More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to a poll from AdWeekMedia and Harris Interactive.
In terms of the helpfulness of ads in other media, newspapers rank second behind TV, with 17% reporting that newspaper ads are most helpful, while 14% say the same about...
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Moody’s Investor Services has raised Citadel’s probability to default, while Standard & Poor’s has downgraded its rating of Radio One, saying the radio group is borrowing more money than allowed under its various lending covenants.
Meanwhile, Clear Channel’s creditors are still determined to force the company into bankruptcy in the hopes of gaining equity at a discount by blocking the company’s...
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GroupM is now predicting that global ad spending will slip 5.5% this year, down from the 4.4% drop that the group predicted in March.
Spending on measured media will fall to $417 billion this year. GroupM expects ad spending will fall just 1.4% in 2010, to $411 billion.
In North America, measured media ad spend will fall 6.1% in 2009, to $151 billion, according to GroupM. North American ad...
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The travel and hospitality industry saw ad spending increase 4% in 2008, according to Nielsen.
Southwest Airlines was the top advertiser in the industry, spending $191.6 million, while Intercontinental Hotels, parent of Holiday Inn, experienced the most growth, with ad spending up 29% for the year, reports Adweek.
Hotels & Resorts, spending $1.4 billion on media, represented the largest slice...
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The closing of auto dealers following the bankruptcy filing of General Motors and Chrysler may not be affecting local television advertising as much as some had expected.
That’s because the dealers that advertised the most were the strongest dealers, and those were the ones that managed to hang onto their businesses, writes The New York Times.
The general manager of four Oklahoma and Texas TV...
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IPG’s Mediabrands and Microsoft Advertising have created a system for managing media operations which the companies say will reinvent the way media is planned, purchased, measured, reported and optimized.
The Media Operations Management System, or MOMS, automates the complexity of media buying, the companies say. It is powered by Microsoft.
For the past six months, Mediabrands and Microsoft...
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General Motors will spend $50 million per month on advertising during the next few months, according to statements the company made last week, writes Media Life.
The advertising will help to inform the public that the company continues to exist despite being in bankruptcy protection.
GM cut its spending by 15% last year, from $2.49 billion in 2007 to $2.11 billion, and going from the second...
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Overnight radio program Coast to Coast AM with George Noory is now heard on 525 stations, a record for the program, which is syndicated by Premiere Radio Networks.
Coast to Coast AM with George Noory is the No. 1 overnight radio program in New York, Los Angeles, Chicago, Boston, Phoenix, Tampa, Seattle, Minneapolis, Cleveland, Sacramento and Portland, according to Arbitron. It is heard by...
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More than two-thirds (67%) of global marketing executives say they already are running digital cross-channel ad campaigns, but only 12% are integrating their cross-channel performance data - across TV, outdoor, mobile, print and online - when they plan, execute and measure these campaigns, according to a survey of worldwide marketing executives by Eyeblaster and TNS.
The study, “The Digital...
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User-controlled web radio service Jelli Inc. is teaming with CBS’s Live 105 KITS-FM in San Francisco to turn over its 10pm to midnight block on Sundays to the Jelli.net community.
Jelli users will designate songs as those that “rock” and those that “suck.” Songs in the latter category can get bumped off the list, even as they’re playing, while songs that “rock” will move up the list, writes the...
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