Pfizer has consolidated all media buying for its Wyeth DTC brands under Carat, sending an additional $250 million in billings to the Aegis-owned shop.
Carat was Pfizer’s media buyer and planner of record prior to the merger with Wyeth last year, at which time media buying and planning was moved in-house. Now, the total Pfizer account in Carat’s hand is likely worth more than $1 billion in...
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Chrysler has appointed a new agency to handle its media planning and buying.
Universal McCann will be the automaker’s new agency of record for media planning and buying for the Chrysler, Jeep, Dodge and Ram brands in the U.S., Canada, and Mexico effective immediately.
Chrysler’s contract with its current agency, PHD, expires in January, 2010.
Media buying and planning will primarily run out...
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Bloomberg is seeking a new agency or roster of agencies to give the publisher a new image: the company, which agreed to acquire BusinessWeek last month, wants to be known for more than just operating financial news terminals.
The new creative agency will be responsible for getting attention for the company’s newswire and for its Bloomberg TV, Bloomberg radio on XM and Sirius, and Bloomberg...
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Havas’s MPG has held onto its $100 million North American Groupe Danone media account after a global review encompassing nearly 20 markets. The North American portion is one of the largest chunks of the account.
Decisions on the rest of the company’s half billion dollar global media buying and planning account have not yet been finalized, but it is expected that WPP’s Mediaedge:cia will hold...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
Chrysler has put its $840 million media chores, currently in the hands of Omnicom’s PHD, into play.
It is not clear whether PHD, whose contract expires in January, will defend, according to Adweek. Agencies expected to pitch include Aegis’s Carat and IPG’s Universal McCann. PHD serves as agency of record for Chrysler’s three major car brands, Chrysler, Dodge and Jeep.
Chrysler’s ad spend has...
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Campbell Ewald Co. won an indefinite-delivery/indefinite-quantity contract for advertising and marketing services in support of Navy recruiting for the Navy Recruiting Command in Millington, TN. This contract is worth $146.2 million over the base year, and 4 one-year options could bring its total value to $806.5 million.
Most of this work will be performed at Campbell Ewald’s Warren, MI,...
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MediaVest has been chosen media buying and planning agency of record for the estimated $780 million Mars, Wrigley account. The decision follows a comprehensive agency assessment conducted jointly by Mars and subsidiary the Wm. Wrigley Jr. Company to consolidate planning and buying responsibilities for the general and Hispanic market.
The account will include buying for television, cinema and...
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Mars, following its $23 million merger with Wrigley last year, has put its estimated $770 million media account into play. Incumbents MediaVest (for Mars in the U.S.) and Mindshare (for Wrigley) will defend.
The review includes various regions worldwide, but is excluding some key markets such as China, where a separate review was conducted recently, writes Adweek.
Combined, the companies...
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Charles Schwab has put its $100 million traditional and digital media account into play; incumbent, Omnicom’s PHD - under which the company consolidated its buying and planning business in 2005 - has been invited to pitch and is meeting with Charles Schwab next week for a “chemistry check.”
Other agencies pitching including Universal McCann and Aegis’s Carat, writes AdAge.
The company’s...
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Clear Channel Outdoor renewed its agreement with the FBI to display wanted messages on digital billboards across the country.
The original agreement was penned a year ago, since which time the initiative has led to 13 criminals being apprehended, the two groups say.
“We’re impressed with how effective Clear Channel Outdoor’s digital billboard networks have been in delivering security...
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