British Sky Broadcasting Group plans to launch Europe’s first 3D television channel on April 3. The first program will be a soccer match between Manchester United and Chelsea.
More than 1,000 clubs and pubs in the U.K. and Ireland have signed on to carry Sky 3D, according to BSkyB.
Later in the year, Sky 3D will offer a range of movies, sport, documentaries, entertainment and arts content. The...
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We’ve gathered together some of the stories from the week that you might have missed, and made them skimmable for a quick Friday read…
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The U.S. Postal Service is expected to deliver a plan this month to ax Saturday delivery. Once the plan is delivered, the Postal Regulatory Commission will issue its opinion about a five-day postal plan six to nine months after the testimonial phase...
The major Hollywood studios have joined with cable operators to launch a $30 million marketing campaign to highlight video-on-demand services under a new brand name, Movies on Demand.
The Movies on Demand initiative is a multimedia promotional campaign made possible by the Cable & Telecommunications Association for Marketing Co-op. It touts video-on-demand services as an option to video stores...
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The Fox TV network and Conan O’Brien are in talks for a new late night talker, and the two parties hope to have a deal in place in time for the upfronts in May.
Some important issues remain on the table and the deal could still fall apart, insiders say (via the Los Angeles Times).
Fox has been on the fence about entering the late night talk show arena for years, but its stations have generated...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
To the likely relief of ESPN and CBS, which will both carry the Masters, Tiger Woods has announced that he will return to competitive golf for the tournament.
His return to professional golf - after a self-imposed hiatus following a series of accusations about his extramarital affairs - is likely to draw a huge audience for the cable and broadcast networks. ESPN will be carrying the first and...
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In the fourth quarter of 2009, an average hour of monitored prime time network programming contained 8 minutes, 36 seconds of in-show brand appearances and 14 minutes, 5 seconds of advertising messages, according to Kantar Media.
The combined total of 22:41 of marketing content represents 38% of a prime time hour, Kantar Media says.
Reality Programming Dominates Brand Appearances
Unscripted...
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Total advertising expenditures fell 12.3% in 2009, to $125.3 billion as compared to 2008, according to Kantar Media. Fourth quarter 2009 ad spending was off 6% against the year ago period, with nearly all media improving upon their January-September performance.
Internet, FSIs Up
Internet display advertising expenditures increased 7.3% for the year, aided by sharply higher spending from the...
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CBS has sold out of its March Madness on Demand inventory, pulling in about $37 million in online ad sales. That’s up 20% from last year.
The network sold as many ads for its live web coverage as it did for its TV coverage, reports AdAge. March Madness on Demand revenue has increased from $4 million in 2006 - the first year it offered its free service - to $32 million last year. That’s compared...
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Spending on Spanish-language and African-American media declined 4.7% and 7.3%, respectively, in 2009, according to figures released by The Nielsen Company. Spot radio earned the most revenue among African-American media in 2009, though it, too, was down - by about 10%.
Spanish-language Ad Spending Drops 4.7%
Nielsen found that Spanish-language advertising was down 4.7% in the U.S. last year....
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Procter & Gamble is expanding its Future Friendly marketing effort that promotes environmental responsibility via consumer education.
P&G, which owns Tide, Pampers, PUR and Duracell, among other brands, first introduced Future Friendly at the 2009 Clinton Global Initiative in September of 2009.
Now, with a full marketing launch kicking off the week of March 29, P&G hopes to reach or exceed its...
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