Xfinity and Disney/ABC Television Group have announced that Xfinity TV customers can now access three new authenticated TV+ products – WATCH Disney Channel, WATCH Disney XD and WATCH Disney Junior — at home or on-the-go — via a suite of new apps for iPhone, iPad and iPod touch, and online at WATCHDisneyChannel.com, WATCHDisneyXD.com and WATCHDisneyJunior.com.
The three new WATCH products are the first-ever to provide authenticated users with both access to live, linear network streams as well as an extensive offering of advantaged window “on demand” episodes.
Xfinity TV customers, who subscribe to Disney Channel, Disney XD and Disney Junior networks as part of their monthly video service, can now stream these channels live online and via the convenience of their iOS devices. In addition, Xfinity TV customers can view a variety of top series including “Good Luck Charlie,” “Shake It Up,” “Phineas and Ferb,” “TRON: Uprising,” “Mickey Mouse Clubhouse” and “Jake and the Never Land Pirates” from Disney Channel, Disney XD and Disney Junior on these new WATCH products, on Xfinity On Demand, Xfinity.com/tv and through the Xfinity TV app on the iPad, iPhone and iPod touch and Xfinity TV Player app on Android-powered devices, anytime.
The free Watch apps include a simple, kid-friendly user interface that brings the current online viewing experience to the high-resolution, Multi-Touch displays of iOS devices. Once a user downloads one of the WATCH apps or visits one of the WATCH websites, they will receive sign-in instructions to verify their Comcast Xfinity TV credentials, allowing them access to their favorite Disney Channel, Disney XD or Disney Junior programs on their device(s).
Non-authenticated users of the WATCH Disney Channel, WATCH Disney XD and WATCH Disney Junior services will have access to a limited number of “on demand” episodes each month.
Later this year, Xfinity TV will also integrate all of the content available through WATCH apps on Xfinity.com/tv as well as on other viewing platforms. Today, Xfinity TV offers more than 75,000 TV shows and movies, including a variety of kids and family programming, across Xfinity On Demand, Xfinity.com/tv and the Xfinity TV and Xfinity TV Player apps for iOS and Android, respectively.
The launch of Watch Disney Channel, Watch DisneyXD and Watch Disney Junior, as well as the recent launch of WatchESPN with Comcast is part of a long-term, comprehensive distribution agreement between Comcast Corporation and The Walt Disney Company that was announced in January, 2012. The agreement will deliver Disney’s sports, news and entertainment content to Comcast’s Xfinity TV customers into the next decade on televisions, computers, tablets and handheld devices. The new agreement enhances the multichannel business model and supports the companies’ mutual goal to deliver the best video content to customers across multiple platforms using the latest technology and cloud innovation.
For the first time ever, Comcast’s Xfinity TV customers will be able to watch ESPN, ABC or Disney shows live or On Demand and across multiple screens. The companies also agreed to collaborate over the term of the deal to create new, innovative viewing experiences for Xfinity TV customers.
Microsoft Corp has announced the general release of its NUads on Xbox LIVE. Among the first buyers are Toyota, Unilever and Samsung Mobile USA, which are developing NUads campaigns to stream on Xbox LIVE this fall. NUads advertisements transform standard 30-second TV spots into actionable experiences using the power of voice and gesture controls of Kinect for Xbox 360.
Engagement is what makes the ads different, said Ross Honey, general manager of Xbox LIVE Entertainment and Advertising. "We developed NUads to breathe new life into the standard 30-second spot. With NUads, brands can get real-time feedback from audiences, making TV advertising actionable for the first time."
Microsoft released a sneak peek of some of the first NUads that will air on Xbox LIVE this fall, including Toyota’s "Reinvented" ad campaign that premiered during Super Bowl XLVI, and which promoted the reinvention of the 2012 Camry. The ad marked Toyota's return to Super Bowl advertising. Today, Toyota is reinventing that campaign for Xbox LIVE, adding a layer of interactivity enabled by NUads. In this version of the "Reinvented" ad, Toyota asks viewers what they would like to see reinvented. Viewers can then respond using Kinect-powered voice or gesture controls. This gives Toyota valuable feedback it can use for its next campaign.
At first glance—a little underwhelming, according to Adweek. NUads on’t seem to innovate beyond TiVo and Cablevision ads that allow viewers to request more information from or respond to questions from advertisers, or even buy things. Still, with NUads, viewers can respond with hands or voices, rather than just remotes. “I would hope the launch of NUads leverages the platform,” Brandon Berger, chief digital officer of Ogilvy & Mather Worldwide told Adweek. But Microsoft counters that it cannot ask TV advertisers to create Xbox-specific spots: NUads can be created from an existing TV spot.
