- At The Cable Show, Obama advisor David Axelrod said that though cable is an important part of election advertising, local TV is its “nuclear weapon,” reports Broadcasting & Cable. Axelrod said that 68% of media spending went to broadcast stations in battleground markets in 2008. "It isn't always terribly efficient, but you hit a lot of people in that market and that market may be pivotal to the election,” he said.
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Media-buying executives say clients have no plans to rein in spending, though there is a level of concern about recent economic signals, according to Media Daily News. Categories that are spending heavily include autos, retail to pharmaceutical and CPGs, while quick-service restaurants seem more cautious.
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Not as hot as its "breakout hit" Switched at Birth, which launched with record-breaking 3.3 million viewers earlier this month, ABC Family's second new drama, The Nine Lives of Chloe King, debuted Tuesday with 2.2 million viewers, reports Deadline Hollywood.
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Game 7 of the 2011 NHL Stanley Cup Finals netted NBC a 3.2 rating/9 share in the 18-49 demo. The Boston Bruins' Stanley Cup victory over the Vancouver Canucks earned a preliminary 3.2 rating, up 6% from 2009's Game 7, reports Broadcasting & Cable.
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Google TV Ads Nabs Second-by-Second Data with TiVo Deal
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