British Sky Broadcasting Group plans to launch Europe’s first 3D television channel on April 3. The first program will be a soccer match between Manchester United and Chelsea.
More than 1,000 clubs and pubs in the U.K. and Ireland have signed on to carry Sky 3D, according to BSkyB.
Later in the year, Sky 3D will offer a range of movies, sport, documentaries, entertainment and arts content. The...
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The down economy has opened up new opportunities to marketers interested in taking advantage of airport advertising.
“Some of the larger international [airports] are open to very different types of business,” says Pam Horn, national sales manager for Clear Channel Airports (via Brandweek). More and more airports are beginning to allow large displays such as the type Monster Media installs,...
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Three-quarters of marketers use website data to complement demographic and transactional data according to [pdf] a new study from marketing technology provider Unica.
Most Marketers Use Online Data
Marketers with an online presence routinely collect information about their online visitors. This includes information about customer interests, intent, and behavior. A very high proportion of...
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The mobile web 2.0 market, currently valued at $5 billion, will reach almost $19 billion by 2014, according to a new study from Juniper Research.
The study defines web 2.0 as primarily consisting of social web, geolocation and presence. Social web includes applications for community, social gaming, blogging, dating and chatting, which can be free or paid, MarketingCharts notes.
Although...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
Procter & Gamble is expanding its Future Friendly marketing effort that promotes environmental responsibility via consumer education.
P&G, which owns Tide, Pampers, PUR and Duracell, among other brands, first introduced Future Friendly at the 2009 Clinton Global Initiative in September of 2009.
Now, with a full marketing launch kicking off the week of March 29, P&G hopes to reach or exceed its...
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The Pew Project for Excellence in Journalism’s new annual report shows that for the third consecutive year, only digital and cable news saw audiences grow among the key sectors that deliver news in 2009.
Across cable, gains came largely from Fox News Network, though CNN gained viewers during the day.
The report also indicated the Americans are increasingly “on-demand” consumers, looking for...
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Close to half of global marketers currently use social media in their marketing efforts, according to [pdf] a new study from marketing technology provider Unica (via MarketingCharts), and nearly all global marketers will use social media in the future.
Eight in 10 Marketers Use or Will Use SocNets
Reflecting the rapid explosion in the popularity of social media sites such as Facebook and...
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Digital TV and radio local ad revenue will significantly outpace overall local ad revenue growth in those media, according to a new report from BIA/Kelsey.
Mobile and web platform digital revenue will jump 17.8% (compound annual growth rate), to $18.3 billion, while total ad revenue for those media will grow just 2.8%, from $29.9 billion in 2009 to $34.3 billion in 2014.
This year, local TV...
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Captivate Network is claiming an audience of over four million employed, high-income consumers who watch the company’s elevator screens and use the content to make purchasing decisions.
The company’s claims are based on a survey conducted by Nielsen. The survey showed that Captivate delivers more than 31 million impressions to over four million professionals in the 25-54 demo in an average...
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eBay has launched two green initiatives aimed at positioning itself as a conservationist in the eyes of consumers. The online marketplace has unveiled a new green shopping hub that will help consumers find millions of green products, and launched its eBay Green Team Challenge that commits the online giant to save up to a quarter of a million acres of rainforest for consumers who...
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