More than eight in 10 marketers plan to leverage at least one emerging marketing channel in the next 12 months, according to a new study from marketing technology provider Unica.
Almost Everyone Uses or Will Use Emerging Channels
The internet, combined with broad consumer adoption of mobile, social and rich media technologies, has set in motion a chain reaction in the fragmentation of media...
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The mobile web 2.0 market, currently valued at $5 billion, will reach almost $19 billion by 2014, according to a new study from Juniper Research.
The study defines web 2.0 as primarily consisting of social web, geolocation and presence. Social web includes applications for community, social gaming, blogging, dating and chatting, which can be free or paid, MarketingCharts notes.
Although...
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PBS is using a social network in the hopes of engaging a wider audience for a new documentary airing in April.
The public broadcasting station is airing its new documentary film, Earth Days: the Seeds of a Revolution, on Facebook eight days before the film is scheduled to first broadcast on television. This is the first time a major broadcaster has introduced a full-length documentary on the...
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Close to half of global marketers currently use social media in their marketing efforts, according to [pdf] a new study from marketing technology provider Unica (via MarketingCharts), and nearly all global marketers will use social media in the future.
Eight in 10 Marketers Use or Will Use SocNets
Reflecting the rapid explosion in the popularity of social media sites such as Facebook and...
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During the second half of 2009, internet users signing into websites using third-party log-ins preferred Facebook and Google by wide margins, according to user management platform provider JanRain.
Analyzing the behavior of users performing third-party log-ins to the roughly 173,000 websites using JanRain RPX, Google is the clearly preferred third-party site, representing 37.4% of total logins....
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This year, the Academy of Motion Picture Arts and Sciences rolled out its first mobile app before the Oscars ceremony, which aired Sunday, should any fans not be able to catch the awards show on television.
Visitors that went to m.oscar.com were able to receive mobile alerts as well share pictures over Twitter and Facebook and view trailers for the nominated films. Live streams were not...
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Access to Facebook via mobile browser grew 112% in the past year, while mobile Twitter access experienced a 347% jump, according to a new study from comScore.
Mobile Users Favor Facebook and Twitter over MySpace
In January 2010, 25.1 million mobile users accessed Facebook via their mobile browser, up 112% from 11.8 million mobile users in January 2009. While only 4.7 million mobile users...
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Twitter community conversations predict The Hurt Locker will upset the mega-blockbuster Avatar for Best Picture at this year’s Oscar awards, according to communications agency Waggener Edstrom Worldwide.
Based on analysis of tweets by the WE twendz pro service, most Twitter dialogue about the Oscars has centered on those two titles
While science fiction epic Avatar has grossed far more at...
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Omniture and Facebook have teamed to provide online marketers with solutions to help marketers optimize Facebook as a marketing channel.
The partnership automates media buying on Facebook and provides a single dashboard to plan, deliver and measure campaigns.
Facebook Media Buying
Using Omniture, marketers can use the company’s search engine marketing management application, combined with new...
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Ninety-four percent of online shoppers conduct research prior to making a purchase, and 61% of online shoppers always or often use search engines, according to the Compete Online Shopper Intelligence Study.
Although overall search engine usage by online shoppers is high, it varies greatly depending on what type of product is being bought. For example, apparel shoppers are the least likely to...
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