Advertising, Marketing & Media Issues

Business Environment

Demographics & Regions

Media Options & Channels

Sales, Operations & Tech

Verticals & Sectors

Subscribe to Media Buyer Daily

Join our LinkedIn group Follow us on Twitter Read our RSS newsfeed

Archives » Search Engine Optimization

Chart: Click Growth Trends, Q2 2010-Q2 2011

Published 2 years, 9 months ago

Click Growth Trends About this chart: Source: Efficient Frontier / Context Optional, "Global Digital Marketing Performance Report," July 2011. The analysis was completed based on data from Efficient Frontier search engine marketing customers and the resulting Efficient Frontier’s Customer Index. The Efficient Frontier Customer Index represents a subset of Efficient Frontier clients who have spend data for six consecutive quarters or more whose resulting SEM metrics are then normalized to average industry category contributions established by multiple third party data providers. 

 

 

 

Chart: Impressions Trends for Yahoo/Bing, Google, Q2 2010-Q2 2011

Published 2 years, 9 months ago

Impressions Trends  yahoo/bing googleAbout this chart: Source: Efficient Frontier / Context Optional, "Global Digital Marketing Performance Report," July 2011. The analysis was completed based on data from Efficient Frontier search engine marketing customers and the resulting Efficient Frontier’s Customer Index. The Efficient Frontier Customer Index represents a subset of Efficient Frontier clients who have spend data for six consecutive quarters or more whose resulting SEM metrics are then normalized to average industry category contributions established by multiple third party data providers. 

 

 

 

Google +1 Adds Publishing Partners | Some Ask ICANN .why? | Microsoft-Nielsen Target Web-to-TV

Published 2 years, 10 months ago
  • Google has 19 new media partners worldwide who are implementing Google’s +1 button their news articles and pages, including The Telegraph, Independent.co.uk, NME and Last.fm, reports Paid Content. Google has been working with publishers to introduce the button, many of whom expressed concern about how much access they would have to data collected by Google from readers who “+1” content.

  • ICANN’s recently unveiled plans to sell new .brand domain names for about $185,000 apiece has some considering the what-for, according to BtoB Online. Esther Dyson, a digital entrepreneur and former chairwoman of ICANN, expressed doubts: “I think it's kind of a useless market; and, if I had $185,000, I'd spend it on something else.”

  • Microsoft's advertising division is collaborating with Nielsen to measure how effectively online advertising for TV programming leads desired viewers to actually watch the program. The Television Online Effect pilot program will begin some time in July, and use aggregate profile data from Nielsen's TV/Internet Fusion panel, an integrated database of more than 250,000 people. From that data, Microsoft will create a target audience, and then run a campaign across multiple Microsoft properties, reports MultiChannel News.

  • Monster Worldwide, the parent company of job search site, Monster, has launched BeKnown, a professional networking Facebook app designed to enable users to establish a professional network and search for jobs, writes BtoB Online. BeKnown is available in 19 different languages, and aims to give Facebook users a separate, more professional place to collect work-related content.

  • Vancouver, B.C.-based gaming studio Silicon Sisters, female creators of content targeting the girl-gamer audience, is gearing up to release their second girl game. The studio released its well-received first game, School 26, in April, and the next School 26 game -- Summer of Secrets – is due in July, writes Media Shift.

Three State AGs Review Google Search Advertising | AOL MapQuest Launches Local Business Platform

Published 2 years, 10 months ago
  • Google is at the center of multiple government investigations into whether it is using its dominance in search advertising to diminish competition. At least three state attorneys general have started antitrust investigations into Google, Reuters reports. The company, which dominates U.S. and global markets for search advertising, has been accused by competitors of favoring its own services over rivals in its search results.

  • Barnes & Noble is releasing the exclusive digital edition commemorative issue from O, The Oprah Magazine, covering the 25 seasons of “The Oprah Winfrey Show,” for NOOK Color customers. Users of with Android tablets can also access the magazine using the NOOK for Android reading app.

