Lifestyle content network Glam Media has launched what it is calling “the first safe monetization model for brand advertisers.” Tinker is a Twitter-style platform tailored to journalists, bloggers and PR professionals.
In tandem with Tinker, a Tinker Micro-Blogger Network was released.
Tinker aggregates conversations on specific topics or events being discussed on Twitter, Friendfeed and...
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For those who remember 1970’s evenings filled with Disney-sanctioned programming, NBC’s future programming may be cause for nostalgia.
Just as the net announced it’s shifting to a 52-week programming model (kinda sorta: almost all of the new summer fare is reality) it added that some shows will be sponsored by specific advertisers - advertisers who will have a great deal of input on each...
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Pizza Hut used April Fool’s Day to call attention to its new pasta offerings.
The chain ran TV and print ads announcing that it was “rebranding” itself as Pasta Hut. A website called NewPastaHut.com, restaurant banners and a new logo on the face of corporate headquarters supported the knee-slapping ruse, as reported by MediaPost.
The new Tuscani Pastas are now in stores. Featuring rotini...
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Lexus has signed a multi-year deal that makes it the automotive partner of the USGA and the official vehicle of the U.S. Open, U.S. Women’s Open, U.S. Senior Open and U.S. Amateur. Lexus is the first automotive partner the USGA has ever had.
“Lexus has been involved with golf for many years, but we see how passionate our customers are about this sport and we wanted to step up our involvement,”...
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Aim Tell-A-Vision Group has long been battling with Nielsen to change the way it selects its Hispanic audience sample (from language spoken to nativity), and has now announced a major, consumer-targeted campaign to let the public know of its position.
The campaign, dubbed Change the Sample, will include a print component, with ads in Hispanic publications and local newspapers, and an outdoor...
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An Emerging Media Series study conducted by KnowledgeStorm and Universal McCann focuses on the role of blogs and RSS on technology purchasing decisions, gathering data from 4,500 business and IT professionals.
According to the study, Blogs have made inroads into B2B technology companies with more than 53 percent of respondents saying the content they read in blogs has an impact on their...
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In a first for the book industry, a best-selling author bought space on a Nascar hood last weekend.
Brad Meltzer’s new thriller, “The Book of Fate,” was promoted on the hood of FitzBradshaw Racing’s No. 12 car during the NASCAR Busch Series race on Friday night, The Associated Press reports. The book opens at a Nascar Race. Also, on Saturday, Barenaked Ladies’ new album was featured on the...
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Street stunts captured by citizens with camera phones and posted online to become viral campaigns are a new, engaging form of brand advertising, writes BusinessWeek, calling the tactic “the Golden Age of the street corner gimmick.”
Witness the McDonald’s billboard that went up in July in Chicago, which included a specially engineered sundial that highlighted different menu items with a Golden...
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Pete Coors, Chairman of Coors Brewing Co. and its beer pitchman, was arrested for driving under the influence of alcohol, AdAge reports. Coors, 59, was cited for having a blood-alcohol level above the legal limit and also for rolling through a stop sign. Pete Coors frequently appeared in Coors ads urging responsible drinking and, on its website, Coors says it supports “more severe...
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Forty-six percent of corporate communications professionals said angry bloggers should be ignored or managed by the customer relations department, according to a poll conducted by Dallas/International Association of Business Communicators, BtoB reports. Forty-two percent said bloggers’ negative posts should be handled by media relations.