About this chart: Source: Kantar Media. Kantar Media analyzes print, radio, TV, internet, cinema, mobile, social media, and outdoor worldwide, and tracks more than 3 million brands. The ten largest magazine advertisers invested a total of $834.5 million in the medium, up 3.4 percent. They accounted for a 17.5 percent share of all magazine ad dollars. CPG marketers claimed five of the ten spots on this list.
Internet video is now 40 percent of consumer Internet traffic, and will reach 62 percent by the end of 2015, according to the Visual Networking Indexing Forecast from Cisco. The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will continue to be approximately 90 percent of global consumer traffic by 2015.
The study also found that internet video to TV tripled in 2010, and will continue to grow at a rapid pace, increasing 17-fold by 2015. Internet video to TV will be over 16 percent of consumer Internet video traffic in 2015, up from 7 percent in 2010. Video-on-demand traffic will triple by 2015. The amount of VoD traffic in 2015 will be equivalent to 3 billion DVDs per month.
Global Internet video traffic surpassed global peer-to-peer (P2P) traffic in 2010, and by 2012 Internet video will account for over 50 percent of consumer Internet traffic. Put another way, it would take more than 5 years to watch the amount of video that will cross global IP networks every second in 2015. Every second, 1 million minutes of video content will cross the network in 2015, according to the report.
- The number of devices connected to IP networks will be twice as high as the global population in 2015. There will be two networked devices per capita in 2015.
- By 2015 the non-PC share of Internet traffic will grow to 15 percent.
Traffic from wireless devices will exceed traffic from wired devices by 2015. In 2015, wired devices will account for 46 percent of IP traffic, while Wi-Fi and mobile devices will account for 54 percent of IP traffic.
About this chart: Source: Outdoor Advertising Association of America (OAAA), May 2011 in association with Kantar Media.
- YouTube co-founders Chad Hurley and Steve Chen, who bought Delicious from Yahoo late last month, have now purchased Tap11, a startup that helps businesses “monitor, engage, and measure the impact” of their presence on Twitter and Facebook. The company’s platform includes ways for businesses to see detailed analytics about their social media posts and compare themselves to competitors, writes paidcontent.org. It’s unclear what exactly Hurley and Chen have in mind for Tap11, which will, along with Delicious, be part of AVOS, the new internet company they have started.
- Verizon Communications reported triple earnings for Q1 2011, attributed to taxes decreases and new customers onboard with the introduction of Apple iPhone. Net income rose to $1.44 billion; net income a year earlier was $443 million. The company sold 2.2 million iPhones since the device, which lets users surf the Web, download games and send e-mail, went on sale in February. Verizon won 906,000 wireless contract customers in the quarter. FiOS added 207,000 Web subscribers and 192,000 video users in the quarter, according to The Washington Post.
- The TV check-in app IntoNow has teamed up with Pepsi to award TV viewers with a coupon for a free Pepsi Max. The first 50,000 users who tag the Pepsi Max commercial during Major League Baseball games will receive a coupon for a free 20-ounce bottle, reports lostremote.com. The IntoNow TV check-in app recognizes the audio signature on the TV and then tags whatever is on, for either live or on-demand programming. In this relationship, Pepsi Max can be certain that users were playing the commercial in order to win.