Total magazine rate-card-reported advertising revenue for the first six months of 2011 closed at $9,639,726,960, posting a +4.0% increase versus the same period in 2010, according to Publishers Information Bureau (PIB). Ad pages during the first half totaled 79,426.11, a +1.3% gain compared to January through June, 2010.
During the second quarter of 2011, magazine PIB revenue closed at $5,345,919,282, generating a +2.4% increase against the same period last year. PIB recorded 43,671.20 ad pages in the second quarter, a gain of +0.3% compared to April through June, of 2010. This marks the fifth consecutive quarter that magazines have posted increases in both PIB ad revenues and pages, beginning with the second quarter of 2010.
PIB ad revenue and pages grew in seven major advertising categories January through June, 2011: Apparel & Accessories; Automotive; Drugs & Remedies; Financial, Insurance & Real Estate; Retail; Technology; and Toiletries & Cosmetics.
Chart: Outdoor Advertising Expenditures, Q4 2010
ForRent.com Shuffles 50,000 Apartment Listings to Facebook Marketplace
Property Management Surveys for 2011 Marketing Plans
- Property Solutions International, Inc., a provider of property management websites and payments, announced the results to its 2010 survey exploring marketing budgets for multifamily management companies and anticipated changes for 2011. The survey concluded that, on average, property managers allocated almost 53 percent of their marketing budget to online methods and only 47 percent toward traditional methods. The majority of participants were marketing executives of large to mid-sized multifamily management companies. The average monthly marketing spend reported for 2010 was $20 per unit and $2,845 per property, with an average property size being just over 140 units, according to a news release.
Continental Airlines to Sell Ads on Continental.com
Home, Nursing, Real Estate Mags on the Rise
Online Display Ad CPMs Rebound in Q2 09
Printcasting Democratizes Magazine Publishing
Gannett Profits Beat Expectations; June Marks Strongest Month of the Year
Magazine Advertising Plunge Worsens in Q2, Pages Slide 30%
