Target is entering the increasingly crowded retail mobile coupon arena, launching a new national program that allows customers to receive coupons directly on their mobile phones and redeem them by scanning a barcode at checkout.
Target says it is the first national retailer to offer scannable mobile coupons directly to customers’ mobile phones for redemption in all of its stores.
Customers...
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Advertisers spent an estimated $117 billion on US media in 2009, a 9% drop from 2008, according to [pdf] figures released by The Nielsen Company.
Auto Spending Tanks
Spending on automotive-related ads dropped by more than one-fifth during 2009. Although automotive factory and dealership ads were still the number one product category for ad spending with $8.4 billion in 2009, this is 23.5% less...
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Top online retailers sent each of their subscribers 2.5 promotional emails on average during the week ending Feb. 26, 2010. This represents a 2% decline in promotional email volume from the week ending January 29, 2010, according to Chad White, research director at Responsys and author of the Retail Email Blog.
Although February 2010 saw retail promotional email volume decline compared to the...
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Unlike the male-favored Super Bowl, the TV audience for the Winter Olympics is predominantly female, according to The Nielsen Company.
Through February 21, 2010, an estimated 56% of Olympic viewers are female, while 44% are male. Super Bowl viewership earlier this month was almost the exact opposite, with its audience composed of 54% males and 46% females.
Older, White Viewers Watch...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
An online coupon for free shipping at Kohl’s and a printable coupon for 20% off a total purchase at Gap were the most popular coupons for the second straight month in January 2010, according to [pdf] coupon aggregator RetailMeNot, which recently released its coupon data report for the month.
RetailMeNot’s report on top monthly coupons separately reports its online and printable-coupon...
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A slew of ad campaigns have been debuting in the last month in what may be the most concentrated period of big-budget marketing efforts in a number of years, according to The New York Times.
The Golden Globe Awards on Jan. 17 was the beginning of the major marketing blitz period, followed by the Super Bowl and extending through the Olympics -which begin tomorrow - all the way through the...
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During 2009, top online retailers substantially increased the volume of promotional emails they sent subscribers, according to Chad White, research director at Responsys and author of the Retail Email Blog.
Top online retailers sent an average of 132 promotional emails to each of their subscribers. On a monthly basis, that averages out to 11 emails a month and 2.5 emails per week per...
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More than 300 million consumers around the world will have used mobile coupons by 2014 and this usage will generate a redemption value close to $6 billion globally, according to a forecast and report by Juniper Research.
The report, “Mobile Coupons & NFC Smart Posters: Strategies, Applications & Forecasts 2009-2014,” predicts that as more users acquire smart phones, the apps revolution will...
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This year’s Black Friday (November 27) saw $595 million in online sales, making it 2009’s second-heaviest online spending day to date and representing an 11% increase over Black Friday spending in 2008, according to retail e-commerce data released by comScore, Inc.
The data revealed that as of Black Friday, $10.57 billion has been spent online in November so far, marking a 3% increase vs....
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Digital media network PumpTop TV will soon begin airing movie previews and clips from on-location shoots thanks to a deal with MovieSet.com.
The digital network has been busy signing content deals, which include agreements with other providers including JD Power, Comedy.com, Meredith’s Better.com and Scripps’ DIY network, writes Adweek.
PumpTop TV launched its first branded entertainment...
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