We’ve gathered together some of the stories from the week that you might have missed, and made them skimmable for a quick Friday read…
Direct
The U.S. Postal Service is expected to deliver a plan this month to ax Saturday delivery. Once the plan is delivered, the Postal Regulatory Commission will issue its opinion about a five-day postal plan six to nine months after the testimonial phase...
The Associated Press will be delivering local news stories from six Latin American newspapers across its AP Mobile news network through a content distribution deal with Grupo de Diarios América (GDA). Regional newspapers added to its network include El Tiempo (Colombia), La Nación (Costa Rica), El Comercio (Ecuador), El Nuevo Día (Puerto Rico), El País (Uruguay), and El Nacional...
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PointRoll has introduced a new banner ad unit that merges advertising with content in a move that creates a more compelling spot for advertisers but which may make some publishers uncomfortable.
The new unit, called Dig@torial, allows the advertising content to live inside a banner that is next to the editorial content. The effect of that is to bring the idea of a branded microsite directly to...
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The Seattle Post-Intelligencer went online-only a year ago, and the online venture is not yet profitable, according to Hearst Seattle Media general manager Pat Balles.
Balles says the site is on-track to soon turn a profit, but would not say when - and at least the site is not losing the $1 million a month the paper lost when it was a print operation, writes Poynter Online.
Advertising has...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
Total advertising expenditures fell 12.3% in 2009, to $125.3 billion as compared to 2008, according to Kantar Media. Fourth quarter 2009 ad spending was off 6% against the year ago period, with nearly all media improving upon their January-September performance.
Internet, FSIs Up
Internet display advertising expenditures increased 7.3% for the year, aided by sharply higher spending from the...
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The New York Times has launched an ad campaign in the trade press pitting itself directly against the Wall Street Journal. The campaign, dubbed Numbers, comes just weeks before the Journal is expected to unveil its New York section sometime in April.
Numbers showcases The New York Times’ size and strength among women, business professionals, and art enthusiasts in the New York market, as well...
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Spending on Spanish-language and African-American media declined 4.7% and 7.3%, respectively, in 2009, according to figures released by The Nielsen Company. Spot radio earned the most revenue among African-American media in 2009, though it, too, was down - by about 10%.
Spanish-language Ad Spending Drops 4.7%
Nielsen found that Spanish-language advertising was down 4.7% in the U.S. last year....
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The Pew Project for Excellence in Journalism’s new annual report shows that for the third consecutive year, only digital and cable news saw audiences grow among the key sectors that deliver news in 2009.
Across cable, gains came largely from Fox News Network, though CNN gained viewers during the day.
The report also indicated the Americans are increasingly “on-demand” consumers, looking for...
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USA Today is returning to being sold in 6,500 Starbucks stores after nearly a 10-year hiatus, giving The New York Times, the only paper currently sold in most Starbucks locations, a run for its money.
USA Today was one of the first newspapers sold by Starbucks back in the 1990s, but by 2000, The New York Times had inked a three-year deal for exclusivity, which reportedly also gave Starbucks ad...
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We’ve gathered together some of the stories from the week that you might have missed, and made them skimmable for a quick Friday read.
Television
Jerry Seinfeld’s The Marriage Ref started out strong with its premiere and its first episode in its usual spot on Thursday night, easily winning its time slot last week, but the show slipped from first place last week to third this week, thanks in...
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