The Association of Business Information and Media (ABM) has released its latest Business Information Network (BIN) Report, a compilation of trade media sales data and revenue for business-to-business (B2B) media companies. Total revenues for B2B media companies in the U.S. rose from $24.7 billion in 2010 to $26.5 billion in 2011, an overall increase of 7.2%.
The BIN Report covers four B2b revenue streams, in order from largest to smallest: trade shows; print advertising; digital advertising; and data. The data category includes rich media and business information services on a subscription and transactional basis.
Digital advertising led in gains, with a leap from $5.2 billion to $6.4 billion, a boost of 22%. Print gained only 3.8% by comparison, but still represented $7.7 billion in revenues, or $1.3 billion more than digital. But that won’t last.
Trade show revenue contributed the highest revenue by stream at $10.5 billion, but showed the weakest gains at 2.2%. Still, by share of all revenue, it was the largest contributor to the industry revenue, at 40%.
- Facebook is testing a fifth ad placement on photo pages, ClickZ has learned. The social media site added a fourth ad placement in September, which gave Facebook 33 percent more inventory on pages where it appeared for 2010's final quarter.
- Google has confirmed that it is preparing a service called “Google Offers,” designed to compete with the popular social buying site Groupon, reported Search Engine Land. At this stage, Google is communicating with small businesses to enlist their support and participation in a test of the program.