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Archives » Retail

Report: First-Half Magazine Ad Spending Grows 4%

Published 2 years, 9 months ago

Magazine Ad Revenue by Top Categories

Total magazine rate-card-reported advertising revenue for the first six months of 2011 closed at $9,639,726,960, posting a +4.0% increase versus the same period in 2010, according to Publishers Information Bureau (PIB). Ad pages during the first half totaled 79,426.11, a +1.3% gain compared to January through June, 2010.

During the second quarter of 2011, magazine PIB revenue closed at $5,345,919,282, generating a +2.4% increase against the same period last year. PIB recorded 43,671.20 ad pages in the second quarter, a gain of +0.3% compared to April through June, of 2010. This marks the fifth consecutive quarter that magazines have posted increases in both PIB ad revenues and pages, beginning with the second quarter of 2010. 

PIB ad revenue and pages grew in seven major advertising categories January through June, 2011: Apparel & Accessories; Automotive; Drugs & Remedies; Financial, Insurance & Real Estate; Retail; Technology; and Toiletries & Cosmetics. 

Groupon Now Adds 3 Cities | Consumers Wonder about Privacy of Facebook-commerce

Published 2 years, 9 months ago
  • Groupon has expanded its location-based deals platform, Groupon Now, with launches in Las Vegas, Minneapolis and Orange County, Calif. this week, bringing the total markets Groupon Now serves to 20. Unlike traditional Groupon deals that are purchased for future use, Groupon Now deals are redeemed immediately and good for that day only. 

  • CBS Interactive has launched CNET Direct Business Solutions, a marketing services business for its tech and business sites, BNET, TechRepublic and ZDNet. CNET Direct Business Solutions was created from the merger of CBS Interactive's U.S.-based direct marketing services unit and the group's international division, writes BtoB Online.

  • Nearly eight in 10 U.S. and U.K. consumers have privacy concerns when it comes to making purchases via Facebook, according to a  study conducted and released by ad agency JWT. Out of around 1,000 adults surveyed online, 75% said they "don't think Facebook is secure enough to make purchases on," while almost as many declared they wouldn’t use a shopping application on Facebook because of concerns that it could compromise privacy, reports ClickZ.com.

Chart: Top 10 Least Effective Ads, Q2 2011

Published 2 years, 9 months ago

Top 10 Least Effective AdsAbout this chart: Source: Ace Metrix, “Quarterly Top 10 National Ads,” July 2011. Definition: Ace Score is the measure of ad creative effectiveness based on viewer reaction to national TV ads. Respondents are randomly selected and representative of the U.S. TV viewing audience. The results are presented on a scale of 0-950, which represents scoring on creative attributes such as relevance, persuasion, watchability, information, attention, and others.

 

 

 

 

 

Report: Coca-Cola’s “Shape” Ranks First for Q2 TV Ads

Published 2 years, 9 months ago

Top 10 Most Effective Ads

Coca-Cola’s “Shape” spot that featured its new bottle design was the most effective television advertisement for the second quarter ending June 30, 2011 according to Ace Metrix’s, “Quarterly Top 10 National Ads,” a guide for television advertising effectiveness.

The ad, which was Coke’s highest scoring ad of the last three years and the second-highest scoring ad out of more than 500 beverage ads in the Ace Metrix database, received an Ace Score of 670 compared to the Beverage category norm of 551.

The second quarter top ten list was dominated by new products and packaging enhancements across several different categories. Oreo launched its Fudge Creme line extension with a new spot featuring a family’s “indescribably good” reaction to the new cookie.

Other product launch and packaging enhancement ads include Google’s Chrome browser, Subway’s new salads, M&M’s “design your own M&Ms,” Magnum Ice Creams’ U.S. market launch, Wendy’s new sea salt French fries, Orville Redenbacher’s new popcorn bag, and the iPad 2.

The third highest-scoring ad, Google’s “Dear Sophie,” narrates a little girl’s life through the eyes of her father using a Gmail “diary” that demonstrates the capabilities of Google Chrome.

