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Archives » Pitches/Wins/Losses

Upfront Digital: NBC’s Straight-to-App Launch | Apple Targets App Bots | Subway Moves Digital Ad Buy

Published 1 day, 6 hours ago
  • NBC News launch its new documentary series “Hidden Planet” not on TV, but on the “Rock Center with Brian Williams” iPad app, reports Broadcasting & Cable in an exclusive. This will be the first time NBC has premiered a series that way. Episodes of the monthly series will be exclusive to the iPad app for one week, before it becomes available on RockCenterNBC.com. The series takes the veteran foreign correspondent to such exotic destinations as Timbuktu and the Sahara Desert—places generally off the news radar.
  • Mobile app rankings (including those for digital magazines and newspapers) will not be manipulated, pledges Apple. As paidContent describes, the company has acknowledged that third parties are offering download-bot services to inflate app rankings; and to place favorable reviews on apps. Apple declined comment to paidContent, but quickly issued a statement on its developer site that “Even if you are not personally engaged in manipulating App Store chart rankings or user reviews, employing services that do so on your behalf may result in the loss of your Apple Developer Program membership.”
  • Subway has moved its domestic digital ad business (including search, mobile and display ads) to MediaCom, and away from Publicis, reports ClickZ. The sandwich chain is reportedly consolidating its U.S. business, and MediaCom has managed Subway’s offline ad business since 2000. Kantar Media clocks Subway’s 2011 digital spend at about $12.7 million, excluding mobile, but the chain announced it will up that spending considerably in 2012.
  • Elsewhere in digital/agency news, Ad Age discovered that AOL is searching for an agency to refresh its image and spread the word “why people should care about AOL again.” Supposedly, the company finds consumers vague on its value proposition. AOL struggles against competitors Google and Yahoo, has also struggled to support its Patch.com community news outlet, but has recently acquired online properties Techcrunch and the Huffington Post. AOL posted Q4 2011 display ad revenues at $363.8 million, up 10% year-over-year.

Disney Puts Media Buying Account into Play

Published 1 year, 2 months ago
Walt Disney has put many of its media account duties - handled by Publicis Groupe's Starcom since 2001 - into play.

UM Wins L’Oreal, Burberry… But Is That a Good Thing?

Published 1 year, 9 months ago
Universal McCann will be taking over the entire media buying business for L'Oreal. The buying business had previously been handled by Universal McCann and Publicis's Zenith.

Carat Adds Additional $250MM in Pfizer Billings

Published 1 year, 11 months ago
Pfizer has consolidated all media buying for its Wyeth DTC brands under Carat, sending an additional $250 million in billings to the Aegis-owned shop.

Chrysler Chooses Universal McCann for Media Buying, Planning

Published 2 years, 2 months ago
Chrysler has appointed a new agency to handle its media planning and buying.

Bloomberg Seeks Agency to Prep Major Marketing Push

Published 2 years, 2 months ago
Bloomberg is seeking a new agency or roster of agencies to give the publisher a new image: the company, which agreed to acquire BusinessWeek last month, wants to be known for more than just operating financial news terminals.

MPG Retains $100M NA Danone Media Account

Published 2 years, 3 months ago
Havas's MPG has held onto its $100 million North American Groupe Danone media account after a global review encompassing nearly 20 markets. The North American portion is one of the largest chunks of the account.

Chrysler Puts Media Account into Play; Automaker Spending Ticks up in Q3

Published 2 years, 3 months ago
Chrysler has put its $840 million media chores, currently in the hands of Omnicom's PHD, into play.

Campbell Ewald Retains Navy Recruiting: 5 Years, up to $806.5M

Published 2 years, 8 months ago
Campbell Ewald Co. won an indefinite-delivery/indefinite-quantity contract for advertising and marketing services in support of Navy recruiting for the Navy Recruiting Command in Millington, TN. This contract is worth $146.2 million over the base year, and 4 one-year options could bring its total value to $806.5 million.

Mars, Wrigley Select MediaVest as Agency of Record for TV, OOH, Radio

Published 2 years, 9 months ago
MediaVest has been chosen media buying and planning agency of record for the estimated $780 million Mars, Wrigley account. The decision follows a comprehensive agency assessment conducted jointly by Mars and subsidiary the Wm. Wrigley Jr. Company to consolidate planning and buying responsibilities for the general and Hispanic market.
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