David Letterman trumped Jay Leno in late night on Monday in the 18-49 demo, with a 1.3 compared to a 1.1, according to Nielsen. It was the first time since Leno’s return to late night a week earlier that Letterman won the time slot.
Leno (on NBC) drew 4.36 million total viewers for the night, edging out Letterman’s 4.19 million (on CBS), writes Media Life. Among the 25-54 demo, Letterman led...
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Mattel is licensing the rights to bring out four Barbie- and Ken-style dolls based on characters from the popular Mad Men series on AMC.
The dolls, based on characters Joan Holloway, Roger Sterling, Don Draper and Betty Draper, will be part of a premium-priced collector’s series called the Barbie Fashion Model Collection, writes The New York Times. The dolls will have a suggested retail price...
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CBS chief Les Moonves told investors at the Credit Suisse conference in Florida yesterday that he has “never seen the scatter market as strong as it is right now.” Scatter prices are up 30% over last year’s upfront prices at CBS, he said, adding that Fox and NBC are commanding similar price increases.
Double-digit Increases at Upfront
With demand so strong, the network is allowing its sales...
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Pfizer has consolidated all media buying for its Wyeth DTC brands under Carat, sending an additional $250 million in billings to the Aegis-owned shop.
Carat was Pfizer’s media buyer and planner of record prior to the merger with Wyeth last year, at which time media buying and planning was moved in-house. Now, the total Pfizer account in Carat’s hand is likely worth more than $1 billion in...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
The Academy Awards program on Sunday was the most-watched in five years, drawing 41.3 million total viewers, according to Nielsen. But advertisers, for the most part, failed to roll out the red carpet for new ads, choosing instead to air previously-viewed spots.
Better than Expected
The 41.3 million viewers was 5 million more than last year, according to Media Life. In 18-49s, the show...
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NBC handily won February sweeps thanks to the Olympics.
The network averaged a 4.7 in 18-49s during the four-week period ended last Wednesday, Nielsen says (via Media Life). Second-place CBS finished the month with a 4.0 18-49, 25% ahead of last February, thanks to the Super Bowl. Fox finished third, with a 3.8 - down 7% from last year. ABC landed fourth, with a 2.3, down 15% from last...
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WPP’s global organic revenue fell 8.1% in 2009. In North America, organic revenue also fell 8.1%. North America accounts for about 35% of the company’s overall revenue.
Organic revenue fell 7% in the fourth quarter.
The areas to see the sharpest drops in organic revenue were Western continental Europe and the U.S. Argentina, India and Poland were the only countries to post organic revenue...
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A new cable channel, Nat Geo Wild, will replace the Fox Reality Channel on some cable lineups beginning at the end of this month.
The channel, a sister to National Geographic Channel, began three years ago in Hong Kong, and since then has been launched in more than 50 countries, The New York Times reports. It will be operated as a joint venture between News Corp. and National Geographic...
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This year, the Academy of Motion Picture Arts and Sciences rolled out its first mobile app before the Oscars ceremony, which aired Sunday, should any fans not be able to catch the awards show on television.
Visitors that went to m.oscar.com were able to receive mobile alerts as well share pictures over Twitter and Facebook and view trailers for the nominated films. Live streams were not...
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Television
Twitter sensation Shit My Dad Says will be a TV pilot with William Shatner starring as the dad. The Twitter account has generated more than 1.16 million followers since its August launch. The pilot will be executive produced by Will & Grace creators David Kohan and Max Mutchnick.Martha Stewart Living Omnimedia will unveil a new television show, created in conjunction with Mark...