Child privacy protection can go too far, complains the Interactive Advertising Bureau (IAB). It believes a proposal by the Federal Trade Commission (FTC) that strengthens child privacy regulations “would have substantial negative effects for parents, children and companies alike.” The 10-year-old Children's Online Privacy Protection Act (COPPA) bans website owners from collecting such “unique identifiers” from children, such as names, addresses and telephone numbers, without parental consent. The proposed changes would broaden the definition of a “unique identifier” to include tracking cookies, device serial numbers, and in some cases, IP addresses, reports MediaDailyNews. This, complains IAB, would render behavioral targeting (e.g., targeted advertising and demographic data) practically impossible.
Fine Tune CRM Strategy, Five Tips | Social Media Guidance from Awareness
- How well can a CRM program meet the needs of an individual consumer? Target Marketing has five tips and examples, in “5 Methods to Find Your Best CRM Channels.” The article covers the basics, starting with direct and email, streamed to reach consumers according to their response to the channels, and ending with a reminder to test and review. But it is what’s in the middle in terms of personalization – an “exclusive” offer for auto maintenance that includes the owner’s VIN – that illustrates how far the relationship can go.
Chart: Shopper Ad Use Demographics
“Incredible Interactive Sales System” for Swedish Mobile Company
“3Live Shop” is a futuristic interactive sales system that can be seen (to be believed) at thenextweb.com. The interactive touch screen allows the sales representative to create a personalized and quite sophisticated customer service experience all by remote video. The system was developed by B-Reel, a hybrid production company for 3 “Tre”, a Swedish mobile communications company. The Swedish company specializes in 3G that offers mobile telephony, mobile broadband and a range of mobile services to businesses and individuals.
MWC 2011: Openwave, Amobee Pair for Advertising Platform | trendIT Gives Live Mobile Demographics
- Contextual messaging software company, Openwave Systems, today announced a collaboration arrangement with Amobee Media Systems for a mobile advertising platform in which the parties intend to develop an end-to-end advertising solution for mobile operators. Openwave and Amobee solution combines Openwave’s Amplicity platform and Amobee’s carrier-grade mobile advertising platform.
Chart: Types of Post-Purchase Emails Sent by Retail Marketers
Chart: Click-thru Rates on Emails, Broadcast v. Cart Recovery
GroupM Signs with TidalTV for Addressable TV Ads
Facebook to Advertisers: Target by Member, Non-Member, Multiple Countries, Birthday
Frequent Shoppers, Big Spenders More Likely to Click on Personalized Ads
