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Archives » Planning

Danoo Acquires IdeaCast from NCM

Published on July 05, 2009

Location-based media network Danoo has acquired IdeaCast from National CineMedia, operator of the largest digital cinema network in North America for cinema advertising, for an undisclosed sum.

The move helps consolidate the highly fragmented digital out-of-home industry, creating one of the largest digital media platforms in the location-based media space, according to the companies. The new...
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Upfront Update, 7-6-09: Market to Move this Week, Networks Lose Edge

Published on July 05, 2009

July 6: As Economy Shows No Signs of Improvement, Balance Shifts to Buyers

Though the upfront market was still mostly stagnant at the end of last week, with only one major deal rumored - between NBCU and GroupM, with both sides denying that anything had closed - movement is expected in the next few days; buyers are saying the majority of deals will close by the end of the week, writes Media...
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DVR Use to Hit 50% in Two Years, Ad Skipping to Rise to 18%: DVR Inst.

Published on July 01, 2009

The total number of ads being skipped via DVRs is currently only about 6%, but that number will rise to between 16% and 18% in two years, according to DVR Research Institute, a consulting firm based in California.

The number of households with DVRs stands at about a third of total TV households; that number will rise to 50% in 2011, the researcher says (via Media Life). The Leichtman Research...
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TV Ads Most Helpful; Web Banners Most Ignored

Published on July 01, 2009

More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to a poll from AdWeekMedia and Harris Interactive.

In terms of the helpfulness of ads in other media, newspapers rank second behind TV, with 17% reporting that newspaper ads are most helpful, while 14% say the same about...
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Google to Target Users by FICO Score

Published on June 30, 2009

Google plans to experiment with targeting ads based on credit scores, offering users with high FICOs more expensive, luxury goods and services than those with lower scores.

The initiative will be launched in tandem with Compete, which has a database of about 2 million web users that agreed to provide info on their credit scores when they applied for a new credit card, says Google’s senior...
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‘Vibe’ Bites the Dust

Published on June 30, 2009

Music magazine Vibe is closing, effective immediately, leaving just two major music magazines focusing on hip-hop and R&B, XXL and The Source.

Steve Aaron, chief of Vibe Media Group, told staffers in a memo that the company had tried unsuccessfully to find new investors or to restructure the huge debt the small company has, reports The New York Times. Music magazine Blender likewise shuttered...
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Supreme Court Decision Paves Way for Increased DVR Use

Published on June 29, 2009

The Supreme Court has declined to hear a case about digital video recorder technology, potentially paving the way for wider DVR adoption.

In 2006, Cablevision Systems unveiled plans for a “network DVR” which would allow TV viewers to record television programs and store them on the Cablevision server rather than on a special set-top box. This means that all of Cablevision’s subscribers would...
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Quantcast Media Buying Program Lets Marketers Find “Lookalikes” across the Web

Published on June 29, 2009

Quantcast has announced the launch of a new media buying and selling solution which the company says is addressable on the impression level, allowing marketers to buy precisely the audiences they want, based on targets defined by their own audience data.

Here’s how the Quantcast Media Program works: the solution applies marketers’ unique customer interaction data from their media campaigns,...
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Quantcast Media Buying Program Lets Marketers Find “Lookalikes” across the Web

Published on June 29, 2009

Quantcast has announced the launch of a new media buying and selling solution which the company says is addressable on the impression level, allowing marketers to buy precisely the audiences they want, based on targets defined by their own audience data.

Here’s how the Quantcast Media Program works: the solution applies marketers’ unique customer interaction data from their media campaigns,...
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Canoe Pulls Plug on Addressable Ads for Now; Dish Network’s Addressable Ads Coming Soon

Published on June 28, 2009

Canoe Ventures, the project headed by David Verklin that allows advertisers to simultaneously deliver ads to homes covered by six cable operators including Time Warner and Comcast, has scrapped its plans to offer an addressable advertising platform in the second quarter of this year.

The platform had originally been planned to be able to offer addressability at the household level, but later...
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