A total of 187 new American and Canadian magazines have launched so far this year, but a much larger number - 279 titles - have shuttered operations, a trend which has accelerated in Q209, according to MediaFinder.com.
Regional Interest magazines, which traditionally comprise a large percentage of new and closing magazines, took a big nosedive in the first half of 2009, with 27 titles...
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More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to a poll from AdWeekMedia and Harris Interactive.
In terms of the helpfulness of ads in other media, newspapers rank second behind TV, with 17% reporting that newspaper ads are most helpful, while 14% say the same about...
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Music magazine Vibe is closing, effective immediately, leaving just two major music magazines focusing on hip-hop and R&B, XXL and The Source.
Steve Aaron, chief of Vibe Media Group, told staffers in a memo that the company had tried unsuccessfully to find new investors or to restructure the huge debt the small company has, reports The New York Times. Music magazine Blender likewise shuttered...
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MediaNews Group, Belo, Hearst and Cox Newspapers have all penned partnerships with Verve Wireless to create mobile content for their newspapers.
Verve Wireless allows local media companies and advertisers to extend their reach to mobile devices across all the major carriers, according to the company. Verve will create a platform for the distribution of mobile content for papers including the...
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GroupM is now predicting that global ad spending will slip 5.5% this year, down from the 4.4% drop that the group predicted in March.
Spending on measured media will fall to $417 billion this year. GroupM expects ad spending will fall just 1.4% in 2010, to $411 billion.
In North America, measured media ad spend will fall 6.1% in 2009, to $151 billion, according to GroupM. North American ad...
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The travel and hospitality industry saw ad spending increase 4% in 2008, according to Nielsen.
Southwest Airlines was the top advertiser in the industry, spending $191.6 million, while Intercontinental Hotels, parent of Holiday Inn, experienced the most growth, with ad spending up 29% for the year, reports Adweek.
Hotels & Resorts, spending $1.4 billion on media, represented the largest slice...
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The closing of auto dealers following the bankruptcy filing of General Motors and Chrysler may not be affecting local television advertising as much as some had expected.
That’s because the dealers that advertised the most were the strongest dealers, and those were the ones that managed to hang onto their businesses, writes The New York Times.
The general manager of four Oklahoma and Texas TV...
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IPG’s Mediabrands and Microsoft Advertising have created a system for managing media operations which the companies say will reinvent the way media is planned, purchased, measured, reported and optimized.
The Media Operations Management System, or MOMS, automates the complexity of media buying, the companies say. It is powered by Microsoft.
For the past six months, Mediabrands and Microsoft...
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General Motors will spend $50 million per month on advertising during the next few months, according to statements the company made last week, writes Media Life.
The advertising will help to inform the public that the company continues to exist despite being in bankruptcy protection.
GM cut its spending by 15% last year, from $2.49 billion in 2007 to $2.11 billion, and going from the second...
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While revenue losses at smaller and mid-size newspapers have been less than big metro dailies, many have put themselves on the auction block - and their asking prices have never been cheaper, making some of them good investments, says brokerage firm Cribb, Greene & Associates.
Many smaller newspapers can currently be purchased for between four and eight times their earnings before income tax,...
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