Unlike the male-favored Super Bowl, the TV audience for the Winter Olympics is predominantly female, according to The Nielsen Company.
Through February 21, 2010, an estimated 56% of Olympic viewers are female, while 44% are male. Super Bowl viewership earlier this month was almost the exact opposite, with its audience composed of 54% males and 46% females.
Older, White Viewers Watch...
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Conde Nast is increasing its rates by 2.5% in 2010 - half its usual 5% increase.
Conde Nast is also reportedly more willing to negotiate and make concessions on certain things at the moment, media buyers say (via Adweek). However, the publisher refuses to bargain on full-page bleeds. A bleed surcharge of 15% is included on the publisher’s rate cards, and buyers who want nonbleed rates must...
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Arbitron, Dial-Global, Premiere Radio Networks, and Westwood One are partnering in an initiative they hope will improve how radio is incorporated into Marketing Mix Models that are widely used by advertisers to evaluate how product sales are influenced by advertising via different combinations of media.
The consortium will fund the initiative and work with the leading marketing mix companies to...
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Google has signed a deal to subscribe to TiVo’s user data for its Google TV Ads platform, which will give media buyers access to second-by-second data of how subscribers to the digital video recorder service are watching television - including whether they are viewing, or fast-forwarding through, ads.
Google TV Ads has deals to sell local advertising on 96 channels reaching DISH Network...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
Spot Runner, the company that lets marketers buy and develop ads across TV and radio, has launched a new web-based technology platform that it says improves the process of buying and selling TV advertising by automating some of the processes involved.
The process of media buying and selling for TV has become much more complex, which has created the need for new technology, according to Spot...
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Oct. 15: Total Cable Upfront down 12%
Cable’s upfront was down significantly, though it did not drop in total volume as much as broadcast did. The tally for cable was $6.73 billion, down 12% from last year, compared to broadcast’s 22% drop.
Last year, cable pulled $7.65 billion in the upfront. Reasons for the decline include reduced client budgets and mid-single-digit declines in CPMs. And,...
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In the wake of the unexpected closure of Conde Nast’s Gourmet, some media buyers are likely to demand more transparency from magazines.
Conde Nast announced last week that Gourmet, as well as Cookie, Modern Bride and Elegant Bride, would be shuttered. “Some [closures] come out of left field, if you will,” Brenda White, svp, publishing activation director, Starcom USA is quoted as saying in...
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Owners of five of the most prominent digital billboards in Times Square have partnered to offer a coordinated media buy which they say will offer brands the opportunity to achieve “an unprecedented dominance” of Times Square, Clear Channel announced this week.
Owners of the billboards include ABC Regional Sports & Entertainment Sales, Clear Channel Spectacolor, NASDAQ, News Corp. and Reuters....
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NBC Everywhere, the out-of-home unit of NBCU, has signed a content and advertising partnership with Gas Station TV in a move that will have NBCU content reaching more than 30 million viewers each month during their routine visits to the pump, the companies say.
The move is a response to advertisers’ desire for “additional scale adjacent to NBCU’s premium content,” says Mark French, SVP and GM...
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Katz 360 Sales, the digital sales arm of the Katz Media Group, has teamed with Rubicon’s onDemand platform, to offer a Katz Online Display product, which will allow advertisers to geo-target campaigns across the web’s largest sites, the companies say.
The Rubicon Project’s technology, through the Rubicon onDemand platform, will enable the Katz 360 team to customize content and audience...
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