Close to half of global marketers currently use social media in their marketing efforts, according to [pdf] a new study from marketing technology provider Unica (via MarketingCharts), and nearly all global marketers will use social media in the future.
Eight in 10 Marketers Use or Will Use SocNets
Reflecting the rapid explosion in the popularity of social media sites such as Facebook and...
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CBS chief Les Moonves told investors at the Credit Suisse conference in Florida yesterday that he has “never seen the scatter market as strong as it is right now.” Scatter prices are up 30% over last year’s upfront prices at CBS, he said, adding that Fox and NBC are commanding similar price increases.
Double-digit Increases at Upfront
With demand so strong, the network is allowing its sales...
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Captivate Network is claiming an audience of over four million employed, high-income consumers who watch the company’s elevator screens and use the content to make purchasing decisions.
The company’s claims are based on a survey conducted by Nielsen. The survey showed that Captivate delivers more than 31 million impressions to over four million professionals in the 25-54 demo in an average...
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As newspaper publishers attempt to understand how their products fit into the new digital world, they are experimenting with different ways of offering content via handheld devices like mobile phones and e-readers. Now, The New York Times, which already offers a digital version via Amazon’s Kindle, plans to offer a separate version of its Book Review.
The New York Times Book Review will be...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
NBC handily won February sweeps thanks to the Olympics.
The network averaged a 4.7 in 18-49s during the four-week period ended last Wednesday, Nielsen says (via Media Life). Second-place CBS finished the month with a 4.0 18-49, 25% ahead of last February, thanks to the Super Bowl. Fox finished third, with a 3.8 - down 7% from last year. ABC landed fourth, with a 2.3, down 15% from last...
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Fortune magazine is undergoing a redesign which includes new sections and a decrease in publication schedule from 25 to 18 issues a year.
The magazine will refocus its editorial to reflect the new economic reality and the fact that many Fortune readers likely have less money than they did in the past. New sections like Career and Venture will offer advice, while fewer CEOs will be featured on...
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The North Face is taking advantage of geo-targeting capabilities on mobile devices to send text messages to potential customers whenever they are near a store that carries North Face gear.
The campaign is based in and around New York, San Francisco, Seattle and Boston, and text alerts are sent only to those who have opted in to receive such messages, reports The New York Times. Such...
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TargetSpot, the nation’s largest internet radio advertising network, has launched a mobile advertising platform, allowing marketers to serve audio ads to mobile applications on various smartphones.
Slacker Radio, a pure-play internet radio service, will use TargetSpot’s online advertising platform to make mobile ad inventory available to advertisers through Slacker’s mobile apps on iPhone,...
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CBS has said that it has agreed to experiment with Apple in reducing the price of some of its shows on iTunes, cutting prices from $1.99 for most shows to 99 cents for some.
Les Moonves, chief executive of CBS Corp., said on a conference call with analysts last week that certain shows would sell for 99 cents, but he did not yet know which those will be. Those in the industry doubt the...
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Kia is the first advertiser to user Zinio’s newly created Publisher Advertising Network (ZPAN), which allows an advertiser to purchase ads in digital editions of multiple magazines.
Magazine publishers have actively sought out ways to create editions of their products for readers who wish to access magazine content on the web or via mobile devices, and Zinio helps by creating digital editions...
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