Global advertising expenditures across television, newspapers, magazines and radio dropped 7.2% during the the first quarter of 2009 vs. the same period in 2008, according to (pdf) a global advertising trends report released today by The Nielsen Company.
The “Global AdView Pulse” report reveals that the worldwide economic crisis is taking its toll on the ad sector and is affecting, to...
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July 8: NBC Writes Deals at High-Single-Digit Decreases; Buyers Hold Out for More
NBC, the weakest of the Big 4 broadcast networks with ratings that are continuing to fall, has begun to get upfront deals written - at CPMs down by as much as high-single-digit percentages from last year, according to Media Life.
That has put pressure on the other networks, with buyers demanding prices well below...
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The total number of ads being skipped via DVRs is currently only about 6%, but that number will rise to between 16% and 18% in two years, according to DVR Research Institute, a consulting firm based in California.
The number of households with DVRs stands at about a third of total TV households; that number will rise to 50% in 2011, the researcher says (via Media Life). The Leichtman Research...
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More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, while nearly half say they ignore internet banner ads, according to a poll from AdWeekMedia and Harris Interactive.
In terms of the helpfulness of ads in other media, newspapers rank second behind TV, with 17% reporting that newspaper ads are most helpful, while 14% say the same about...
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The Supreme Court has declined to hear a case about digital video recorder technology, potentially paving the way for wider DVR adoption.
In 2006, Cablevision Systems unveiled plans for a “network DVR” which would allow TV viewers to record television programs and store them on the Cablevision server rather than on a special set-top box. This means that all of Cablevision’s subscribers would...
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Microsoft plans to sell digital agency Razorfish, and Publicis may be in the running to snap it up. The agency, which Microsoft purchased as part of a $6 billion aQuantive acquisition in 2007, is valued at between $600 million and $700 million.
Razorfish is the fifth largest interactive agency in the world, with over 20 offices worldwide and 1,960 employees. WPP’s Ogilvy Interactive unit...
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Canoe Ventures, the project headed by David Verklin that allows advertisers to simultaneously deliver ads to homes covered by six cable operators including Time Warner and Comcast, has scrapped its plans to offer an addressable advertising platform in the second quarter of this year.
The platform had originally been planned to be able to offer addressability at the household level, but later...
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CBS is launching a cheeky campaign geared toward boosting market share for affiliates at 10pm, the time slot during which NBC will air Jay Leno’s new prime time show.
The campaign is dubbed “Project LENO” (Late Prime Enhanced News Opportunity), writes Broadcasting & Cable. It offers stations a variety of materials they can use to enhance the 10pm hour, including “sponsorable” TV spots and web...
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Carl’s Jr. is the latest fast food chain to bring a digital TV network to its stores. The company has signed an agreement with IndoorDirect for 133 of its stories in the San Diego and San Francisco DMAs.
IndoorDirect signed an agreement with Carl’s Jr.‘s sister chain, Hardee’s, for 324 stores in May. IndoorDirect is currently showing its programming in 1,000 quick-service and fast-casual...
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GroupM is now predicting that global ad spending will slip 5.5% this year, down from the 4.4% drop that the group predicted in March.
Spending on measured media will fall to $417 billion this year. GroupM expects ad spending will fall just 1.4% in 2010, to $411 billion.
In North America, measured media ad spend will fall 6.1% in 2009, to $151 billion, according to GroupM. North American ad...
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