An increasing number of ad formats are available at professional and amateur hockey arenas around the country. And, because most hockey games are not nationally televised and fans must attend games in order to follow their teams, advertisers in those arenas are reaching an intensely engaged audience.
So-called dasher ads - the most common type of arena advertising - run around the sideboards...
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Host of MSNBC’s Morning Joe show, Joe Scarborough, drinks Starbucks products on camera so often that viewers couldn’t help but wonder whether it was a form of paid product placement. It wasn’t - Scarborough just happens to like Frappuccinos - until now. Beginning this week, MSNBC’s Morning Joe show will be officially sponsored by Starbucks.
The integration between Starbucks and Morning Joe is...
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JetBlue Airways has signed on to become the Los Angeles Angels of Anaheim’s official and exclusive airline throughout 2009, with an option to extend throughout 2010 and 2011.
The sponsorship includes videoboard features, contests, giveaways, game-specific discounts, and signs inside and outside of the stadium, according to JetBlue.
To celebrate the launch of its partnership, JetBlue is...
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With the economy in bad shape, and sports sponsorships on the decline, a number of NASCAR teams - a third of the way through the season - are still negotiating with sponsors in the hopes of keeping their cars and trucks on the tracks.
Among entrants in this week’s Cup events, seven are without major sponsors; overall, there are about 20 NASCAR teams that are without major full-time sponsors,
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Professional sports are suffering a declining number of sponsors due to the recession and advertisers’ reduced budgets, and professional golf is particularly struggling.
The Corning Classic on the LPGA tour is discontinuing the tournament after it is played for the 31st time next month, following a loss of about $500,000 worth of outside sponsorships, according to the AP (via the Desert...
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Major League Baseball and Gillette, part of P&G, have announced a sponsorship renewal agreement that extends the longest running sponsorship association of any U.S. sports league - pushing the sponsorship into its ninth decade.
Gillette, an MLB sponsor since 1939, will continue to have exclusive rights in several brand categories, including men’s and women’s shaving products,...
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SeeSaw Networks has linked with Sports Media Inc., a network of digital video advertising on Jumbotrons and television screens at sporting venues, including Major League and Minor League Basedball stadiums, NHL arenas, NBA arenas and NASCAR speedways.
The addition of Sports Media’s digital screens increases SeeSaw’s targeted weekly gross impressions to sports enthusiasts to over 18 million...
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Deloitte announced its sponsorship of the U.S. Olympic Committee, and the 2010 and 2012 U.S. Olympic and Paralympic Teams.
“We believe the business community has a powerful role to play in answering the call to service to help nonprofit organizations deliver results,” said Barry Salzberg, CEO, Deloitte. “There is no better opportunity to put the intellectual capital and business knowledge of...
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The Major League Baseball Network debuted in January - with advertisers like Sprint, IBM, Kraft, Domino’s Pizza, Geico, Progressive, Sony PlayStation and Viagra - and media buyers are saying the channel is likely to become a successful player in the TV sports marketplace.
Eighteen more advertisers, each an official MLB sponsor, are expected to come aboard later this year, according to The New...
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Clear Channel Outdoor renewed its agreement with the FBI to display wanted messages on digital billboards across the country.
The original agreement was penned a year ago, since which time the initiative has led to 13 criminals being apprehended, the two groups say.
“We’re impressed with how effective Clear Channel Outdoor’s digital billboard networks have been in delivering security...
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