  • Media platform company Specific Media updated its advertisers with online video campaigns statistics less than a year since acquiring online video company,  BBE. The company said that as a result of applying targeting to video, video advertising click-through rates increased 21% and view-through rates jumped 46% in Q1 2011.

  • AOL’s MapQuest has started a “Local Business Center,” a free platform for businesses to add their own content to MapQuest’s listings. The Local Business Center also offers paid upgrades featuring premium listings and distribution on eight additional sites.

  • Mobile data services provider NeuMedia will acquire Cameo Stars, a social marketing and entertainment company that has combined virtual goods and branded content – into its own sort of content offering, the "social cameo."  The Cameo Stars platform has  relationships with the likes of Kim Kardashian, Dale Earnhardt Jr., Carmen Electra and other large brands.

Facebook, Microsoft Support AT&T Merger Bid | Kindle Sunshine Deals Heat Bestseller List

Published 2 years, 10 months ago
  • Eight technology giants, including Facebook and Microsoft, and 10 venture capital firms, filed letters in support of AT&T’s $39 billion takeover of T-Mobile USA. The letters filed with the FCC supported to AT&T’s argument that the T-Mobile deal will help the company extend its next-generation data network across the country, helping to meet the growing need for wireless broadband services, reports The New York Times.

  • Amazon Kindle’s Sunshine Deals promotion is already impacting the Kindle bestseller list, reports Paid Content. Of today’s top 100 books on the paid bestseller list, 30 titles are part of the Sunshine Deals promotion, and of those -- 80%, or 24 books -- were not bestsellers before the promotion began.

  • Google has acquired Canadian social analytics company PostRank, whose social-listening technology already is integrated into Google Analytics. Terms of the deal were not disclosed, reports B-to-B magazine. PostRank tracks content on 20 social media sites, providing data to companies to help target prospects and customers. The company also offers an analytics tool for publishers. 

  • The Financial Times has launched its HTML5 tablet and mobile “app” today ahead of the June 30 deadline for publishers to comply with Apple’s revised app terms, reports Paid Content. “We won’t be stepping off the iPad -- we might not be on iTunes. Over half our traffic on iPad comes through the browser anyway; that doesn’t get talked about much in the media,” said Rob Grimshaw, Financial Times online managing director.

Chart: Types of Interactive Marketing in Use, 2010 v. 2011

Published 2 years, 11 months ago
About this chart: Source: Chief Marketer, May 2011. "2011 Interactive Marketing Survey" The survey was conducted online between February 9 and March 20, 2011, and polled 647 active marketing professionals distributed across both business-to-consumer and business-to-business models from brands and agencies working in the manufacturing, retail, financial, healthcare, travel, entertainment, advertising, publishing, database and non-profit sectors.

PBS Launches Kids App | SEO Headlines Not Funny | Facebook Behind Anti-Google Campaign

Published 2 years, 11 months ago
  • In step with the success of its iPhone, iPod touch and iPad content that has more than a million active users, PBS has launched a PBS KIDS Video for iPad App, reports Broadcasting & Cable. The app offer free video streaming of over 1,000 episodes from PBS KIDS and PBS KIDS GO! series, including The Cat in the Hat Knows A Lot About That, Dinosaur Train, Super Why, Sid the Science Kid, Sesame Street and Wild Kratts. The app, available from the App Store, also has content for parents.

Chart: U.S. Search Success Rate, February-March 2011

Published 3 years ago
About this chart: Source: Experian Hitwise.

Chart: Leading U.S. Search Engine Providers, February-March 2011

Published 3 years ago
About this chart: Source: Experian Hitwise.

IgnitionOne Reports 12.6% Q1 Increase in Search Spend

Published 3 years ago
  • SearchIgnite and sister company Netmining unified under the brand, IgnitionOne, to combine their marketing technology and real-time audience scoring capabilities. The new company will offer a single dashboard, the “Digital Marketing Suite,” which aims to provide marketers with the ability to manage online advertising, optimize conversions on websites, and receive cross-channel attribution and analytics. Their first report on US search advertising, which reveals a 12.6% increase year-over-year for search advertising in Q1 2011, and a quarter-over-quarter search spend decline relative to the post-holiday season, is available here.