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Archives » Small Biz

Facebook Preps Fifth Ad Position | Google Confirms Coupon Plan

Published 1 year ago
  • Facebook is testing a fifth ad placement on photo pages, ClickZ has learned. The social media site added a fourth ad placement in September, which gave Facebook 33 percent more inventory on pages where it appeared for 2010's final quarter.
  • Google has confirmed that it is preparing a service called “Google Offers,” designed to compete with the popular social buying site Groupon, reported Search Engine Land. At this stage, Google is communicating with small businesses to enlist their support and participation in a test of the program.

SMB Marketers Segment Emails by Preference, Behavior

Published 1 year, 11 months ago
Small-to-midsized business (SMB) marketers are primarily interested in segmenting emails by recipient preferences and behaviors, according to [pdf] a recent study by GetResponse.

Small Businesses Increasing Use of Social Media

Published 1 year, 11 months ago
Small businesses are steadily increasing their adoption of social media to attract and retain customers at a relatively low cost, according to the Small Business Success Index.

Printcasting Democratizes Magazine Publishing

Published 2 years, 6 months ago
A company called Printcasting is experimenting with a way to attract more advertisers and readers to print magazines while using an innovative model that allows nearly anyone to be a magazine publisher.

Verve Wireless to ‘Mobilize’ Content for MediaNews Group, Belo, Others

Published 2 years, 7 months ago
MediaNews Group, Belo, Hearst and Cox Newspapers have all penned partnerships with Verve Wireless to create mobile content for their newspapers.

Email, Webinars Top Digital Marketing Tactics for Event Planners

Published 2 years, 8 months ago
40% of corporate exhibitors and exhibition management professionals feel digital marketing is vital to the execution of live events, while 17% consider it a lead tactic, according to a study by The Center for Exhibition Industry Research (CEIR) and marketing firm George P. Johnson.

Online Shoppers Seek Freshness, Innovation

Published 3 years ago
As American consumers grow ever more familiar with, and dependent on, online shopping, expectations about the quality of their online shopping experience increase dramatically, and the stakes get higher for retailers.

New Ad Network Targets SMB Buyers

Published 3 years ago
Inflection Point Media has launched an ad network that zeroes in on potential buyers seeking particular products and services.

USPS Reads Book on Capitalism, Offers Discounts

Published 3 years, 11 months ago
Starting May 12, the U.S. Postal Service will begin offering volume discounts for its Express and Prority Mail products.

Consumers Expect Local Businesses to Pick up the Phone

Published 4 years, 4 months ago
Eight of 10 Americans have little patience for merchants who don't answer the phone - and for the key demographic for buying most home and professional services (adults 35-44) that figure rises to nearly 88 percent, according to a study conducted in August for FastCall411 by Synovate, writes MarketingCharts.
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