Mobile phone users are increasingly making use of data plans, with the percentage of U.S. mobile phone subscribers with unlimited data plans increasing from 16% to 21% from Dec. 2008 to Dec. 2009. Several phones now require an unlimited data plan subscription at the time of purchase.
During the same period, smartphone ownership increased from 11% to 17% of total U.S. mobile phone users, while...
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Portals and directories led all advertising verticals in mobile advertising spend during Q4 2009, according to [pdf] the U.S. Scorecard for Mobile Advertising Reach and Targeting (SMART) report from Millennial Media.
This marks the first time since Millennial Media began releasing its SMART report in March 2009 that portals and directories held the number one spot. Entertainment, the Q3 2009...
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Brands that are likely to get the highest return on their Super Bowl ad spend this year include Denny’s, Iron Man 2 (Viacom’s Paramount Pictures), Hyundai, Budweiser, Pop Secret, Doritos and the NFL, according to the 8th annual Super Bowl Engagement Survey conducted by Brand Keys Inc.
The survey also indicates that TruTV, Kia, HomeAway, Dockers and Dr Pepper are likely to see the lowest...
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Mobile applications are becoming more and more interactive as developers expand the limits of what an iPhone can do.
PocketHeat, for example, is an app that keeps your hands warm. Not yet available to users in the U.S., it works by making the iPhone max out 100% of its power processing capacity, according to TUAW. A slider adjusts the temperature and illuminates the “heating elements.”
The...
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Google began selling the Nexus One, a smartphone that uses the Android mobile operating system, yesterday.
Nexus One will be carried by T-Mobile USA, and will also be available on Verizon Wireless later this year, reports Bloomberg. Google is also in talks to sign other carriers. The phone retails for $180 with a 2-year contract with T-Mobile, but is also available for $530 “unlocked” (not...
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Broadcast TV ad revenues sank 22.6%, to $8.8 billion, in the third quarter of this year compared to the same period in 2008, with local broadcast falling a steep 28.1%, to $3.1 billion.
Network TV was down 21.5%, to $4.7 billion. Syndicated TV fared best, down just 7.2%, according to a Television Bureau of Advertising analysis of estimates from TNS Media Intelligence.
For the year-to-date,...
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The Wall Street Journal Office Network announced that its advertising revenue is up 100% this year, bucking industry trends.
Spending has been up across categories, including technology, telecommunications, automotive, financial services and business travel, according to the network.
The Wall Street Journal Office Network expects growth to continue into 2010 and beyond. “... Our high...
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U.S. ad spending was measured at $56.9 billion in the first half of 2009, a decline of 15.4% - or $10.3 billion - compared with first two quarters of 2008, according to data released by Nielsen.
Cable TV ad spending was the only medium to show growth through the first six months of the year (+1.5%) despite the fact that Nielsen reported cable ad spending was down 2.7% through Q1,...
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Social networking sites accounted for more than 20% of display ads viewed online, with MySpace and Facebook combining to deliver over 80% of ads for the social networking category, according to a June 2009 comScore study of U.S. online display advertising on social networking sites (via MarketingCharts).
Of the 327 billion total ad impressions measured, MySpace delivered 30 billion of them (a...
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Global spending on mobile advertising will leap 74% this year, to $913.5 million; mobile ad spending is expected to surpass $13 billion by 2013, according to a new Gartner report.
The Asia-Pacific region, North America and Europe will lead growth, the report indicates, writes MediaPost.
Location-based targeting, which has been touted as one of the capabilities which will drive the adoption of...
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