One morning in January, hundreds of “commuters” at the Liverpool Street Station in London started dancing. The feat was aired during a break in the reality television show Celebrity Big Brother as an advertising stunt for wireless telephone network T-Mobile.
The ad was shown only once on television, but word of it spread via email message, blogs and social networks, until it was watched more...
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The public’s lust for all things vampire has helped True Blood, HBO’s sophomore drama about a telepath and her blood-sucking friends, pull 3.7 million total viewers for its second-season premiere on Sunday.
That number was more than twice that of the series premiere last year, and was 51% higher than the show’s season-one ender, writes Media Life. When viewership from a second airing later...
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JetBlue has launched a new campaign in the parking garages of two malls - in Northern Virginia and Los Angeles - with installations meant to bring the in-flight experience to life.
The installations include with in-flight monitors and airplane seats, all set in an environment meant to reproduce the feeling of being in the clouds.
Each location also has an on-site concierge assisting customers...
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With impulse shopping at a standstill, malls and shopping centers have boosted their reliance on staging events - which often have nothing to do with shopping - in order to goose spending.
Malls are adding music festivals, wine tastings, art fairs, high school fundraisers and cooking seminars, among others, according to The Chicago Tribune.
“Free events and free entertainment are very...
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McDonald’s is partnering with film studio Twentieth Century Fox to promote selected movies through 2010. The partnership begins later this month with the release of the film Night at the Museum: Battle of the Smithsonian.
To promote Night at the Museum, McDonald’s will offer a special toy collection in its U.S. Happy Meals beginning May 22. McDonald’s is offering an interactive...
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Retailers and film studios launching promotional partnerships that tie new movie releases in with special offers are nothing new, especially in the fast food vertical. However, fast food retailer Burger King and film studio Paramount Pictures are expanding the model, running a three-movie promotional partnership this summer featuring extensive cross-branding.
Land Rover has launched an integrated campaign using Twitter and out-of-home venues like billboards and taxi TVs. The campaign uses “hashtags,” or words used in tweets that make it easier to follow a conversation via online searches, in its out-of-home venues to spread word of Land Rover’s Twitter effort.
Land Rover’s Twitter campaign attempts to build conversations around the debut of its...
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Clear Channel Outdoor renewed its agreement with the FBI to display wanted messages on digital billboards across the country.
The original agreement was penned a year ago, since which time the initiative has led to 13 criminals being apprehended, the two groups say.
“We’re impressed with how effective Clear Channel Outdoor’s digital billboard networks have been in delivering security...
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Arbitron president of technology and research development Own Charlebois is departing the company at the end of March, and the company has eliminated the position, Arbitron announced.
Pierre Bouvard, currently president of sales and marketing, will become executive vice president of sales, writes Radio Business Report, while his current post will also be eliminated.
The changes were made as...
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With scatter pricing down, movie studios are snapping up last-minute television inventory at levels 30% below what they were a year ago.
The reduction in pricing is due to a combo of factors: scatter last year was high because of a lack of inventory caused by the writers strike, and demand has softened this year because of the lousy economy, AdAge writes. Upfront options are being canceled at...
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