Good enough for Toyota. "The creative possibilities of NUads are endless. We can take a 30-second TV spot and customize it for NUads to get an immediate response from Toyota's customer," said John Lisko, executive communications director at Saatchi & Saatchi LA for Toyota. "It allows customers to participate with our advertising, which is really exciting. The interactivity of NUads is leading the industry and changing the way we're connecting with our customers."
Also good enough for Unilever, which owns the Axe brand. Following on the successful campaign for the launch of Axe Attract for Him and for Her, Axe — called Lynx in the U.K. — will be one of the first brands to turn the digital ad into a NUad with Xbox. The creative centers around a cops-and-robbers setup with the tagline, "Nothing will ever be the same again." Using the new format, Lynx will ask the audience if the Lynx Effect should be given to girls. Viewers will have the option of voting "Yes, of course" or "No way" using hand gestures or a simple voice command.
"NUads and the gesture- and voice-based Kinect technology have great potential for creativity. What we're seeing now is at the very early stages of what we could do. And as always, we're keen to continue to explore more ways of inviting our consumers to get involved with our brands," said Babs Rangaiah, vice president of Global Media Innovation at Unilever.
Microsoft Advertising is claiming a younger, male-skewing and decently-wage-earning demographic for its Xbox LIVE advertising. Some figures:
•61 percent male
•39 percent female
•70 percent 18-34
•20 percent 35-44
•88 percent have a household income of greater than $30,000
•37 percent have a household income of greater than $100,000
- BET Networks (winner of the '2011 Best App Ever' award for its 106 & PARK App) has launched the BET AWARDS 12 App for iPhone, iPod Touch, iPad and Android devices available for download immediately. The BET AWARDS 12 App includes historical moments from the show's twelve years, including hundreds of videos, thousands of photos and details on every nominee, winner and honoree. A brand new co-viewing experience, “The Lineup,” challenges users to predict the order of the performers before the show starts. Scorecard updates happen in real time during the BET AWARDS 12 LIVE broadcast July 1, 2012 starting at 8 P.M. ET, and users with the most correct guesses will be entered to win unique prizes including a celebrity gift bag, autographed t-shirts and the Official BET AWARDS 12 Microphone.
- Critics had their doubts, but they always do. “CSI: Crime Scene Investigation” has stubbornly defied lead-actor exodus and 10-year ennui to become, once again, the most-watched show in the world, receiving the prestigious International Television Audience Award for a Drama TV Series at the 52nd Monte Carlo Television Festival on June 14, 2012. This is the fifth time the series has been awarded this honor in the past seven years based on stats from Eurodata TV Worldwide for the highest ratings worldwide in 2011 across five continents. CSI star Ted Danson was on hand to accept the award on behalf of the series. The International Audience Awards are presented jointly by the Monte Carlo Television Festival and Eurodata TV Worldwide to reward programs that delivered the highest ratings worldwide in 2011 across five continents in three categories: Drama TV Series, Comedy TV Series and Telenovelas/Soap Operas. “CSI” gathered more than 63 million viewers worldwide, surpassing the nominated shows in all three categories and making it the most-watched show in the world.
- CBS is claiming high gains among young-ish women. CBS’s “The Talk” delivered its highest ratings among women 25-54 rating since February while posting across-the-board growth from the same week last year, according to Nielsen live plus same day ratings for the week ending June 8. “The Talk” averaged 1.7/6 in households, 2.29 million viewers, 1.1/7 in women 25-54 and 0.8/5 in women 18-49. The women 25-54 rating was the highest rating for “The Talk” since the week ending Feb. 17, while the women 18-49 rating was the best since the week ending May 4. Compared to the same week last year, “The Talk” was up +21% in households (from 1.4/4), +24% in viewers (from. 1.85m), +38% in women 25-54 (from 0.8/5) and +33% in women 18-49 (from 0.6/4).
- Time Warner has added the Azteca America affiliated broadcast station to its New York City lineup (albeit on the relatively high channel 192 position). Azteca America's New York station is operated by the Azteca Station Group, which also operates Azteca America stations in Los Angeles, Chicago, New York and Miami. New York City is the second-largest Hispanic DMA in the country, after only Los Angeles. Within the Latino community, residents of Mexican origin are the fastest-growing group in the city. Time Warner Cable's New York City footprint serves over 1.3 million customers in four New York City boroughs (Manhattan, Queens, Staten Island and western Brooklyn), Mt. Vernon, Hudson Valley (Orange, Sullivan, Ulster Counties and parts of Dutchess, Greene and Delaware Counties), and Bergen and Hudson Counties in New Jersey.
