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Archives » Small Biz

Research: Digital Ads, Data Boosted B2B Media Growth in 2012

Published 2 years ago

The Association of Business Information and Media (ABM) has released its latest Business Information Network (BIN) Report, a compilation of trade media sales data and revenue for business-to-business (B2B) media companies. Total revenues for B2B media companies in the U.S. rose from $24.7 billion in 2010 to $26.5 billion in 2011, an overall increase of 7.2%.

The BIN Report covers four B2b revenue streams, in order from largest to smallest: trade shows; print advertising; digital advertising; and data. The data category includes rich media and business information services on a subscription and transactional basis.

Digital advertising led in gains, with a leap from $5.2 billion to $6.4 billion, a boost of 22%. Print gained only 3.8% by comparison, but still represented $7.7 billion in revenues, or $1.3 billion more than digital. But that won’t last.

Trade show revenue contributed the highest revenue by stream at $10.5 billion, but showed the weakest gains at 2.2%. Still, by share of all revenue, it was the largest contributor to the industry revenue, at 40%.

Facebook Preps Fifth Ad Position | Google Confirms Coupon Plan

Published 3 years, 2 months ago
  • Facebook is testing a fifth ad placement on photo pages, ClickZ has learned. The social media site added a fourth ad placement in September, which gave Facebook 33 percent more inventory on pages where it appeared for 2010's final quarter.
  • Google has confirmed that it is preparing a service called “Google Offers,” designed to compete with the popular social buying site Groupon, reported Search Engine Land. At this stage, Google is communicating with small businesses to enlist their support and participation in a test of the program.

SMB Marketers Segment Emails by Preference, Behavior

Published 4 years, 1 month ago
Small-to-midsized business (SMB) marketers are primarily interested in segmenting emails by recipient preferences and behaviors, according to [pdf] a recent study by GetResponse.

Small Businesses Increasing Use of Social Media

Published 4 years, 2 months ago
Small businesses are steadily increasing their adoption of social media to attract and retain customers at a relatively low cost, according to the Small Business Success Index.

Printcasting Democratizes Magazine Publishing

Published 4 years, 9 months ago
A company called Printcasting is experimenting with a way to attract more advertisers and readers to print magazines while using an innovative model that allows nearly anyone to be a magazine publisher.

Verve Wireless to ‘Mobilize’ Content for MediaNews Group, Belo, Others

Published 4 years, 10 months ago
MediaNews Group, Belo, Hearst and Cox Newspapers have all penned partnerships with Verve Wireless to create mobile content for their newspapers.

Email, Webinars Top Digital Marketing Tactics for Event Planners

Published 4 years, 10 months ago
40% of corporate exhibitors and exhibition management professionals feel digital marketing is vital to the execution of live events, while 17% consider it a lead tactic, according to a study by The Center for Exhibition Industry Research (CEIR) and marketing firm George P. Johnson.

Online Shoppers Seek Freshness, Innovation

Published 5 years, 2 months ago
As American consumers grow ever more familiar with, and dependent on, online shopping, expectations about the quality of their online shopping experience increase dramatically, and the stakes get higher for retailers.

New Ad Network Targets SMB Buyers

Published 5 years, 2 months ago
Inflection Point Media has launched an ad network that zeroes in on potential buyers seeking particular products and services.

USPS Reads Book on Capitalism, Offers Discounts

Published 6 years, 1 month ago
Starting May 12, the U.S. Postal Service will begin offering volume discounts for its Express and Prority Mail products.