Advertisers spent an estimated $117 billion on US media in 2009, a 9% drop from 2008, according to [pdf] figures released by The Nielsen Company.
Auto Spending Tanks
Spending on automotive-related ads dropped by more than one-fifth during 2009. Although automotive factory and dealership ads were still the number one product category for ad spending with $8.4 billion in 2009, this is 23.5% less...
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Four in ten (42%) Americans indicate they have become sick or ill during the past two years from what they attribute at least in part to something they ate, according to a new Harris Poll from Harris Interactive.
Consumers Identify, Eliminate Sick Foods
Sixty-nine percent of those who attribute an illness to a food item think they know what made them sick. As a result, 26% of those who indicate...
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NBCU is expecting to lose at least $250 million on its coverage of the Vancouver Games due to slow ad sales and other factors.
NBCU paid big for rights fees for the Winter Olympics, in part because of the locale of the Games, which meant more than half of the U.S. will be able to watch the events live.
NBCU’s Skyrocketed Bid Was ‘Faulty’
NBCU paid big for rights fees for the Winter Olympics,...
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MediaNews Group, publisher of 54 daily newspapers and more than 100 non-daily newspapers, including the Denver Post and the San Jose Mercury News, filed for bankruptcy late last week in a move which will allow the holding company to erase much of its debt and which may lead to newspaper consolidation.
Some potential newspaper combinations could be the company’s paper in St. Paul with the Star...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
Though still not a growth medium, ad revenue for local radio is expected to drop by just 2.5% in 2010, according to a new forecast from Magna.
Local radio will fall 2.5% from the $13.1 billion in ad revenue local radio pulled in 2009. Last year, local radio tanked by 20.9%, according to Magna (via Radio Ink).
Magna expects network and satellite radio to be up 2% in 2010, to $1.1 billion,...
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Variety is on the block, according to latest reports, despite the fact that owner Reed Business Information has insisted that it is not putting the title up for sale.
The company said in July, when RBI’s parent, Reed Elsevier, announced that it was selling off its magazines piecemeal, that it would hang onto Variety, writes The Wrap. Those saying the title is on the block include former and...
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Citadel Broadcasting and NextMedia have filed for Chapter 11 bankruptcy protection. Each made the move under pre-negotiated agreements with lenders.
Citadel’s restructuring will jettison about $1.4 billion in debt, leaving it with a new loan principal of $762.5 million. NextMedia will have debt of about $128 million after the restructuring, writes Radio Ink.
Both companies say business will...
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Broadcast TV ad revenues sank 22.6%, to $8.8 billion, in the third quarter of this year compared to the same period in 2008, with local broadcast falling a steep 28.1%, to $3.1 billion.
Network TV was down 21.5%, to $4.7 billion. Syndicated TV fared best, down just 7.2%, according to a Television Bureau of Advertising analysis of estimates from TNS Media Intelligence.
For the year-to-date,...
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Despite the almost insurmountable challenges facing the newspaper industry today, most Americans admit to still reading them.
According to Scarborough Research’s latest Integrated Newspaper Audience study, 74% of American adults - or 171 million people - either read a newspaper or visit a newspaper website at least once a week.
Among a more affluent, educated audience, readership is even...
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For the first month in a year, the advertising industry added jobs in September.
The industry, which includes advertising, marketing services and media, added 800 jobs, the first gain since October 2008, according to AdAge’s DataCenter analysis of Bureau of Labor Statistics data.
The ad industry’s media sectors added 3,000 jobs, while advertising and marketing-services sectors cut 2,200 jobs...
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