In theory, TV ads and online video are two stops on the same campaign—but only in theory. What stands in the way, says eMarketer principal analyst David Hallerman, is "A fear of financial loss within the TV industry—broadcast and cable networks, and cable providers (which are often also ISPs)." That is what is behind tactics like broadband and mobile data caps (of which Comcast has been accused), and of authentication protocols that block cord-cutters from watching the tube online.
Still, predicts eMarketer, the growth in online video ad spending will surge past TV growth through 2016. It will surge by 54.7% this year, and slow to 18.9% in 2016; but that will far exceed TV’s 6.8% growth this year and 4.5% in 2016. But as it predicted in January, TV will still exceed the online ad spend in 2016 (albeit by a narrowing gap).
The current study presumes that us-and-them antagonism between TV and online impressions will continue unabated. But the Coalition for Innovative Media Measurement (CIMM) announced earlier this week that it is pleased with the results of integrated cross-media campaign measurement, as the New York Times reported. This coalition includes such advertising powerhouses as AT&T, CBS, Discovery Communications, NBCUniversal, News Corporation, Procter & Gamble, Time Warner and Unilever. And they were evaluating cross-media measurements by comScore and Arbitron. CIMM commissioned the tests to determine how to measure consumption of video content in cross-platform ways, whether on TV, online or on mobile devices. So as far as Unilever is concerned, wherever an ad for its Dove brand runs, be it streaming on YouTube or running during a broadcast of “Glee,” it gets measured.
Also true, the study presumes that brands must integrate TV and online campaigns and events to be effective. They do not. Coca-Cola is skipping TV entirely with its over-the-top Coca-Cola.TV channel. It is using the Thismoment social media management technology to to target the online youth market in a social/mobile environment. A Paul McCartney one-time concert would have been a pay-per-view event a decade ago, but a May 10 outdoor concert in Mexico City streamed free via Coca-Cola.TV. Coca-Cola similarly streamed Vive Latino 2012, a three-day music festival in late March attended by hundreds of thousands in Mexico City, which featured four stages and numerous international acts such as Foster the People and Fat Boy Slim. So far, no ads built on either campaigns.
But Coca-Cola is not snubbing television—not by a long shot. As Information Week reported, the brand ponied up about $11 million for two Super Bowl ads in February; but hedged its bets by putting its iconic animated polar bears on TV for 100 million+ viewers, with invitations to visit www.CokePolarBowl.com on tablets and smartphones for more interactive content. So the brand ignored TV with the Mexican events, but blended with it for its US-based Super Bowl ads. And Coca-Cola has alredy booked its Super Bowl 2013 spots.
In short, the eMarketer study presumes that brands will be held hostage by the networks. Major brands will not. It presumes as well that networks are somehow terrified by over-the-top broadcasting. They have proven cautious, so far, but with heavyweights like NBCUniversal and Time Warner eager to prove their cross-media value proposition, the atmosphere in 2016 will be far less “us and them” between TV and online than simply “us.”
- ABC’s “Glass House” is still under fire from CBS, which tomorrow will seek a temporary restraining order to stop the series, reports Deadline Hollywood. Judge Gary Feess today set a hearing for early Friday for the networks’ lawyers to plead their cases. The judge may rule to stop production of “Glass House,” which CBS argues is a rip-off of its “Big Brother,” itself based on a UK series which was based on a Dutch series.
- The “Dallas” reboot averaged 6.8 million viewers on Wednesday, making it the No. 1 scripted series premiere on all of cable so far this year, reports Entertainment Weekly. The show that stars senior citizens Larry Hagman, Linda Gray, opposite newcomers Jesse Metcalfe and Jordana Brewster, attracted 1.9 milion adults 18-49 and 2.4 million adults 25-54. EW Reviewer Ken Tucker enjoyed the “genially hokey set-up” of a doddering J.R. leaving the nursing home to enjoy the prospect of destroying his own family in the name of sport and money.
