Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Archives » Media Sales/Repping

NBC Owned Stations To Sell Ads on Comcast Sports Channels

Published 2 years ago

NBC Owned Stations will begin selling national advertising for four Comcast SportsNets cable channels, reports the Washington Business Journal. Those channels include Comcast’s New England, Mid-Atlantic, Northwest and Philadelphia networks.

Comcast Sports Group test drove the model in a trial run at New England Cable News (part of the Comcast Sports Group), and “It worked so well that we decided to expand this relationship to more markets,” Ray Warren, executive VP and chief revenue officer for Comcast Sports Group told Broadcasting & Cable.

Warren went on to describe that Comcast’s regional sports networks “have delivered a lot of value to advertisers because of the hard-to-reach male demos we attract.” Through combining selected regional sports networks with the NBC Owned Stations, Warren sees Comcast as “able to create a complete local package with compelling cross-demo appeal for advertisers that is unprecedented in its reach."

Comcast Sports Group and NBC Owned Stations (there are 10 stations in the group, nationwide) will roll out the model over the next four months, beginning in New England.

Cable Show: Local TV is “Nuclear Weapon” of Elections | Despite Economic Jitters, Buying Continues

Published 2 years, 10 months ago
  • At The Cable Show, Obama advisor David Axelrod said that though cable is an important part of election advertising, local TV is its “nuclear weapon,” reports Broadcasting & Cable. Axelrod said that 68% of media spending went to broadcast stations in battleground markets in 2008. "It isn't always terribly efficient, but you hit a lot of people in that market and that market may be pivotal to the election,” he said.
  • Media-buying executives say clients have no plans to rein in spending, though there is a level of concern about recent economic signals, according to Media Daily News. Categories that are spending heavily include autos, retail to pharmaceutical and CPGs, while quick-service restaurants seem more cautious.

  • Not as hot as its "breakout hit" Switched at Birth, which launched with record-breaking 3.3 million viewers earlier this month, ABC Family's second new drama, The Nine Lives of Chloe King, debuted Tuesday with 2.2 million viewers, reports Deadline Hollywood.

  • Game 7 of the 2011 NHL Stanley Cup Finals netted  NBC a 3.2 rating/9 share in the 18-49 demo. The Boston Bruins' Stanley Cup victory over the Vancouver Canucks earned a preliminary 3.2 rating, up 6% from 2009's Game 7, reports Broadcasting & Cable.

Adcentricity Health Focuses on DOOH Health and Wellness Environments

Published 3 years, 1 month ago
Adcentricty announces ADCENTRICITY Health, a national healthcare and wellness network that will offer agencies and their clients a single source for planning and delivering DOOH campaigns into health and wellness environments across the U.S. The venues in the network include pharmacies, doctors’ and dentists’ offices, medical clinics and fitness centers, with monthly traffic ranging from approximately 636,000 for medical centers to 10.5 million for fitness centers, according to digitalsignageexpo.net.

Clear Channel Outdoor Creates New Sales Unit, Targets Top Verticals

Published 3 years, 7 months ago
Clear Channel Outdoor has created a new business unit meant to help advertisers and agencies plan multi-platform and multi-market outdoor campaigns.

A&E Networks Signs with Microsoft’s Admira for TV Ad Selling

Published 4 years ago
A&E Television Networks has signed with Microsoft's Admira marketplace, to sell data- and audience-optimized TV advertising inventory on Bio, History International and History en Espanol channels.

Allstate Gathers Media Sellers, Invites Ideas

Published 4 years, 1 month ago
Knowing that, in the current economy, media sellers are willing to jump through a lot of hoops to land advertising deals, Allstate Insurance gathered media company executives in New York this week to ask for better ways to reach people across a variety of media channels.

Women Favor Olympics

Published 4 years, 1 month ago
Unlike the male-favored Super Bowl, the TV audience for the Winter Olympics is predominantly female, according to The Nielsen Company.

Conde Nast Boosts Ad Rates 2.5% Instead of Its Usual 5% Hike

Published 4 years, 3 months ago
Conde Nast is increasing its rates by 2.5% in 2010 - half its usual 5% increase.

Arbitron Forms Consortium to Demo Impact of Radio Ads on Sales

Published 4 years, 4 months ago
Arbitron, Dial-Global, Premiere Radio Networks, and Westwood One are partnering in an initiative they hope will improve how radio is incorporated into Marketing Mix Models that are widely used by advertisers to evaluate how product sales are influenced by advertising via different combinations of media.

Google TV Ads Nabs Second-by-Second Data with TiVo Deal

Published 4 years, 5 months ago
Google has signed a deal to subscribe to TiVo's user data for its Google TV Ads platform, which will give media buyers access to second-by-second data of how subscribers to the digital video recorder service are watching television - including whether they are viewing, or fast-forwarding through, ads.