Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Archives » Real Estate

HGTV Upfront: Seven New Original Programs

Published 2 years ago

In advance of its first Upfront presentation in Boston, HGTV announced that it has added seven new original series to its 2012 programming lineup, including "Mom Caves" featuring Beth Stern, aka Mrs. Howard Stern, and "Design Star All Stars" which pits former "HGTV Design Star" runners-up against each other for a chance to win $25,000 and a guest appearance on an HGTV show. In another new series, national sports figures will become part of the real estate action in "Scoring the Deal." And for those who never tire of seeing how others live, the network's newest entertaining options include "Million Dollar Rooms," and "House Hunters": "Where Are They Now?" (working title.) "Our continued success with the 'House Hunters' and 'Selling New York' franchises reinforces the universal appeal of programs that provide a look at how other people live," said Kathleen Finch, General Manager, HGTV. "With the addition of series such as 'Million Dollar Rooms,' 'Living Abroad' and 'Scoring the Deal' in 2012, we're giving our viewers exactly what they want -- more extraordinary access into the world's most spectacular homes."

The HGTV cable network is distributed to more than 99 million U.S. households and the HGTV website attracts an average of 4 million unique visitors per month. In addition, HGTV's brand offerings include the HGTV HOME consumer products line that features exclusive collections of paint, flooring, soft goods and other home-oriented products as well as HGTV Magazine, a new home and lifestyle publication published in partnership with Hearst Magazines.

Here is a closer look at HGTV's upcoming series:

DESIGN MAKEOVER SHOWS

"Mom Caves"

Premieres: Saturday, May 12 at 8:30 P.M. ET/PT

In the new series "Mom Caves," Beth Stern, host and owner of her own two mom caves, will incorporate cutting-edge design, fun and glamour into ultimate spaces for moms. Beth, who finds inspiration in such spectacular mom caves as Dina Manzo's New Jersey closet, always creates the ideal sanctuary for a lucky mom. Whether it's a dressing room where mom can get ready for a big night out, or a place where she can kick back and relax with family and friends, a new mom cave is the perfect haven.Competitions

"Design Star All Stars"

Premieres: Tuesday, July 31 at 9 P.M. ET/PT

It's not often that you get a second chance to win first place, but that's exactly what happens on "Design Star All Stars." Six former "Design Star" runners-up compete for an appearance on an HGTV show and $25,000 in cash.

REAL ESTATE AND RENOVATION SHOWS

"Buying and Selling" (working title)

Premieres: September 2012

Join the Property Brothers Jonathan and Drew Scott for "Buying and Selling," an all-new series where the brothers help homeowners take their next step up the property ladder. Each episode features two pivotal real estate moments that involve selling one home and buying another. As Jonathan readies a family's current home for a successful sale, Drew hunts down the best options for their next property. As Drew oversees the real estate transactions, Jonathan's renovations turn the family's new place into the home of their dreams.

"Scoring the Deal"

Premieres: October 2012

For over a decade, Jason Abrams has been the Jerry Maguire of real estate, responsible for buying and selling homes worth millions of dollars for pro-athletes. Jason's life provides a behind-the-scenes look into the intense world of pro-sports real estate. A dedicated, 24/7 working machine, Jason is equal parts real estate agent, concierge and tour guide as well as marriage and credit counselor.

"YOU KNOW YOU WANT TO LOOK" SHOWS

"Million Dollar Rooms"

Premieres: Tuesday, April 24 at 8:30 P.M. ET/PT

"Million Dollar Rooms" features the very best in high-end design and luxury living around the globe. Host Carter Oosterhouse gives viewers a look inside the most spectacular, one-of-a-kind multi-million dollar spaces. Money is no object when it comes to these exclusive and expensive homes including one with a full sized train and petting zoo in the backyard and a San Francisco home that features a night club inside the estate.

"House Hunters: Where Are They Now?" (working title) 

Premieres: October 2012

Ever wonder what happens after house hunters select a home and the show credits roll? From incredible renovations, to new additions, to total rebuilds, follow along as we check in on memorable House Hunters families to see what happened after they found the perfect (or not so perfect) place!

"Living Abroad"

Premieres: TBD 2012

"Living Abroad" picks up where "House Hunters International" leaves off, uncovering what it really takes for Americans to make the move and adjust to everyday life in another country. Host Chi-Lan Lieu reveals how others have tackled living abroad--from deciding to buy or rent a house and finding adequate kitchen appliances, to finding good schools and overcoming the language barrier.

 

Hearst OKs “HGTV Magazine” After Two-Issue Test

Published 2 years, 1 month ago

After two test issues, Hearst Magazines has given the go-ahead to HGTV Magazine, so is “once again bucking trends by launching a print magazine in a weak market.” Hearst and Scripps Networks will put out four more issues in 2012, and are ramping up advertising efforts.