- “And we’re done” with broadcast upfront sales, declared Deadline Hollywood. Fox and NBC have completed their upfront deals. Fox, signed nearly $2 billion (even with last year) with cost-per-thousand impression (CPM) increases of between 8 and 9%. NBC brought in about $100 million more than last year’s season for $1.8 billion in volume (fueled largely by two cycles of “The Voice”), and CPM increases of between 6 and 7%.
- The New York Racing Association, Inc. (NYRA) and the NBC Sports Group have announced the schedule for this year’s Summer at Saratoga series, with five live broadcasts from Saratoga Race Course, starting on Saturday, August 11, going through Saturday, September 1, and including marquee races such as the Alabama, Travers, and Woodward. Saratoga Race Course was named one of the world’s top 10 venues of the 20th century by Sports Illustrated. From late July through Labor Day, many of the sport’s top owners, trainers, jockeys, and horses gather in Saratoga Springs for the premier thoroughbred racing meet in the country. First held in 1863, the Saratoga meet regularly draws more than 20,000 passionate racing fans to the track on a daily basis.
- History Channel has announced “Shark Wranglers,” a new series premiering Sunday, July 1 at 10 P.M. The series follows real-life Captain Quints to the Great White-infested waters off of South Africa, in what the channel calls “the most ambitious shark expedition in history.” The crew will track the world’s most deadly and threatened sharks, tagging them for research. Their goal is 50 sharks in 40 days – a near impossible mission that will test the team’s resolve as they battle through every conceivable setback. The show centers around pre-eminent ocean explorer and elite fisherman Chris Fischer.
A new survey commissioned by MGH, an integrated marketing communications agency, found that 32% of survey respondents change the channel as soon as a political advertisement airs and during political news coverage, and nearly half (47%) of viewers will change the channel or mute the TV during a negative political ad.
The Baltimore agency commissioned the survey to find if consumers change their viewing habits during election season.
As usual, the vast majority (88%) of respondents said they are turned off by negative political advertising. But as usual, the negative ads work.
Younger millennials aged 18-24, skewed higher in some measures:
- Forty-five percent change the channel during political news coverage.
- Thirty-nine percent change the channel as soon as they see a political advertisement.
- Twenty percent are more likely to watch programs online, and 19% are more likely to record programs they want to watch to avoid commercials.
"This year's election is gearing up to be a tight race, and with tens of millions of advertising dollars being put toward mudslinging political television ads, marketers need to pay attention to some of these statistics to make sure that their consumers aren't changing the channel on their clients," said MGH President, Andy Malis. "During election years, television advertising space is limited and more expensive, so advertisers need to get creative and integrated with their media campaigns to ensure their message is getting through the clutter."
The key takeaways, according to MGH, are that marketers have the potential to lose more than one-third of their potential audience if a political ad airs – and nearly half if a negative political ad airs – in the same commercial block as theirs. Additionally, marketers that target the younger millennials may have an even tougher time reaching this audience through TV ads.
Still the spending is high, and a report released in March from Borrell Associates forecasts that out of the $9.8 billion that will be spent on political advertising for this year’s election, $5.6 billion will go toward broadcast TV and $939 million toward cable TV advertising. The New York Times estimates that at least $50 million worth of ads will appear in swing states in the next several weeks, about five months out from the election.
Time will tell if these viewers actually do tune out as they claim. Viewership was very strong during the GOP debates. ABC claimed big ratings for its “Your Voice, Your Vote – Republican Presidential Debate in New Hampshire” broadcast. Nielsen tallied 6.25 million viewers, including 1.73 million Adults 25-54 and 1.40 million Adults 18-49. The ABC debate topped the Fox News Channel’s December 15 debate with 1.31 million viewers.
According to January figures from The Pew Research Center for The People & The press, it is true that fewer Americans are closely following the campaign than four years ago. Cable TV leads among sources at 36%, but the Internet is next to last at 25% and has not grown in significance since 2007. So, those younger-skewing voters who claim to get ad-free news online might be exaggerating, or simply disinterested. Just 20% of those younger than 30 claimed to follow the campaign closely, down from 31% in 2008. But because younger voters skew Democrat, they may prick up their ears as the conventions and election near.
Equation Research conducted the survey in April 2012 on behalf of MGH. Equation surveyed 1,000 adults aged 18+ who had seen at least one political advertisement recently, located in states where presidential primaries had taken place.
CBS has confirmed that it has wrapped its upfront sales with “less money committed to the network than last season,” reports Broadcasting & Cable. ABC sources confirmed to B&C that it too had finished its upfront deals, with flat volume. All the networks are bundling their broadcast and digital sales, which have done little to excite advertisers.
