Total advertising expenditures fell 12.3% in 2009, to $125.3 billion as compared to 2008, according to Kantar Media. Fourth quarter 2009 ad spending was off 6% against the year ago period, with nearly all media improving upon their January-September performance.
Internet, FSIs Up
Internet display advertising expenditures increased 7.3% for the year, aided by sharply higher spending from the...
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Spending on Spanish-language and African-American media declined 4.7% and 7.3%, respectively, in 2009, according to figures released by The Nielsen Company. Spot radio earned the most revenue among African-American media in 2009, though it, too, was down - by about 10%.
Spanish-language Ad Spending Drops 4.7%
Nielsen found that Spanish-language advertising was down 4.7% in the U.S. last year....
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We’ve gathered together some of the stories from the week that you might have missed, and made them skimmable for a quick Friday read.
Television
Jerry Seinfeld’s The Marriage Ref started out strong with its premiere and its first episode in its usual spot on Thursday night, easily winning its time slot last week, but the show slipped from first place last week to third this week, thanks in...
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Digital TV and radio local ad revenue will significantly outpace overall local ad revenue growth in those media, according to a new report from BIA/Kelsey.
Mobile and web platform digital revenue will jump 17.8% (compound annual growth rate), to $18.3 billion, while total ad revenue for those media will grow just 2.8%, from $29.9 billion in 2009 to $34.3 billion in 2014.
This year, local TV...
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Pfizer has consolidated all media buying for its Wyeth DTC brands under Carat, sending an additional $250 million in billings to the Aegis-owned shop.
Carat was Pfizer’s media buyer and planner of record prior to the merger with Wyeth last year, at which time media buying and planning was moved in-house. Now, the total Pfizer account in Carat’s hand is likely worth more than $1 billion in...
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CBS Radio is the first broadcaster to take advantage of four HD channels to offer listeners in the Washington, DC, area a variety of sports listening options.
CBS Radio is calling the four HD channels The FAN Sports Network, which is offering free access to CBS Radio’s biggest sports radio stations in the Northeast. This includes Baltimore’s WJZ-FM on its HD2 channel, New York’s WFAN on its HD3...
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Sirius XM Radio posted its first quarter of profit since its merger.
The company posted a profit of $14.2 million in the fourth quarter of 2009, compared with a loss of $245.8 million during the same quarter in 2008. Revenue grew 8.7% to $676.2 million.
Average revenue per subscriber grew from $10.65 in Q4 2008 to $10.92 in the fourth quarter of 2009. Operating income was $115 million for the...
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TargetSpot, the nation’s largest internet radio advertising network, has launched a mobile advertising platform, allowing marketers to serve audio ads to mobile applications on various smartphones.
Slacker Radio, a pure-play internet radio service, will use TargetSpot’s online advertising platform to make mobile ad inventory available to advertisers through Slacker’s mobile apps on iPhone,...
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The PPM Coalition has teamed up with the Spanish Broadcasting System and vowed to attempt to increase FCC scrutiny on Arbitron’s PPM.
The latest move from the minority broadcaster group comes in response to a court order requiring the Spanish Broadcasting System to honor its contract with Arbitron and encode for PPM ratings, MediaPost writes.
SBS: Arbitron Still Fails to Meet Minimum Sample...
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The Radio Advertising Bureau says total radio ad revenues fell 8% in the fourth quarter of 2009 compared to the same period in 2008.
For the full year 2009, radio ad revenues slipped 18%, compared to the previous year.
The fourth quarter showed a strong rally, compared to the first three quarters of 2009, which saw radio revenue 24%, 22% and 16%, respectively.
Fourth quarter ad revenue came...
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