Adspace Digital Mall Network is adopting new audience metrics by using Scarborough Research’s mall visit estimates as its base. Scarborough reports the number of people visiting malls and frequency of visits, giving media buyers reach and frequency estimates to help evaluate mall advertising.
Addition of Reach and Frequency
Historically, Adspace has built its rate card based on mall traffic...
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Mobile ad rates have increased dramatically in recent years, while the number of Google searches on mobile phones has increased five-fold over the last two years, he said (via Reuters).
The use of technology such as GPS data that can tell Google where the...
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CBS has sold out of its March Madness on Demand inventory, pulling in about $37 million in online ad sales. That’s up 20% from last year.
The network sold as many ads for its live web coverage as it did for its TV coverage, reports AdAge. March Madness on Demand revenue has increased from $4 million in 2006 - the first year it offered its free service - to $32 million last year. That’s compared...
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The New York Times has launched an ad campaign in the trade press pitting itself directly against the Wall Street Journal. The campaign, dubbed Numbers, comes just weeks before the Journal is expected to unveil its New York section sometime in April.
Numbers showcases The New York Times’ size and strength among women, business professionals, and art enthusiasts in the New York market, as well...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
Integrated email/direct mail marketing programs bring benefits on both sides of the ROI equation: revenue and costs, according to a new report from customer relationship marketing agency Merkle.
Integrated Programs Bring Higher Revenue, Margin
Consumers who receive both email and direct mail generally contribute more revenue per household. In terms of revenue, consumers who receive both email...
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Direct marketer Valpak is taking its coupons mobile. Valpak just launched a free mobile coupon applications for the Android. This joins its mobile coupons available on the iPhone, iPod Touch, and Palm Pre mobile and smartphone platforms.
Valpak delivers more than 17,000 offers through the mobile couponing app platform, the same as those available in digital format on Valpak.com.
Users of the...
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Spending on Spanish-language and African-American media declined 4.7% and 7.3%, respectively, in 2009, according to figures released by The Nielsen Company. Spot radio earned the most revenue among African-American media in 2009, though it, too, was down - by about 10%.
Spanish-language Ad Spending Drops 4.7%
Nielsen found that Spanish-language advertising was down 4.7% in the U.S. last year....
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Procter & Gamble is expanding its Future Friendly marketing effort that promotes environmental responsibility via consumer education.
P&G, which owns Tide, Pampers, PUR and Duracell, among other brands, first introduced Future Friendly at the 2009 Clinton Global Initiative in September of 2009.
Now, with a full marketing launch kicking off the week of March 29, P&G hopes to reach or exceed its...
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The Pew Project for Excellence in Journalism’s new annual report shows that for the third consecutive year, only digital and cable news saw audiences grow among the key sectors that deliver news in 2009.
Across cable, gains came largely from Fox News Network, though CNN gained viewers during the day.
The report also indicated the Americans are increasingly “on-demand” consumers, looking for...
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USA Today is returning to being sold in 6,500 Starbucks stores after nearly a 10-year hiatus, giving The New York Times, the only paper currently sold in most Starbucks locations, a run for its money.
USA Today was one of the first newspapers sold by Starbucks back in the 1990s, but by 2000, The New York Times had inked a three-year deal for exclusivity, which reportedly also gave Starbucks ad...
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