CBS is getting between an 8 and 9% increase in cost-per-thousand impressions (CPMs), which is typical year to year, and down from 13% to 15% hikes last year. ABC got increases of between 6% and 7%, versus the 11%-12% it commanded last year. The network sold ads across all platforms, including digital, reports Deadline Hollywood.
No announcement yet from FX, but, Hollywood Reporter confirms the network has sold out ads for the first four episodes of the Charlie Sheen vehicle “Anger Management.” FX has not released figures, but is claiming the highest CPM rates in the network’s history for a first-season show, and has signed Fiat as a sponsor.
None of the nets have confirmed if they have struck deals with General Motors, which is pressing networks to drop their prices, and threatening to boost their European advertising at the expense of domestic. Adweek reports that at least two broadcasters have walked away from GM, the nation’s third largest advertiser, which was asking for rollbacks as high as 20%.
Per Nielsen data, CBS wrapped up the 2011-2012 season with average nightly viewership of 11.8 million, and with an average 3.0 rating among adults 18-49, second only to Fox with a 3.2. It also had eight of the top 10 scripted series, including “NCIS” and “The Big Bang Theory.”
The CW wrapped up first last week, with 7% CPM increases. The CW bundled mobile (iPhone, Android, iPad) inventory with its linear TV units, with retail and wireless being its strongest ad categories. Buyer were reportedly enthused by, among other properties, the October premieres of a superhero/action series called “Arrow,” and the “Sex and the City” prequel “The Carrie Diaries.”
- CNN is canceling its 6 P.M. broadcast “John King USA,” and replacing it with an extra hour of “The Situation Room,” reports TVNewser. King will become CNN’s lead national campaign correspondent for the remainder of the election cycle, “not as plum a gig as having an hour-long nightly program.” In a memo to CNN staff obtained by TVNewser, CNN/U.S. chief Ken Jautz explained that King will provide reports for “SitRoom,” “AC360” and other programs and CNN platforms. King is a veteran of seven presidential elections while with CNN. “JK USA” launched in March 2010, leading up to the midterm elections, but despite a couple of moves, never garnered much viewership.
- The Justice Department is actively investigating whether cable operators are trying to suppress over-the-top video competition, reports Broadcasting & Cable. Cable industry sources told B&C that several cable companies have been contacted over the last two months. At odds from complainants like Netflix is that, for example, Comcast does not count its Xfinity video service through Xbox against its broadband data caps, but does so for other video services via Xbox. Comcast announced last month that it was shifting from broadband caps to usage-based pricing.
- Amazon has struck a deal with Metro-Golydwn-Mayer Studios to enable Amazon Prime customers to stream MGM a library of MGM content, reports Deadline. This includes the the late 1980s TV series “thirtysomething” which inspired America to ask “what about my needs?” It will also include hit films like “Silence of the Lambs,” “Dances with Wolves,” “Rain Man” and “The Terminator.” Among other TV series included are “Stargate Atlantis,” “Stargate Universe” and “The Pink Panther Show.” Brad Beale, director of digital video content acquisition for Amazon, said the Prime Instant Video service now includes more than 18,000 movies and TV episodes.
- Yahoo and CNBC have struck a non-exclusive alliance to share business news content, designed to expand CNBC’s online reach while giving Yahoo Finance a broadcast presence, describes Hollywood Reporter.The agreement follows a similar one between Yahoo and ABC News in 2011. CNBC will become becomes the premier content provider for Yahoo Finance in the US. Under the alliance, Yahoo Finance’s journalists will contribute to CNBC’s Business Day programming, while CNBC clips, news and analysis will be prominently integrated into the Yahoo Finance site and also be featured across the Yahoo network.
- This looks like a ratings boondoggle. A&E Network will present “Coma,” a four-hour epic two-night event from Ridley and Tony Scott featuring a multiple Academy Award and Emmy Award-winning cast. Featured are Lauren Ambrose (“Six Feet Under”), Steven Pasquale (“Rescue Me”), Geena Davis, James Woods, Ellen Burstyn and Richard Dreyfuss. “Coma” is a modern day retelling of the bestselling novel by Robin Cook and based on the 1978 film by Michael Crichton, which featured a very young Michael Douglas as a doctor, and Tom Selleck as a corpse. “Coma” will premiere on Labor Day, Monday, September 3 and concludes on Tuesday, September 4, airing at 9PM ET/PT on both nights. Network TV and movies have been revisiting '60s and '70s-era sci-fi with success, in "Rise of the Planet Of the Apes" and "I Am Legend," as well as A&E's revisit to Crichton's "Andromeda Strain."