This is familiar ground for both Hearst and Scripps. HGTV Magazine launches off the platform of a Scripps cable network, Home and Garden Television, which launched in 1994. Scripps and Hearst also put out Food Network Magazine, which Adweek calls “one of the most successful consumer magazines in recent history.” Hearst announced in January that Food Network Magazine increased its ratebase (its seventh since launching) by 50,000, and up to 1.45 million.

Hearst signed on Sara Peterson, former editor of Coastal Living as editor-in-chief. Peterson told Curbed in September that the magazine would less “out of reach” than, for example, Better Homes and Gardens or Martha Stewart Living. “That’s a big goal for us here…it’s aspiring but it’s attainable…’I could do this, ‘I could live like this. I relate to this magazine and I kind of see myself on page 15.’” Adweek expects Hearst to hire Dan Fuchs as publisher; Fuchs is currently associate publisher at O, the Oprah Magazine, another Hearst title. 

As yet, Scripps has not released demographics for HGTV Magazine, or a media kit. Presumably the magazine is targeted to the same demographic as the HGTV.com web property, which Scripps describes as:

  • 69% Female
  • 57% Adults 25-54
  • 36% College Grad/Post Grad
  • 35% 2+ children in home
  • 76% own residence
  • Median Age:49
  • Median HH Income: $67,827

Report: First-Half Magazine Ad Spending Grows 4%

Published 2 years, 9 months ago

Magazine Ad Revenue by Top Categories

Total magazine rate-card-reported advertising revenue for the first six months of 2011 closed at $9,639,726,960, posting a +4.0% increase versus the same period in 2010, according to Publishers Information Bureau (PIB). Ad pages during the first half totaled 79,426.11, a +1.3% gain compared to January through June, 2010.

During the second quarter of 2011, magazine PIB revenue closed at $5,345,919,282, generating a +2.4% increase against the same period last year. PIB recorded 43,671.20 ad pages in the second quarter, a gain of +0.3% compared to April through June, of 2010. This marks the fifth consecutive quarter that magazines have posted increases in both PIB ad revenues and pages, beginning with the second quarter of 2010. 

PIB ad revenue and pages grew in seven major advertising categories January through June, 2011: Apparel & Accessories; Automotive; Drugs & Remedies; Financial, Insurance & Real Estate; Retail; Technology; and Toiletries & Cosmetics. 

Chart: Outdoor Advertising Expenditures, Q4 2010

Published 3 years, 1 month ago
About this chart: Source: Outdoor Advertising Association of America.

ForRent.com Shuffles 50,000 Apartment Listings to Facebook Marketplace

Published 3 years, 1 month ago
ForRent.com will integrate its apartment listings into Facebook Marketplace through a new partnership with online classified provider Oodle. ForRent.com, which has more than 50,000 apartment listings, aims to harness the social interactions of Facebook users to drive leads and referrals for property managers and owners nationwide that advertise through the site. ForRent.com listings also appear on Oodle.com, which is integrated with Facebook Marketplace. Oodle, which has 14 million users overall, also powers classifieds on AOL and MySpace, reports mediapost.com.

Property Management Surveys for 2011 Marketing Plans

Published 3 years, 2 months ago
  • Property Solutions International, Inc., a provider of property management websites and payments, announced the results to its 2010 survey exploring marketing budgets for multifamily management companies and anticipated changes for 2011. The survey concluded that, on average, property managers allocated almost 53 percent of their marketing budget to online methods and only 47 percent toward traditional methods. The majority of participants were marketing executives of large to mid-sized multifamily management companies. The average monthly marketing spend reported for 2010 was $20 per unit and $2,845 per property, with an average property size being just over 140 units, according to a news release.

Continental Airlines to Sell Ads on Continental.com

Published 4 years, 5 months ago
Continental Airlines plans to begin selling ad space on its website.

Home, Nursing, Real Estate Mags on the Rise

Published 4 years, 5 months ago
Despite some recent high-profile home magazine closures in the U.S., the number of home-related and real-estate magazines has actually risen over the past five years, according to data in MediaFinder.com’s 2010 National Directory of Magazines.

Online Display Ad CPMs Rebound in Q2 09

Published 4 years, 8 months ago
Prices for online display ads are on the rise for several verticals, according to Adify.

Printcasting Democratizes Magazine Publishing

Published 4 years, 9 months ago
A company called Printcasting is experimenting with a way to attract more advertisers and readers to print magazines while using an innovative model that allows nearly anyone to be a magazine publisher.