$6.50 of every ten dollars in ad money is being spent on television, according to research from The Nielsen Company, maintaining TV’s status as the top advertising medium -- especially in emerging markets. Global advertising rose 8.8 percent year-over-year in Q1 to total US$ 118 billion based on published rate cards, as advertisers spent more on television and continued to invest in booming consumer Asian and Latin American markets. According to the new Nielsen Global AdView Pulse report, television advertising rose 11.9 percent year-on-year and increased its share among other traditional media (radio, magazines, and newspapers) from 63.5 percent to 65.3 percent in both developed and emerging economies.
SPs Collecting Data on Users, Likely for Proprietary Behavioral Advertising
Internet service providers may begin collecting behavioral data on customers in order to cash in on online ad revenue.
Bid4Spots Holds First Reverse Auction in U.K.
NFL Network Petitions Time Warner for Reinstatement
Study: CPA Marketers Could Pay Twice for One Conversion
MediaBuys.com Adds Cable, TV to Online Store
Radio Remnant Marketplace Launches Online
Red Cross Seeks Online Ad Inventory for Hurricane Relief
The Red Cross has issued a call for donations of online ad inventory to support its fundraising for Hurricane Katrina relief, and has set up a web page where bloggers and web properties can obtain banners to place on their sites, reports ClickZ (via MarketingVox). The ads come in seven sizes and more than twenty creative executions. Apparently, heavy traffic at one point brought down the site.
Media Store: Pre-Discounted Ad Space in Shopping Cart Format
Media Buyers: Will Be Buying More Behavioral Targeting
Behavior-targeted advertising is projected to increase 65 percent in 2006, with nearly 21 percent of all media purchases in 2006 expected to be behavioral-targeting purchases, up from nearly 13 percent in 2005, according to a soon-to-be released study by iMedia Communications and the Ponemon Institute, reports iMedia. The numbers are based on a survey of 73 companies - interactive advertising agency media directors and planners - attending the May iMedia Agency Summit at Amelia Island, Florida.
More than 63 percent of the agencies reported that they use behavioral targeting as part of their buys; of those who are not, more than 58 percent said they plan to do so in the near future. Nearly 83 percent of all agencies surveyed were either satisfied or very satisfied with the results they've achieved by using behavioral targeting for their clients.