- Current TV has tapped “The View” panelist, former HLN host and comedienne Joy Behar to host a new nightly program, reports MediaBistro. The new show will air at 6 PM on weekdays beginning in September, and be replayed later in the evening. The format will be the same as Behar’s cancelled HLN show, but will feature a rotating panel of satirists and political commentators, who will riff on the day’s news. Behar will make her Current TV debut next week, when she fills in for 8 PM host Eliot Spitzer. Explaining why he hired a failed commentator for his network, Current TV Chairman and former Vice President Al Gore said in a statement that “Joy Behar is a beloved veteran television personality with her finger on the pulse of what viewers care about. Millions of Americans tune in daily to hear her take on the issues along with her inimitable style. We are honored that Current TV will be Joy’s new primetime home.”
- To celebrate Syfy’s June extravaganza of four Saturday Original Movies – “Jersey Shore Shark Attack” (6/9), “Piranhaconda “(6/16), “Arachnoquake” (6/23) and “Bigfoot” (6/30) – Syfy Digital is offering fans (and advertisers) 20 movies in one month at its new Movie Hub (syfy.com/movies) and the popular Syfy Rewind destination. The Saturday Original Movie Hub showcases Caption This!, where fans can add their unique sense of humor as a caption to a photo from their favorite original movie, while users everywhere can join the fun by rating the captions. The mini-site also features weekly Viewer Polls (one per original movie) with a wide variety of questions pertaining to movie themes such as creatures, disasters, aliens and zombies.
- Oxygen Media today announced the premiere of its newest docu-series “I’m Having Their Baby” on Monday, July 23 at 11 P.M. ET/PT. The six-part series gives viewers an intimate peek into the world of adoption by telling the story of the birth mother and her experience. Each installment follows two pregnant women who have made the choice to place their babies for adoption.
- Discovery has renewed its hit Tuesday night series “The Devils Ride” for a second season. The show goes inside the world of motorcycle clubs with the members of San Diego’s The Laffing Devils. Airing after “Deadliest Catch,” “The Devils Ride” averaged over 2 million viewers each week. Produced for Discovery by Bischoff Hervey Entertainment with Eric Bischoff and Jason Hervey serving as Executive Producers.
Rovi Corporation has launched Rovi Analytics, a new reporting tool that aimed at providing extensive metrics to enable agencies and brands to comprehensively measure TV advertising buys. Combining critical measurements including uniques, impressions, and time spent, Rovi Analytics is designed to drive greater accountability for advanced TV advertising campaign performance.
Rovi Analytics extends measurement capabilities from service provider set-top boxes as well as connected television and video devices, providing extensive campaign performance reports for agencies and advertisers that buy inventory on the Rovi Advertising Network. The advanced reporting capabilities can combine census-level measurement with key metrics such as uniques, impressions, clicks, time spent, video views and user actions within micro-sites, to provide a comprehensive view of campaign results across the multiple digital platforms Rovi serves. These key performance metrics, which can be filtered by a range of criteria including daypart and geography, will enable advertisers to clearly measure the effectiveness of advanced TV ad units, the company claims.
“Connected TV devices are not only transforming the entertainment landscape, they are also set to fundamentally reshape existing TV advertising models,” said Jeff Siegel, senior vice president, Worldwide Advertising, Rovi Corporation. “The Rovi Advertising Network was one of the first platforms to enable companies to develop and test campaigns on new Internet-enabled platforms. Since initial launch, we’ve conducted extensive research to help advertisers sharpen campaigns, increased our Network scale by forming new relationships with service providers and device manufacturers, and added a range of pioneering ad functionality. Now, with the addition of comprehensive reporting tools, Rovi offers the end-to-end toolset agencies and brands need to deliver high-impact TV ad campaigns with measurable results.”
The Rovi Advertising Network targets advertisers, agencies and brand marketers, and provides scalable, measurable, and interactive TV advertising options which the company claims are "tightly integrated into consumers’ entertainment search and discovery experience." Rovi Advertising Network clients include leading brands like BT, Carnival, Channel 4, Ladbrokes, Red Bull TV, and Twentieth Century Fox. In addition to supporting a range of set-top boxes, the Rovi Ad Network has secured placement on connected TVs and Blu-ray Disc players including new and in-market models from Panasonic, Samsung, Sony, and Toshiba.