Continental Airlines plans to begin selling ad space on its website.
The airline company signed a deal with Winstar Interactive Media to sell advertising on Continental.com. The two entities hope the airline’s reach - 10 million unique monthly users - will be appealing to marketers. The move is an extension of other media platforms - such as in-flight magazines and in-flight video - which...
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Despite some recent high-profile home magazine closures in the U.S., the number of home-related and real-estate magazines has actually risen over the past five years, according to data in MediaFinder.com’s 2010 National Directory of Magazines.
Even with the closures of Country Home, Domino, and Time Style & Design, the home category of magazines has seen 167% growth from 2004 to 2009 and has...
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Prices for online display ads are on the rise for several verticals, according to Adify.
The Adify Vertical Gauge Report, Q2 2009, found that, while median CPMs for online display ads from Q4 08 to Q2 09 were essentially unchanged, real estate network CPMs grew 100%, to an average of $6.49, and sports CPMs, which dipped slightly in the first quarter, were up 18% in Q2, to $7.09.
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A company called Printcasting is experimenting with a way to attract more advertisers and readers to print magazines while using an innovative model that allows nearly anyone to be a magazine publisher.
Printcasting (“People-powered Magazines”) lets would-be publishers choose articles and blog posts, along with a template, and then print and distribute their magazines themselves, The New York...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
Gannett’s profits beat expectations even as revenue fell in the second quarter. The company swung to a $70.5 million profit, compared with a loss in the same quarter last year.
Profit came due to cost cutting rather than growth, writes the Washington Post. Advertising revenue in Gannett’s publishing division fell 32% in Q2, compared to a 34% loss in the first quarter of the year. Company...
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Ad pages for consumer magazines slipped 29.5% in the second quarter of 2009 from Q2 2008, a steeper slide than Q1 2009, when ad pages fell 26%.
For the first half, ad pages were down 27.9%.
All categories tracked by the Publishers Information Bureau were down by double digits, with automotive, financial, insurance and real estate being hit the hardest, writes Media Life. Automotive fell...
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Newspaper ad revenue experienced the steepest decline in their history during Q1 09, down $2.6 billion, according to the Newspaper Association of America.
Ad revenue plummeted 28.3% compared to the same quarter last year, to $6.6 billion, writes Media Life. Print revenue fell 29.7%, with classifieds falling 42.3%.
Online fell 13.4%, the steepest fall since the association began tracking web...
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The country’s largest newspaper publisher plans another round of job cuts. About 10% of staff, potentially about 3,000 positions, will be laid off across the company’s more than 80 local daily papers.
President of Gannett’s newspaper division Robert Dickey wrote in a memo to employees that the financial crisis is severely impacting the company. The cuts, though bad news for employees, are an...
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Total magazine rate-card-reported advertising revenue through the first three quarters of 2008 closed at $18,452,988,859, posting a 5% decline against the previous year, according to data from Publishers Information Bureau (PIB), writes MarketingCharts.
View table of Jan.-Sept. magazine revenue details, by category.
There were 164,125 ad pages generated through the first three quarters of the...
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History has shown that another industry will emerge to fill the ad void left by a decline in spending from the troubled finance and insurance/real estate categories - but when that might happen is a toss-up, according to a new report by Bernstein Research.
The report points out that national newspapers will suffer from the shrinkage of ad spend in those categories: 21 percent of ads in...
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