Skype Updates Android App | Facebook Credits Adds 32 Currencies | Geo-targeted Ads to Gain Share

Published 2 years, 9 months ago
  • Skype has released an updated version of its Skype for Android video calling app – Skype for Android 2.0. With the new version, users will be able to make and receive 1-to-1 video calls over Skype between their Android phone and other Skype contacts on the iPhone, Mac, Windows PCs and TVs.

  • Facebook will announce it is adding support for 32 additional currencies to Facebook Credits, including the Brazilian real, the Korean won, the Malaysian ringgit and the Russian ruble. That brings Facebook to 47 currencies supported. Games that don’t make the transition to the new Credits system will soon be warned that they’re violating the newly updated terms of service and face standard enforcement procedures, Rose said. Meanwhile, Facebook has also released incentives and case studies showing that usage of Credits encourages more in-game spending, writes All Things Digital.

  • Mark Zuckerberg told reporters in a visit to Facebook's Seattle office on Wednesday that the company planned to "launch something awesome" next week. He said the project had been developed at the 40-person Seattle office, Facebook's only major engineering center outside of its Palo Alto, California headquarters, Reuters reports, speculating that it is possibly something new for the mobile or tablet arena.

  • Local news forum platform, Topix released findings of a recent survey about the market for geo-targeted online advertising, with  90% of advertising professionals surveyed stating their clients are buying more geographically-targeted online ads in 201. Of those seeing growth, roughly 33% say the growth is in the double-digits with another 13 percent seeing their spend on local online advertising more than double as compared to last year.

  • Barnes & Noble is kickstarting the digital book collection of any customers who bring in an old ereader and upgrade to a new NOOK reading device. The company is giving away 30 digital titles valued (estimated value $300).

Trade Publishers Critical of New Postal Bill | Taco Bell, Indoor Direct to Outfit 5,600 Locations

Published 2 years, 9 months ago

Direct

  • The latest bill introduced in Congress to reform the U.S. Postal Service and help it avoid insolvency has been criticized by American Business Media, an association of trade magazine publishers, as well as by the Postal Service, writes BtoB Online. The bill would allow postal rate increases for underperforming products above what is currently limited by the rate of inflation, possibly leading to increases as high as 20% over the next three years for ABM members.

  • Email open rates declined to an average of 17% last year, down from 26% in 2009, according to “Harte-Hanks Postfuture Index 2009-2010.” The report, examined metrics for roughly 3 billion email messages sent by about 100 companies in nine vertical industries using the company's Postfuture email platform. The report said that delivery rates increased to 95% last year, up from 93% in 2009. Click rates were steady at 3%; unsubscribe rates dropped from 0.32% to 0.19%; and bounce rates declined from 7% to 5%. 

Outdoor

  • Taco Bell and Indoor Direct’s Restaurant Entertainment Network have partnered to install in-store television network and free Wi-Fi in all 5,600 Taco Bell locations in the U.S. The installation is expected to be complete in 2015 and will include a point of sale and dining room network and wifi access. It is expected to reach approximately 48 million Taco Bell customers each month, said Indoor Direct.

  • LocaModa has launched Community Board 1.0, a new place-based social media application that runs on any Digital Out-of-Home (DOOH) network. Community Board 1.0 looks like a traditional community board and features the ability for consumers and venues to “pin” digital messages, photos and posters to venue screens, and react with digital offers and local announcements. Two top brands have purchased media on the new application for national campaigns running during Q3 and Q4 2011 in markets including health clubs, cafes and bars. Community Board will launch on six networks: Zoom Media & Marketing’s Fitness and Social Networks, RMG Networks, Health Club Media Network, Reach Sports Marketing Group, and Panel Media & Marketing.

Chart: Shoppers’ Preferred Method to Access Product Information

Published 2 years, 9 months ago

Preferred Method to Access Product InformationAccording to a report from RIS News and Cognizant, "2011 Shopper Experience Study, Taking the Store to the Shopper," several mobile-based shopper research options have a solid level of interest, but they significantly trail the top three stored-based choices. Dynamic displays that provide product information after a shopper scans a barcode interested 33% of respondents, and 24% indicating a preference for scanning a product with a personal mobile device. 

