Bing experienced approximately 15% growth in its share of U.S. searches in February 2010, according to The Nielsen Company.
MSN/WindowsLive/Bing accounted for 12.5% of approximately 9.17 billion searches last month, or 1.14 billion searches. This put MSN/WindowsLive/Bing in third place overall. Google Search led all search providers with a 65.2% search share, or about 5.98 billion searches....
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Mobile ad rates have increased dramatically in recent years, while the number of Google searches on mobile phones has increased five-fold over the last two years, he said (via Reuters).
The use of technology such as GPS data that can tell Google where the...
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Google has introduced a new application that lets mobile users search local retailers’ inventory to see if a particular item is in stock.
Here’s how it works: users type in the name of a product and the app pulls up the local participating retailers that carry it. If there is a blue dot next to the retailer, that means the product is in stock, Google explains.
The app fills in a missing piece...
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Omniture and Facebook have teamed to provide online marketers with solutions to help marketers optimize Facebook as a marketing channel.
The partnership automates media buying on Facebook and provides a single dashboard to plan, deliver and measure campaigns.
Facebook Media Buying
Using Omniture, marketers can use the company’s search engine marketing management application, combined with new...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
Ninety-four percent of online shoppers conduct research prior to making a purchase, and 61% of online shoppers always or often use search engines, according to the Compete Online Shopper Intelligence Study.
Although overall search engine usage by online shoppers is high, it varies greatly depending on what type of product is being bought. For example, apparel shoppers are the least likely to...
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Google is testing a new local business ad format called Enhanced Listings that allows the advertiser’s presence to stand out on a map, or otherwise call attention to something that it wants to highlight, such as a sale or coupon.
The format went live in test cities San Jose, CA, and Houston, Texas, writes Search Engine Land (via MarketingVOX). There are any number of ways advertisers can...
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R.H. Donnelley has emerged from Chapter 11 bankruptcy as Dex One Corp., having shed about $6.4 billion in debt and $500 million in annual interest payments, reports BtoB.
Dex One Corp. distributes its Dex-branded Yellow Pages and white pages directories in more than 600 markets, and also runs the local search engine Dexknows.com. The company also runs mobile search services.
YP Publishers...
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A Harvard Business School professor has identified a new breed of click fraud that not only simulates clicks on a Google ad - but also seemingly generates a “real” customer purchase on the advertiser’s website.
Professor Ben Edelman, who has researched such related issues as invisible online ads - sleight-of-hand tactics used by some websites to sell more advertising than they have space for -...
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Yahoo appears to be working on combining search with social media and interaction technology in an application that looks to be on a grander scale than anything currently in the market. The company received a patent last month for a contextual mobile local search application “based on social network vitality information.”
According to the U.S. Patent & Trademark Office abstract, Yahoo is...
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Google has been awarded a patent on ad technology that inserts ads in its Street View mapping images - suggesting the search engine giant will expand its ad offerings to this popular application.
In the patent application, Google says it will identify buildings, posters, signs and billboards in its StreetView images - and then let advertisers replace these images with more up-to-date ads....
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