More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to a poll from AdWeekMedia and Harris Interactive.
In terms of the helpfulness of ads in other media, newspapers rank second behind TV, with 17% reporting that newspaper ads are most helpful, while 14% say the same about...
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More than two-thirds (67%) of global marketing executives say they already are running digital cross-channel ad campaigns, but only 12% are integrating their cross-channel performance data - across TV, outdoor, mobile, print and online - when they plan, execute and measure these campaigns, according to a survey of worldwide marketing executives by Eyeblaster and TNS.
The study, “The Digital...
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As more media head honchos predict that valuable content online will become a commodity that must be paid for, a new study has found that the recession is impacting media consumption and causing more consumers to seek out more free content.
MediaNews Group, publisher of 54 daily newspapers including The Denver Post and the Detroit News, recently announced that it will begin charging for its...
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The Mobile Marketing Association claims that mobile marketing budgets will jump 26% this year, despite the fact that overall marketing spend will fall 7%.
While the medium will still snare just 1.8% of total marketing budgets, total spend will grow from $1.7 billion this year to $2.16 billion in 2010, according to new research from the MMA, writes MediaPost. Half of brands and agencies polled...
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40% of corporate exhibitors and exhibition management professionals feel digital marketing is vital to the execution of live events, while 17% consider it a lead tactic, according to a study by The Center for Exhibition Industry Research (CEIR) and marketing firm George P. Johnson.
What’s more, 81% of respondents rely on webinars — the most common virtual event strategy used, according to...
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Arbitron and Scarborough Research found that nearly all teen mall shoppers notice mall advertising.
Teens are significant spenders at the mall, and Arbitron and Scarborough Research’s recent Teen Mall Shopping Attitude and Usage Study showed that 95% of teens notice mall advertising.
Other findings:
—91% of teens notice poster displays
—68% spend more than two hours at the mall
—Teens go online...
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The most effective email list-growth tactics for marketers are on-site registration and capturing information through inbound call centers, while the least effective are outbound call-center attempts to solicit information and list rental, according to research conducted by ExactTarget, Ball State University and the Email Marketers Club.
The study found that the best way to grow subscriber...
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More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates that the business is likely struggling, according to a study from Ad-ology Research. At the same time, a large majority of consumers think businesses that continue to advertise are competitive and/or committed to doing business.
The research study,...
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Nearly four in 10 (38%) U.S. mobile phone owners, and 59% of iPhone owners recall seeing advertising on their phones in Q109, according to a research report from Brightkite and GfK Technology, which found that advertising awareness has grown 10% quarter-over-quarter.
The Q1 Mobile Advertising Report (MAR) found that among smartphone users, including those who use the iPhone, the number-one ad...
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Though many newspaper companies are cutting costs to stay afloat in the economic downturn, they have not yet reinvented their business model to respond to consumers’ increased digital consumption, according to a report from PricewaterhouseCoopers in cooperation with the World Association of Newspapers.
The report, “Moving into Multiple Business Models: Outlook for Newspaper Publishing in...
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