Despite the fact that total ad spending slipped 2.6% in 2008, cinema advertising remained a growth medium, with revenue up 5.8% compared to the prior year, to $571 million.
Still, that was the slowest gain for the medium in the seven years that the Cinema Advertising Council has kept figures.
Cinema advertising - at least for the 82% of U.S. movie screens belonging to Cinema Advertising...
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When the “digital switch” happens later this week - when television stations become required to broadcast via digital rather than analog signals - broadcast spectrum will be freed up, which some companies will use to transmit live television to cell phones and other portable devices, writes the Los Angeles Times.
A number of services hope theirs will be the one consumers flock to: Qualcomm is...
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Nearly four in 10 (38%) U.S. mobile phone owners, and 59% of iPhone owners recall seeing advertising on their phones in Q109, according to a research report from Brightkite and GfK Technology, which found that advertising awareness has grown 10% quarter-over-quarter.
The Q1 Mobile Advertising Report (MAR) found that among smartphone users, including those who use the iPhone, the number-one ad...
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Clear Channel Outdoor renewed its agreement with the FBI to display wanted messages on digital billboards across the country.
The original agreement was penned a year ago, since which time the initiative has led to 13 criminals being apprehended, the two groups say.
“We’re impressed with how effective Clear Channel Outdoor’s digital billboard networks have been in delivering security...
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Light PC internet users in the US are 30% more likely than heavy PC internet users to use their mobile devices to access internet content, and are more likely to seek content that appeals to those with more active lives, according to first-of-its-kind, cross-media research from comScore, writes MarketingCharts.
In total, 42 million people used their mobile devices in October 2008 to access...
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A new report from the Direct Marketing Association, in conjunction with PSA and Zubi Advertising, shows that 92% of all marketers and agencies in the Hispanic market use non-catalog direct mail; over half (52.1%) use telephone marketing.
77% of active Hispanic direct marketers specifically tailor their non-catalog direct mail messages for the Hispanic audience, while about 75% of Hispanic...
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Total measured advertising expenditures in the first nine months of 2008 declined 1.7% as compared with the same period in 2007; ad spend during Q3 was down 2.0% vs. last year.
For the nine month period, internet display advertising expenditures increased 7.0% as marketers continued to expand their online investments, according to data released today by TNS Media Intelligence (via Marketing...
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Effective immediately, any telemarketing call that delivers a prerecorded message must include a quick and easy way to opt-out of receiving future calls. The opt-out must work both for consumers who answer these calls in person and for those whose answering machines or voicemail services receive the calls.
New rules from the FTC require that, once a recipient opts out by pressing a number or...
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Total measured advertising expenditures in the first six months of 2008 declined 1.6% compared with the first half of 2007, while second-quarter ad spend was down 3.7% vs. 2Q07 - the steepest quarterly drop since 2001 - according to TNS Media Intelligence, writes MarketingCharts.
“Advertising expenditures started to contract in March, well before the September turbulence on Wall Street renewed...
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T-Mobile USA unveiled the first phone using Google’s software platform, Android, today.
While the news of software that could run cell phones coming from Google was met with excitement last year, a lot has happened since then, and Google faces an uphill battle in capturing market share, writes Yahoo. T-Mobile could sell up to 400,000 of the phones this year, giving Google about 4 percent of...
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