Advertisers spent an estimated $117 billion on US media in 2009, a 9% drop from 2008, according to [pdf] figures released by The Nielsen Company.
Auto Spending Tanks
Spending on automotive-related ads dropped by more than one-fifth during 2009. Although automotive factory and dealership ads were still the number one product category for ad spending with $8.4 billion in 2009, this is 23.5% less...
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Top online retailers sent each of their subscribers 2.5 promotional emails on average during the week ending Feb. 26, 2010. This represents a 2% decline in promotional email volume from the week ending January 29, 2010, according to Chad White, research director at Responsys and author of the Retail Email Blog.
Although February 2010 saw retail promotional email volume decline compared to the...
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An online coupon for free shipping at Kohl’s and a printable coupon for 20% off a total purchase at Gap were the most popular coupons for the second straight month in January 2010, according to [pdf] coupon aggregator RetailMeNot, which recently released its coupon data report for the month.
RetailMeNot’s report on top monthly coupons separately reports its online and printable-coupon...
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Visa is launching a month-long ad campaign in New York City’s Grand Central Terminal in which it will cover the station’s corridors with 3D video and static images from its Olympic-themed advertising campaign.
Visa, an official sponsor of this year’s Winter Olympics in Vancouver, will be seeding the Grand Central campaign with more than 100 media elements, the most notable being an 8 x 14...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
It could be that the iPad tablet from Apple will be the technology the mobile ad industry needs to finally goose its growth.
Marketers have been slow to take advantage of mobile advertising - in 2009, worldwide mobile ad spending equaled $1.4 billion, or less than one third of one percent of total ad revenue - in part because marketers fear a backlash from consumers if they are too intrusive...
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Coca-Cola is jumping on the cause marketing bandwagon with a campaign that extends its Open Happiness theme while giving Facebook fans an advance look at its upcoming Super Bowl ads - and while taking advantage of Pepsi’s decision to sit out the Super Bowl.
Each time a Facebook user passes a virtual Coke along to a friend, a $1 donation by Coke to Boys & Girls Clubs of America is triggered. As...
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With the specs for the iPad officially out for 24 hours, the advertising and publishing industry has had time to get beyond their initial impression of the device of the device and what it means for their business.
Picture Quality
The long-term opportunities the iPad - and the likely competitors expected to follow - can offer, for many publications, look very attractive.
Condé Nast Digital...
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Shoe designer Adidas is the latest company to use augmented reality to promote its brand [video]. Unlike other marketing endeavors however, Adidas is not embedding its AR imagery in a print ad or magazine cover.
Rather, Adidas says it will embed the code directly into the tongue of the shoe.
Consumers hold the shoe in front of a webcam, and the code then gives access to an area on Adidas’...
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Tremor Media is hoping to lure advertisers by introducing several new video ad formats and features that focus on engagement.
These features include:
Pre-Roll Plus Overlay, a format in which the user interacts with a clickable overlay that appears over the content immediately following a standard pre-roll. vChoice Select, which allows the user to choose which video ad they’d like to see before...
A business case for video email marketing - complete with tangible ROI - is taking shape, accompanied by new offerings in the marketplace.
But because this rich multimedia twist on traditional email is relatively new, there are several caveats when developing a pricing strategy, according to a new report [pdf] by the Interactive Advertising Bureau (IAB).
The ability to embed video in email...
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