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Archives » Search Engine Optimization

A Primer and a Platform for Buying Online Ads

Published 3 years ago
  • “Perhaps it is time to buy online ads,” writes Gannett’s tech columnist for newspaper and radio, Kim Komando. What follows is a step-by-step guide to buying within Google's AdWords for newcomers to the process, including budgeting and bid control as well as a few insights into click fraud.

Google Search at 95% of EU Market, More Antitrust Filing Expected

Published 3 years ago
Google may likely expect more complaints to European Union antitrust regulators about its activities given its “extremely large” market share for Web search and advertising, the EU’s competition commissioner said. Joaquin Almunia, the region’s antitrust chief, said a complaint about Google filed by Microsoft last week will “not be the last one.” Google is under pressure from global regulators who are probing whether the company uses its dominance of Web search to thwart competition. While Microsoft and partner Yahoo! Inc. have about a quarter of the U.S. search market and Google the rest, Google has almost 95 percent of the market in Europe. Read the whole story from Bloomberg.com here.

Google Offers $900 Million for Nortel’s Suite of Telecom Patents

Published 3 years ago
Nortel Networks Corporation announced a stalking horse asset sale agreement with Google for the sale of all of Nortel’s remaining patents and patent applications for a cash purchase price of US$900 million, according to a company statement. The agreement includes the planned sale of approximately 6,000 patents and patent applications spanning wireless, wireless 4G, data networking, optical, voice, internet, service provider, semiconductors and other patent portfolios. The patent portfolio includes nearly every aspect of telecommunications and additional markets as well, including Internet search and social networking. "This is an unprecedented opportunity to acquire one of the most extensive and compelling patent portfolios to ever come on the market", said George Riedel, Chief Strategy Officer and President of Business Units, Nortel. "We look forward to what we hope will be a robust auction, following the requisite court approvals, currently expected to be held in June 2011". The stalking horse asset sale agreement sets up bidding procedures for an auction that allows other qualified bidders to submit higher or otherwise better offers.

Salesforce.com Acquires Radian6 | +1 is the Google Like | 7 Tips for Location-based Marketing

Published 3 years ago
  • Customer relationship manager Salesforce.com is acquiring social media “buzz” monitor Radian6 for $276 million in cash and $50 million in stock. About $10 million in stock and $4 million in cash will be issued to founders over the next two years, subject to certain “vesting conditions.” The acquisition comes after months of investment activity by Salesforce, writes paidcontent.org. In February, Salesforce participated in a $4 million round by Twitter and Facebook client Seesmic. Last month, Salesforce was part of a $32 million fourth round of funding for HubSpot, which sells all-in-one software used by businesses to get online leads. Read the whole story here.

Yahoo’s New Search Delivers “Top 3” Results

Published 3 years ago
Yahoo has released the beta version of Search Direct, their new search engine, currently available on search.yahoo.com and on the search results page, the release on yahoo.com coming in a few more weeks, according to ysearchblog.com. Say Yahoo: “We offer the top 30 results in a way that is extremely simple to comprehend. As the user types, we provide the top 10 most likely searches and for each of those we provide the top 3 results. We call it search previews. It provides bite size results that make it incredibly easy for a user to scan and actually comprehend the top results. And once the user finds the site they need, we provide direct access to it, removing the unnecessary step of a results page.” Delivery of the top three results is based on the context of the search, network behavior, and behavior of the masses.

Chart: Below Average Cost per Lead, Inbound vs. Outbound, 2011

Published 3 years, 1 month ago
About this chart: Source: HubSpot, The 2011 State of Inbound Marketing. The report is based on a January 2011 survey of 644 professionals familiar with the business' marketing strategy.

Chart: Above Average Cost per Lead, Inbound vs. Outbound, 2011

Published 3 years, 1 month ago
About this chart: Source: HubSpot, The 2011 State of Inbound Marketing. The report is based on a January 2011 survey of 644 professionals familiar with the business' marketing strategy.

Google Instant Previews Migrates to Mobile Devices

Published 3 years, 1 month ago
Google announced that Instant Previews is now available on mobile for Android (2.2+) and iOS (4.0+) devices in 38 languages. Google Similar to the desktop version of Instant Previews, provides a fast and interactive way to evaluate search results. Users can visually compare search results from webpage snapshots, making it faster and easier to choose a result, according to the Google blog.

Google Social Search Adds Friendly Results | Verizon FiOS Gets ESPN | Bing Allows Trademarked Words

Published 3 years, 1 month ago
  • Google’s social search, launched first in 2009, just got a little more, well, social. The company announces that social search results will now be mixed throughout results based on relevance (in the past they only appeared at the bottom). This means users will start seeing more from people like co-workers and friends, with annotations below the results they’ve shared or created.

MediaNews Group: No Plans for Consolidation | NYT Surfs Upon Link Scheme at Retailer JCPenney

Published 3 years, 2 months ago
  • MediaNews Group executive chairman Dean Singleton says the “irresponsible” press release put out Friday by the Newspaper Guild was based on “a casual phone conversation” he had with guild president Bernie Lunzer about the future of the newspaper industry, and that “contrary to the assertions made in the release, there are no plans for ‘national consolidation’ of MNG’s editing processes,” he writes. The Newspaper Guild on Friday issued a press release referring to a casual phone conversation I had with Bernie Lunser, president of the Guild, concerning the future of the newspaper industry and how newspapers can better serve their readers in print, online and on mobile products. Singleton said that despite the assertions made in the release, there are no plans for “national consolidation” of MNG’s editing processes, reports ponyter,org.