WPP’s GroupM has signed with TidalTV for addressable television advertising, and will begin running targeted ads to specific viewer groups as early as next year.
TidalTV offers addressable advertising to marketers via Dish Network satellite TV. It gathers household information during programming, then feeds relevant ads using its ad-serving platforms, which are deployed by the cable or...
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Facebook has released three new filters for its ads program, equipping advertisers to make addressable audiences more granular.
Connections lets advertisers target the members of groups, pages, or events they own. They can also target users that aren’t already members, meaning ads encouraging either participation in a group, or joining a group, go directly to the most relevant user without...
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Online, the biggest retail spenders and most frequent shoppers are more interested in - and much more likely to click on - ads that are personalized for them vs. non-personalized ads, according to a ChoiceStream survey.
39% of online consumers are more likely to click on an ad if it is personalized, but that proportion is 58% among those who shop online at least several times a month,
Consumers both want and expect online merchants to provide personalized experiences and product recommendations based on shopping behavior, according to a MyBuys/e-tailing group survey of 1,345 online consumers - MarketingCharts writes.
Among the highlights of the findings:
Three out of four consumers are willing to provide some meaningful amount of personal information in exchange for a...
We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
Some 153 announcements of new or yet-to-be-published magazines were identified in the first half of 2007 by research conducted by Magazine Publishers of America (MPA) - that’s a 7 percent increase in announcements compared with the same period last year, writes MarketingCharts.
Within the second quarter, 48 announcements of new or upcoming titles were tracked - a 14 percent increase over the...
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The erstwhile staid Procter & Gamble is making an online splash with a viral campaign worthy of a Saturday Night Live skit - and based on the premise that men have throughout the ages also suffered from menstrual cramps.
The nation’s largest marketer has launched a $1 million effort that includes two websites, a fake documentary and video clips, all of them supposedly the work of an imaginary...
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Millard Group’s infoUSA Consumer Database, comprised of 108 million households with 202 individuals and 48 pre-scored purchase and interest categories, is now available with a base price is $75/M, plus a $25/M modeling surcharge, DMNews reports.
Millard Group is also offering the InterACT Consumer Database which holds the names of 35 million individuals including publishers, catalogers,...
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Helping to blur the line between marketing and sales, a new display ad unit being used by IBM in a B2B campaign launches video chat with IBM sales reps.
Two new IBM banner ads running on B2B sites, inviting visitors to connect directly with an IBM “concierge” to discuss the Express Advantage product suite, reports ClickZ (via MarketingVOX). Visitors can launch a chat session within the ad...
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Chase is planning a large-scale addressable TV advertising buy for early next year, making it the first major marketer to deliver unique TV advertising at the household address level. What makes this campaign unique is that it’s not zip-code or neighborhood level targeting - Chase will deliver unique TV advertising to each household served.
Carat Digital is coordinating the campaign,...
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In April, Toyota began paying to place its Scion on Whyville.net, an online interactive community populated almost entirely by 8- to 15-year-olds. Toyota hopes Whyvillians will do two things: influence their parents’ car purchases and grow up to buy a Toyota themselves.
Ten days into the campaign, The New York Times reports, visitors to the site had used the word “Scion” in online chats...
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