NBC Owned Stations will begin selling national advertising for four Comcast SportsNets cable channels, reports the Washington Business Journal. Those channels include Comcast’s New England, Mid-Atlantic, Northwest and Philadelphia networks.
Comcast Sports Group test drove the model in a trial run at New England Cable News (part of the Comcast Sports Group), and “It worked so well that we decided to expand this relationship to more markets,” Ray Warren, executive VP and chief revenue officer for Comcast Sports Group told Broadcasting & Cable.
Warren went on to describe that Comcast’s regional sports networks “have delivered a lot of value to advertisers because of the hard-to-reach male demos we attract.” Through combining selected regional sports networks with the NBC Owned Stations, Warren sees Comcast as “able to create a complete local package with compelling cross-demo appeal for advertisers that is unprecedented in its reach."
Comcast Sports Group and NBC Owned Stations (there are 10 stations in the group, nationwide) will roll out the model over the next four months, beginning in New England.
Cable Show: Local TV is “Nuclear Weapon” of Elections | Despite Economic Jitters, Buying Continues
- At The Cable Show, Obama advisor David Axelrod said that though cable is an important part of election advertising, local TV is its “nuclear weapon,” reports Broadcasting & Cable. Axelrod said that 68% of media spending went to broadcast stations in battleground markets in 2008. "It isn't always terribly efficient, but you hit a lot of people in that market and that market may be pivotal to the election,” he said.
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Media-buying executives say clients have no plans to rein in spending, though there is a level of concern about recent economic signals, according to Media Daily News. Categories that are spending heavily include autos, retail to pharmaceutical and CPGs, while quick-service restaurants seem more cautious.
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Not as hot as its "breakout hit" Switched at Birth, which launched with record-breaking 3.3 million viewers earlier this month, ABC Family's second new drama, The Nine Lives of Chloe King, debuted Tuesday with 2.2 million viewers, reports Deadline Hollywood.
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Game 7 of the 2011 NHL Stanley Cup Finals netted NBC a 3.2 rating/9 share in the 18-49 demo. The Boston Bruins' Stanley Cup victory over the Vancouver Canucks earned a preliminary 3.2 rating, up 6% from 2009's Game 7, reports Broadcasting & Cable.
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