Advertisers spent an estimated $117 billion on US media in 2009, a 9% drop from 2008, according to [pdf] figures released by The Nielsen Company.
Auto Spending Tanks
Spending on automotive-related ads dropped by more than one-fifth during 2009. Although automotive factory and dealership ads were still the number one product category for ad spending with $8.4 billion in 2009, this is 23.5% less...
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A new study from the Center for Media Research, in conjunction with InsightExpress, indicates that more than half of marketers plan to include social media in their media plans next year.
The survey of 1,972 MediaPost subscribers found that 57.7% “ideally” plan to use social media, while 56.3% “realistically” plan to include social media in their upcoming plans, MediaPost Continue Reading »
Microsoft and Yahoo penned a 10-year internet search partnership today, concluding a year and a half of torrid courting.
Microsoft made an unsolicited, and unsuccessful, $47.5 billion bid for Yahoo in February 2008. A consolidation of both search strengths will result in immediate co-ownership of over 20% of the search marketplace - a potentially formidable contender against search leader...
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Google plans to experiment with targeting ads based on credit scores, offering users with high FICOs more expensive, luxury goods and services than those with lower scores.
The initiative will be launched in tandem with Compete, which has a database of about 2 million web users that agreed to provide info on their credit scores when they applied for a new credit card, says Google’s senior...
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We polled marketers with real experience conducting green marketing on what works, where, and with what media and messages. Some results were pretty surprising. Click here to get our executive summary and see some of the key charts.
Google is testing a tab in the AdWords interface labeled “Opportunities,” reports AdWords Help Experts. The tab suggests keywords that clients may be interested in adding to their pay-per-click campaigns and ad groups.
The feature is vaguely reminiscent of the AdWords campaign optimizer, although no ad text or display URL changes are suggested, writes MarketingVOX.
Presently, the incorporation...
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Google AdWords has released a new reporting feature: the Geographic Performance Report, which tells users where their impressions, clicks and conversions come from. Reporting can be terraced down to the ad group level.
The AdWords blog describes it thus:
Say […] you sell and ship gourmet ice cream to anywhere in the U.S. After running the report, you find that your ads are doing great in...
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Some 70 percent of consumers who have responded to a mobile marketing offer say they’ve responded to a marketing text message - compared with 41 percent who’ve responded to a survey and 30 percent to email offers - according to the Direct Marketing Association (DMA), writes MarketingCharts.
See chart of mobile phone consumer engagement.
Some 24 percent of mobile phone users surveyed online...
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The internet has almost doubled the influence of television in consumer decision-making in the U.K., Germany and France, according to the Digital Influence Index (DII), a study of media consumption and online behaviors conducted by Fleishman-Hillard and Harris Interactive, writes MarketingCharts.
In all three countries the internet ranks as the most influential medium among internet users,...
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GM, in what could signal a no-look-back shift to digital marketing, will dedicate half of its $3 billion budget to digital and one-to-one marketing in the next three years.
As the country’s third largest advertiser, GM’s switch may be the online marketing shot heard round the automotive world. GM, which spent nearly $10 billion on advertising last year, will use several online methods...
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Nearly 1 in 10 consumers surveyed (9 percent) say they are influenced or greatly influenced by sponsored links when searching for products or services on the internet, according to an analysis of BIGresearch’s Simultaneous Media Survey (SIMM 11), writes MarketingCharts.
Advertisers are allocating more dollars to sponsored links, and understanding who is influenced by them has become a...
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