About this chart: 2,427 shoppers in the U.S. and Canada were surveyed in late April 2011, for the RIS News/Cognizant second annual shopper preferences study.

 

 

Chart: Product Information Gathering, by Vertical

Published 2 years, 9 months ago

Product Information Gathering, by Vertical

Overall the Internet is the source most shoppers access for product information, but this is not true for all retail verticals, according to a report released Monday from RIS News and Cognizant, "2011 Shopper Experience Study, Taking the Store to the Shopper." Newspaper ads are still the top choice for grocery shoppers (chosen by 40%) and relatively strong for home goods shoppers (16%) and apparel shoppers (11%).

The Internet is the top choice for home goods (28%) and apparel shoppers (26%), but much lower for grocery shoppers (12%). Word of mouth is strong for all three verticals — 16% for home goods, 21% for grocery and 19% for apparel shoppers.

Television and informed store associates come next in the ranking, while radio, smartphones and magazine ads lag far behind. Catalogs show some strength with home goods (10%) and especially apparel shoppers (18%), but have little appeal for grocery shoppers (2%).

About this chart: 2,427 shoppers in the U.S. and Canada were surveyed in late April 2011, for the RIS News/Cognizant second annual shopper preferences study.

GroupM, WPP Launch Xaxis Audience Buying Resource | 3GTV Pilot Goes In-Store with Top CPG Brands

Published 2 years, 9 months ago
  • GroupM announced the launch of Xaxis, a global audience buying company that combines the demand-side data and technology resources of WPP, and the trading leverage of the GroupM agencies into a single resource. The solution aims to offer advertisers the ability to target specific audiences directly, independent of website, app or media platform, using a database of audience profiles. In forming Xaxis, WPP brings together a portfolio of audience-buying capabilities including B3, targ.ad, GoldNetwork, GroupM DSP and the GroupM Marketplace. In 2010, the businesses that have combined to form Xaxis executed approximately 4,000 campaigns for more than 400 GroupM clients.

  • LivingSocial Families has launched in six new locations: Metrowest Boston, Mass., Waco, Texas, Des Moines, Iowa, Huntsville, Ala., Cardiff, United Kingdom, and Paris, France. With the addition of these sites, LivingSocial Families has extended its reach to 135 markets worldwide, and its members are getting discounts of at least 50% off on local experience, according to the company.

  • The Ritz-Carlton has launched World Concierge on Foursquare -- a first for a luxury hotel brand to extend exclusive services to a mobile public audience, according to their statement. Tips will be populated regularly by concierges from Ritz-Carlton hotels around the world. Foursquare users are able to find local information by visiting the profile of The Ritz-Carlton or by checking in to locations of interest.

Outdoor

  • Automated Media Services (AMS) has launched its new media platform, 3GTV Networks, into nine Bloom grocery stores in the Washington D.C., area. The AMS pilot program is the first test of its media platform which allows brands the ability to communicate in the retail store. Some leading household CPG's, including PepsiCo, Kraft Foods, Nestle Purina, have signed on for the pilot, the company reports. The platform has an in-store digital communications backbone that allows for digital messaging at the shelf-edge, two-way communications, shopper tracking and measurement tools, and other activities in development.

  • Specialty display solutions, Planar Systems, has partnered with NBA franchise, the Portland Trail Blazers, in the installation of the Planar Clarity Matrix LCD Video Wall System to boost fan engagment, brand loyalty and sales of season tickets at the Rose Garden Arena. The 132-square-foot Clarity Matrix LCD video wall features information about exclusive events with players and alumni, highlights season ticket holder discounts, and provides high-resolution videos and images from Trail Blazers games. The nearby 30-square-foot Clarity Matrix Wall of Fame depicts life-sized images of players, writes Digital Signage Expo.

Top 10 Ad Categories in Hispanic Magazines, Jan.-May 2011

Published 2 years, 9 months ago

Top 10 Ad Categories in Hispanic Magazines About this chart: Source: HispanicMagazineMonitor, June 2011. Media Economics Group provides competitive intelligence on magazine and online advertising that is targeted to the Hispanic and African-American markets.