Internet service providers may begin collecting behavioral data on customers in order to cash in on online ad revenue.
According to a report from ClickZ (via MarketingVox), ISPs have either rolled out or are testing software that allows them to gather information on customers’ online behavior. The data can then be used to target ads delivered by the ISPs themselves.
Internet service...
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Bid4Spots held its first reverse auction for radio airtime in the U.K. last week, at the request of U.K. commercial broadcasters, who evaluated various electronic platforms and chose Bid4Spots for its “innovative approach to selling inventory,” according to the company.
Bid4Spots is run in the U.K. by Auction Media. Paul Mitchard, previously the head of commercial scheduling for GCap Media,...
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The NFL Network filed a petition with the FCC on Tuesday requesting that Time Warner discuss long-term carriage and reinstatement of the Network. Time Warner recently pulled the NFL Network from its Adelphia cable systems when it acquired Adelphia August 1.
The FCC has ordered that Time Warner reinstate carriage of the NFL Network to the Adelphia systems “in the public interest,” until a...
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Media Buyers who purchase network ad inventory on a cost-per-performance basis could be paying more than once for the same customer, MediaPost reports. A study by aQuantive’s Atlas of 10 campaigns, involving 49.4 million impressions, that ran last October and November found that different ad networks frequently take the credit for the same customer who converts.
If a customer sees two...
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Media buying discount club MediaBuys.com has added TV and cable shows to its list of available ad space, allowing the club’s 780+ buying members to access pre-discounted buys for sports, comedy, and other shows in its online media store. The latest media store additions include ad space from the World Championships of Freestyle Motocross, airing on CBS Nov. 27 and on OLN in multiple shows...
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An online marketplace for unsold radio ad inventory, Bid4Spots, launched yesterday in the hopes of transforming the process of buying and selling last-minute radio spots. The site brings buyers and sellers together in a reverse auction model, along with CRM-based pricing. Media buyers willing to forego the selection of specific stations and advance planning can buy spots for significantly...
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The Red Cross has issued a call for donations of online ad inventory to support its fundraising for Hurricane Katrina relief, and has set up a web page where bloggers and web properties can obtain banners to place on their sites, reports ClickZ (via MarketingVox). The ads come in seven sizes and more than twenty creative executions. Apparently, heavy traffic at one point brought down the...
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Media buying discount club MediaBuys.com is replacing its “Single Buys” program, which allowed members to achieve discounts via buying sessions and often took up to 30 days to complete, with a new, web-based Media Store, which can process orders within 24 hours. The new Media Store will offer pre-discounted ad space to media buyers in a shopping cart environment, allowing them to procure...
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Behavior-targeted advertising is projected to increase 65 percent in 2006, with nearly 21 percent of all media purchases in 2006 expected to be behavioral-targeting purchases, up from nearly 13 percent in 2005, according to a soon-to-be released study by iMedia Communications and the Ponemon Institute, reports iMedia. The numbers are based on a survey of 73 companies - interactive advertising...
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MediaPost reports that a canvas of studio execs shows that the television syndication markets are shifting from an upfront-heavy process to one with more and more reliance on the scatter markets. Marketers may be holding back upfront dollars (this year’s upfront seems to be commanding flat or lower prices) because they saw in recent years lower prices in the scatter markets. That...
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