Small-to-midsized business (SMB) marketers are primarily interested in segmenting emails by recipient preferences and behaviors, according to [pdf] a recent study by GetResponse.
The “2010 Email Marketing Trends Study” indicates that almost six in ten SMB marketers (59.4%) plan to segment their emails according to interest-based preferences of the recipients. The second most popular...
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Small businesses are steadily increasing their adoption of social media to attract and retain customers at a relatively low cost, according to the Small Business Success Index.
Social media adoption by small businesses doubled from 12% in 2008 to 24% in 2009, according to the index, MarketingVOX writes. The biggest expectation small business owners have from social media is expanding external...
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A company called Printcasting is experimenting with a way to attract more advertisers and readers to print magazines while using an innovative model that allows nearly anyone to be a magazine publisher.
Printcasting (“People-powered Magazines”) lets would-be publishers choose articles and blog posts, along with a template, and then print and distribute their magazines themselves, The New York...
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MediaNews Group, Belo, Hearst and Cox Newspapers have all penned partnerships with Verve Wireless to create mobile content for their newspapers.
Verve Wireless allows local media companies and advertisers to extend their reach to mobile devices across all the major carriers, according to the company. Verve will create a platform for the distribution of mobile content for papers including the...
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40% of corporate exhibitors and exhibition management professionals feel digital marketing is vital to the execution of live events, while 17% consider it a lead tactic, according to a study by The Center for Exhibition Industry Research (CEIR) and marketing firm George P. Johnson.
What’s more, 81% of respondents rely on webinars — the most common virtual event strategy used, according to...
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As American consumers grow ever more familiar with, and dependent on, online shopping, expectations about the quality of their online shopping experience increase dramatically, and the stakes get higher for retailers.
Power shoppers - those who shop online at least three times per month - have the highest expectations, according to the fourth annual Allurent Holiday Online Shopping Survey...
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Inflection Point Media has launched an ad network that zeroes in on potential buyers seeking particular products and services.
The service combines search and behavioral targeting, relying primarily on ad-tags to identify users seeking business-related items, then serving ads from other sites based on their intent to purchase those items, writes MarketingVOX.
According to CEO/founder of
Starting May 12, the U.S. Postal Service will begin offering volume discounts for its Express and Prority Mail products.
Express Mail, for overnight delivery, will go to the industry standard, zone-based pricing system. Shippers will pay less for destinations closer to where packages are mailed and will receive discounts for purchasing the service online or through a corporate...
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Eight of 10 Americans have little patience for merchants who don’t answer the phone - and for the key demographic for buying most home and professional services (adults 35-44) that figure rises to nearly 88 percent, according to a study conducted in August for FastCall411 by Synovate, writes MarketingCharts.
The implications of the study, according to Richard Rosen, founder and CEO of...
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NYTimes.com has rolled out a small business section on its website, covering topics such as management, innovation and legal issues.
The section includes weekly columns, features from Times journalists, and articles from third party sources covering the SMB market such as AllBusiness.com, Inc. and SmallBusiness.org, writes BtoB.