resigned from NPR following a series of controversies.

  • In its 2011 survey, Los Angeles- and London-based Edelman found that the value consumers are getting from the entertainment industry has fallen by 68 percent in all areas. Only 17 percent of all respondents feel that entertainment sources today provide "very good" or "excellent" value, reports the Denver Business Journal.

NYT Executive Editor Bill Keller Steps Down | Email Conversions Strongest in Three Years

Published 2 years, 10 months ago


  • Jill Abramson, a former Washington bureau chief for The New York Times, will become the paper’s executive editor, succeeding Bill Keller, who is stepping down to become a full-time writer for the paper. Dean Baquet, the Washington bureau chief, will become the managing editor for news. Keller ran the newsroom for eight years through declining revenue and cutbacks throughout the industry, but he said that with a formidable combination of Abramson and Baquet in place to succeed him, it was time to step aside, reports The New York Times.

  • B2B print advertising pages declined 1% in February compared with the year-earlier period, according to Business Information Network figures released by American Business Media. B2b pages also dipped 0.3% in the first two months of the year.  The strongest category in February was transportation and logistics, with ad pages growing 43.4%. Automotive followed with a 21.5% increase. Electronic engineering was the weakest category, with ad pages falling 26.5%. Aviation, aerospace and military followed with a 15.2% decline, reports B-to-B Online.


  • Epsilon and the Direct Marketing Association’s Email Experience Council released the Q1 2011 North America Email Trends and Benchmarks Results which show a 4.2% increase in open rates over Q1 2010 and a 39.2% increase in average volume per client from Q1 2010. Other findings include a a decrease in click to conversion rates, down 4.7% over last quarter,  but with an 26.5% increase over the same quarter last year. The 3.0% conversion rate is the strongest over a three year period, suggesting that email continues to be a strong channel for revenue.

  • Google reported that a phishing scheme, which appears to have originated in China, has affected the personal Gmail accounts of hundreds of users including, among others, senior U.S. government officials, Chinese political activists, officials in several Asian countries (predominantly South Korea), military personnel and journalists. 

Internet Radio to Reach 158M by 2015 | House Looks to Revoke Fairness Doctrine

Published 2 years, 10 months ago
  • Radio is a growing interactive medium, engaging millions of consumers online and via mobile devices every week, according to a report from eMarketer, "The Internet Radio Audience: Personalized, Mobile and Targetable" (available to subscribers). The research estimates that nearly 80 million internet users will tune in to internet radio stations weekly in 2011. By 2015, that number will nearly double to 158 million, due to increased streaming through smartphones and Wi-Fi-connected in-dashboard players.

  • Members  of the House Energy & Commerce Committee and Communications Subcommittee formally have asked the FCC to remove the fairness doctrine and a couple of its corollaries in a review outdated regulations still on the books. The doctrine required broadcasters to air controversial issues of public importance and seek out opposing viewpoints. Members of Congress have suggested the measure be revived and enforced as a counter to conservative talk radio, reports Broadcasting & Cable.
  • Family Radio, the source of the recent failed prediction of the end of the world, draws nearly $20 million in donations each year, but it also spends heavily on its religious mission, according to Radio Business Report. While Family Radio owns 66 stations in the US –about  $56 million worth of FCC licenses  – it buys lots of air time elsewhere. It spent $12.7 million in 2009 to purchase broadcast time, mostly in Europe, East Asia and the Pacific, Russian and the Newly Independent States, South America and Sub-Saharan Africa. 

Oprah’s Final Show | CBS Calls “Winner” on 2010-11 Television Season

Published 2 years, 11 months ago
  • No stars, no celebrities, just Oprah and some tears for the biggest television goodbye in decades. The Chicago-Tribune ran a live blog of the final Oprah Winfrey Show. “It starts with a clip from the first show, Sept. 8, 1986. Oprah is in a very big magenta jacket. Then she comes out live, in a vibrant pink dress. We see tears in the audience already.” Broadcasting & Cable’s live blog lists advertisers, including IHOP, Dreamworks, TNT, Wendy’s Walgreens, Kohls, Chrsyler, AT&T, Wal-Mart, Safe Auto and others. will feature content from the final show.

  • With two nights remaining, CBS is taking an early victory lap, declaring themselves the winners of the 2010-2011 television season in viewers, after reviewing Nielsen's most current ratings through Sunday, May 22. It will be the network's eighth victory in the past nine years. CBS will also place second, behind Fox, in adults 18-49 for the fifth consecutive year and second in adults 25-54.

  • Ratings for finales of Fox's American Idol and ABC's Dancing With the Stars are in: The performance finale of American Idol (6.2/18, 20 million viewers) was down 6% from the fast national result for the comparable show last spring. In total viewers, Idol was even with last year's show. The 9-11 PM season finale of Dancing With the Stars (4.5/11, 21 million) was up 29% against last week; up 15% from last spring’s finale and down 15% from the fall finale. The dancing competition became the first program to outdraw a Tuesday finale of Idol, though the shows didn't go head-to-head, reports Deadline Hollywood.

  • Viacom's MTV Networks and BET have refreshed the content available from Netflix to stream over the Internet. About 75% of the assets are more than one year old and even the newest material is at least six months old, writes Multichannel News. The newly available episodes include Nickelodeon's Yo Gabba Gabba, Spongebob SquarePants, True Jackson VP, iCarly and Dora the Explorer. Shows from MTV include Jersey Shore, The Hills, The Buried Life and The City. Other shows include BET's American Gangster and Comedy Central's The Sarah Silverman Show as well as series from VH1, Logo and Spike.